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Better Choice Co Inc. Stock Price, News & Analysis

BTTR NYSE

Welcome to our dedicated page for Better Choice Co news (Ticker: BTTR), a resource for investors and traders seeking the latest updates and insights on Better Choice Co stock.

The BTTR news page on Stock Titan provides an archive of news releases and corporate updates for Better Choice Company Inc., which historically traded under the BTTR ticker on the NYSE American. These news items document the company’s activities as a pet health and wellness business and its subsequent transformation through a business combination and name and ticker change.

Readers can review announcements describing Better Choice’s focus on pet health and wellness products designed to help dogs and cats live healthier, happier and longer lives. The company has highlighted its alternative, nutrition-based approach to pet health, its emphasis on the Halo brand for dog food, cat food and treats, and its efforts to align with trends in pet humanization and health and wellness. News releases also discuss transactions such as the sale of Halo’s business in Asia while retaining key North American operations and global operations outside of Asia.

A key theme in the BTTR news archive is the corporate evolution of Better Choice Company Inc. through its business combination with SRx Health Solutions, Inc. and the resulting name and ticker change to SRx Health Solutions Inc. and SRXH. News items describe the closing of this business combination, the related private placement, the spin-out distribution involving Halo Spin-Out SPV Inc., and the effective date for trading under the new SRXH symbol on the NYSE American.

Investors and researchers can use this BTTR news history to understand how Better Choice presented its pet health and wellness strategy, brand portfolio and capital markets actions leading up to and including the transition to SRx Health Solutions Inc. For current developments, company communications direct attention to the SRXH ticker, while the BTTR news archive remains a resource for historical context.

Rhea-AI Summary

Better Choice Company (NYSE: BTTR) announced a conference call and webcast scheduled for November 10, 2022, at 8:30 a.m. ET to discuss its third-quarter 2022 financial results and provide a business update. Interested individuals can join via dial-in or webcast. The company specializes in pet health and wellness products under the Halo brand, focusing on natural nutrition and quality ingredients. They are positioned to benefit from the growing trend of pet humanization and the increasing consumer focus on health and wellness for pets.

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Better Choice Company (BTTR) announced an extension and increase of its credit facility with Wintrust Financial, raising the total borrowing capacity to $13.5 million. This amendment allows Better Choice to refinance its $4.7 million Term Loan A, eliminating all scheduled quarterly amortization payments until January 2024, significantly enhancing liquidity. The maturity date of the revolving credit facility is now extended to October 2024, with reduced cash and liquidity covenants, improving financial flexibility for ongoing growth initiatives.

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Better Choice Company (BTTR) announced the resignation of CEO Scott Lerner, effective September 13, 2022. Lionel Conacher, the current Director, will serve as Interim CEO. Mike Young, Chairman, expressed confidence in the executive team's ability to continue growth, highlighted by the launch of Halo Elevate® in over 1,500 locations and a remarkable 100% growth in international sales year-to-date. The company aims for sustainable growth and margin improvements, with a strong focus on innovative pet health products.

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Better Choice Company (NYSE: BTTR) has made a significant donation of nearly 65,000 lbs. of its Halo Pets brand pet food, valued at approximately $150k, to Greater Good Charities amidst ongoing supply chain challenges in the pet food industry. This donation, which includes dry and wet food for various pets, reflects the company's commitment to supporting animal shelters affected by these challenges. CEO Scott Lerner emphasized the importance of timely action during these difficult times for the industry.

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Better Choice Company (NYSE: BTTR) announces the launch of enhanced recipes for its Halo Holistic pet food line, featuring responsibly sourced proteins and improved digestive health.

The new formulations are free of soy and include poultry-free options, boasting higher protein content and guaranteed probiotics. The packaging has also been updated for sustainability. Available at major retailers like Petco and Amazon, these changes reflect Better Choice Company's ongoing commitment to pet health and wellness.

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Better Choice Company reported record Q2 2022 gross sales of $19.8 million and net sales of $16.5 million, marking a 50% increase in net sales quarter-over-quarter. This growth was fueled by a 133% surge in brick-and-mortar sales and a 75% increase in international sales. Gross margin improved to 29%, with an adjusted gross margin of 31%. The company maintains a cash balance of $17.8 million, which is expected to support its path to profitability. Ongoing transitions in production and strategic launches, such as Halo Elevate, are expected to drive further growth.

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Better Choice Company (NYSE: BTTR) announced it will host a conference call on August 11, 2022, at 8:30 a.m. ET to discuss its Q2 2022 financial results and provide a business update. Interested parties can join the call via +1-844-825-9789 (U.S.) or +1-412-317-5180 (International), or access a live webcast. The company focuses on pet health and wellness, offering a broad range of products under the Halo brand, including foods, treats, and supplements. Information is available on their website.

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Better Choice Company (NYSE: BTTR) announced the successful integration of the TruDog brand into its Halo® portfolio, launching a new line of Halo® Freeze-Dried Raw Meals, Treats, and Toppers. This transition was completed on schedule, ensuring continuity for TruDog customers. Scott Lerner, CEO, noted positive customer feedback and an uptick in purchases of Halo products. The integration coincides with a multi-million dollar media campaign, enhancing their direct-to-consumer strategy and paving the way for future expansion into other sales channels.

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Better Choice Company Inc. (NYSE: BTTR) has provided a mid-year shareholder update highlighting significant achievements. The company’s product, Halo Elevate, is now available in over 1,500 pet specialty stores, supported by an expanded retail sales team. An Augmented Reality Experience has been launched for customers, alongside a global marketing campaign that generated over 17 million impressions within the first month. Additionally, BTTR has been added to the Russell Microcap® Index effective June 27, 2022. CEO Scott Lerner expressed optimism about the company's growth trajectory for 2022.

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Better Choice Company (BTTR) will join the Russell Microcap® Index effective June 27, 2022, following the annual reconstitution of Russell indexes. Membership lasts for one year and includes consideration for growth and value style indexes. Russell indexes are crucial for investment managers and institutional investors, benchmarked against approximately $12 trillion in assets. The company is focused on pet health and wellness, with a mission to promote healthier lifestyles for pets through its Halo brand.

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FAQ

What is the current stock price of Better Choice Co (BTTR)?

The current stock price of Better Choice Co (BTTR) is $2.12 as of April 30, 2025.

What is the market cap of Better Choice Co (BTTR)?

The market cap of Better Choice Co (BTTR) is approximately 5.1M.