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Better Choice is Encouraged by the Potential DEA Reclassification of Marijuana

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Better Choice Company (NYSE: BTTR) is encouraged by the potential DEA reclassification of marijuana. The company's subsidiary, Bona Vida CBD Dog and Cat treats, remains a significant asset with promising benefits. Chairman Michael Young is optimistic about the evolving regulatory environment in the cannabis industry.

Better Choice Company (NYSE: BTTR) è incoraggiata dalla potenziale riclassificazione della marijuana da parte della DEA. La loro sussidiaria, Bona Vida CBD Dog and Cat treats, continua a essere una risorsa significativa con benefici promettenti. Il presidente Michael Young è ottimista riguardo all'evolversi dell'ambiente normativo nell'industria della cannabis.
Better Choice Company (NYSE: BTTR) se siente alentada por la posible reclasificación de la marihuana por parte de la DEA. Su filial, Bona Vida CBD Dog and Cat treats, sigue siendo un activo importante con beneficios prometedores. El presidente Michael Young está optimista sobre el desarrollo del entorno regulatorio en la industria del cannabis.
Better Choice Company (NYSE: BTTR)는 DEA의 마리화나 재분류 가능성에 고무되어 있습니다. 그들의 자회사인 Bona Vida CBD Dog and Cat treats는 유망한 혜택을 가진 중요한 자산으로 남아 있습니다. 회장 Michael Young은 대마 산업의 규제 환경이 진화하는 것에 대해 낙관적입니다.
La société Better Choice Company (NYSE: BTTR) est encouragée par la potentielle reclassification de la marijuana par la DEA. Leur filiale, Bona Vida CBD Dog and Cat treats, reste un atout significatif avec des avantages prometteurs. Le président Michael Young est optimiste quant à l'évolution de l'environnement réglementaire dans l'industrie du cannabis.
Die Better Choice Company (NYSE: BTTR) ist ermutigt durch die potenzielle Neueinstufung von Marihuana durch die DEA. Ihre Tochtergesellschaft, Bona Vida CBD Dog and Cat treats, bleibt ein bedeutendes Vermögen mit vielversprechenden Vorteilen. Der Vorsitzende Michael Young ist optimistisch bezüglich der sich entwickelnden regulatorischen Umgebung in der Cannabisindustrie.
Positive
  • Potential DEA reclassification of marijuana could benefit Better Choice Company.

  • Bona Vida CBD treats and chews, a subsidiary of Better Choice, offer significant benefits to pets.

  • Chairman Michael Young is optimistic about the evolving regulatory reform in the cannabis industry.

Negative
  • None.

Bona Vida CBD Dog and Cat treats remains a wholly-owned subsidiary of Better Choice

NEW YORK, April 30, 2024 (GLOBE NEWSWIRE) -- Better Choice Company (NYSE: BTTR) (“Better Choice” or “the Company”), a pet health and wellness company, is encouraged by the potential DEA reclassification of marijuana.

Michael Young, Chairman of Better Choice Company, commented, “As the environment for the cannabis industry continues to evolve, we look forward to watching the evolution of regulatory reform. Bona Vida CBD treats and chews, a wholly owned subsidiary of Better Choice, continues in our view to have significant benefits to dogs and cats. We look forward to re introducing our CBD treats and chews back into the market when appropriate.”

About Better Choice Company Inc.
Better Choice Company Inc. is a rapidly growing pet health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier and longer lives. We offer a broad portfolio of pet health and wellness products for dogs and cats sold under our Halo brand across multiple forms, including foods, treats, toppers, dental products, chews, and supplements. We have a demonstrated, multi-decade track record of success and are well positioned to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. Our products consist of kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements. Halo’s core products are made with high-quality, thoughtfully sourced ingredients for natural, science-based nutrition. Each innovative recipe is formulated with leading veterinary and nutrition experts to deliver optimal health. For more information, please visit www.betterchoicecompany.com.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
Better Choice Company, Inc.
Kent Cunningham, CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
Valter@KCSA.com


FAQ

How is Better Choice Company responding to the potential DEA reclassification of marijuana?

Better Choice Company is encouraged by the potential DEA reclassification of marijuana and remains optimistic about the evolving regulatory environment.

What is the subsidiary of Better Choice Company involved in CBD products?

Bona Vida CBD Dog and Cat treats is a wholly owned subsidiary of Better Choice Company that offers significant benefits to pets.

Who commented on the potential DEA reclassification of marijuana from Better Choice Company?

Chairman Michael Young of Better Choice Company expressed optimism about the potential DEA reclassification of marijuana.

Better Choice Company Inc.

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About BTTR

better choice company inc. operates as an animal health and wellness company. it offers raw-diet dog food and treats, naturally formulated premium kibble and canned dog and cat food, hemp-based cbd soft chews and flavor-infused tinctures, oral care products, supplements, and grooming aids. the company provides its products for dogs, cats, and pet parents under the halo, trudog, trugold, rawgo!, and orapup brand names. better choice company inc. primarily sells its products through its online portal, as well as through online retailers and pet specialty stores. it has operations in the united states, canada, and asia. the company was founded in 2013 and is headquartered in oldsmar, florida.