ANHEUSER-BUSCH ANNOUNCES NEW $300 MILLION INVESTMENT IN MANUFACTURING OPERATIONS ACROSS THE U.S.

Rhea-AI Summary

Anheuser-Busch (NYSE: BUD) has announced a new $300 million investment in its U.S. manufacturing operations through its Brewing Futures initiative. The investment focuses on three key pillars: creating manufacturing jobs, expanding technical training programs, and strengthening veteran career opportunities.

The company is expanding its Technical Excellence Center model beyond St. Louis, launching a new regional facility in Columbus, OH. Over the past five years, Anheuser-Busch has invested nearly $2 billion in its 100 facilities across the country. The company is also becoming the first American manufacturer to adopt a digital credentialing system for translating military experience into manufacturing skills, with veterans currently comprising over 10% of its workforce.

Positive

• New $300 million investment in U.S. manufacturing facilities demonstrates strong commitment to domestic operations
• Expansion of Technical Excellence Center model to Columbus will enhance workforce development
• Strong track record with 10% veteran workforce and nearly 100% retention rate
• Substantial previous investment of $2 billion over past five years shows consistent growth commitment
• 99% of products sold in U.S. are manufactured domestically, supporting American jobs

Negative

• None.

Insights

Investment Strategist

Anheuser-Busch's $300M manufacturing investment strengthens domestic operations while building workforce development programs with positive long-term implications.

Anheuser-Busch's $300 million commitment to US manufacturing represents a strategic continuation of their domestic investment approach, building upon nearly $2 billion already invested over the past five years. This capital allocation strengthens their existing infrastructure across 100 US facilities while potentially improving operational efficiency through technological advancements.

The investment carries three strategic dimensions worth analyzing:

First, the manufacturing investment solidifies Anheuser-Busch's domestic production capabilities, with 99% of their US-sold products already made domestically. This approach minimizes supply chain vulnerabilities while supporting their $700 million annual spend with American agricultural suppliers.

Second, their Technical Excellence Center expansion demonstrates forward thinking about workforce development challenges. By establishing a new Columbus facility and opening these centers to trade schools, they're creating both internal operational improvements and contributing to broader manufacturing talent development.

Third, their veteran hiring initiative addresses a critical manufacturing labor need while tapping into a skilled workforce. Their 10% veteran workforce with nearly 60% in manufacturing roles and almost 100% retention rate indicates the effectiveness of this approach.

The bipartisan support from both the Labor Secretary and Republican congressman signals a politically advantageous investment that could yield regulatory goodwill. The continuity of their investment strategy suggests this represents an acceleration of their existing approach rather than a fundamental strategic shift, indicating management's confidence in their US manufacturing model despite broader industry challenges.

Leading American manufacturer builds on longstanding commitment to creating jobs and driving economic prosperity through expanded investment in its breweries, technical skills training, and support for hiring veterans

ST. LOUIS, May 12, 2025 /PRNewswire/ -- Today, Anheuser-Busch (NYSE: BUD), a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser and Bud Light, proudly expanded its commitment to creating and sustaining U.S. manufacturing jobs by announcing it will invest $300 million in its facilities across the United States.

Building on more than 165 years of continuous investment in its people, breweries and communities, Anheuser-Busch's Brewing Futures initiative supports American manufacturing through three key pillars:

1. Creating and Sustaining Manufacturing Jobs by investing more than $300 million in local communities and facilities in 2025, adding to the nearly $2 billion invested over the past five years
2. Building the Manufacturing Workforce for the Future by expanding its best-in-class Technical Excellence Center model beyond its hometown of St. Louis, starting with a new regional facility in Columbus, OH, and providing access to local trade schools
3. Strengthening Manufacturing Career Opportunities for Veterans by leading the industry in adoption of a new digital credentialing system to support veterans in pursuing manufacturing careers

As part of the announcement, Anheuser-Busch debuted a new ad that shows how the company is brewing futures for the 65,000 Americans who help to bring its products to life every day and underscores how the company has been investing in American beers and careers since 1857. 

Brendan Whitworth, CEO, Anheuser Busch said: "This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch's commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity.  Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are."

Lori Chavez-DeRemer, U.S. Secretary of Labor said: "Anheuser-Busch has been a shining example of what 'Made in America' means, and their latest investment of $300 million builds on their longtime commitment to grow our workforce and expand U.S. manufacturing. They are demonstrating exactly what it means to put American workers first, setting a standard for other companies to follow."   

Rep. Mike Carey (R-Ohio) said: "Anheuser-Busch's renewed commitment to supporting workers with family-sustaining wages in Columbus is excellent news. By investing millions in comprehensive education programs right here in Ohio, Anheuser-Busch is creating pathways to success for Ohioans in our communities. I look forward to the continued growth and opportunities these investments will offer families in and around Columbus."

Continued Investments in American Manufacturing Careers
Over the past five years, Anheuser-Busch has invested nearly $2 billion in its 100 facilities across the country to enhance operations, advance technology, and meet evolving consumer demand. That commitment continues in 2025, with more than $300 million in planned investments in its facilities nationwide.

Expanded Technical Training
Anheuser-Busch is expanding its best-in-class Technical Excellence Center model – which has benefited more than 1,200 Anheuser-Busch employees since 2022 – across the country, starting with the launch of its new Columbus Regional Excellence Center, where it will upskill its entire regional technical workforce over the next three years.

Additionally, Anheuser-Busch is expanding access to its St. Louis, MO and Columbus, OH Technical Excellence Centers beyond its workforce. In partnership with the National Association of Manufacturers' Manufacturing Institute and with local trade schools, Anheuser-Busch will open the facility's doors to trade school students and educators to further grow and develop the talent pipeline for manufacturing careers across the country.

Strengthening Veteran Career Opportunities
Anheuser-Busch is partnering with the Manufacturing Institute's Heroes MAKE America program to become the first American manufacturer to adopt a new digital credentialing system that translates military experience into skills needed for careers in manufacturing. Additionally, the company will train its workforce on the credentialing system, ensuring that recruiters understand how the unique skillsets of service members translate to these manufacturing roles at Anheuser-Busch and enabling them to apply that knowledge to thousands of applications annually.  

Jay Timmons, President and CEO of the National Association of Manufacturers and Chairman of the Board of the Manufacturing Institute said: "Anheuser-Busch's $300 million investment is more than a commitment to manufacturing in America—it's a commitment to America's future. By expanding technical training and strengthening our industrial base in Columbus, and with their support of the Manufacturing Institute's Heroes MAKE America initiative, they are opening doors of opportunity for manufacturing workers across this country. This investment will help fuel our economy, lift up communities and secure the promise of manufacturing in America for generations to come."

Anheuser-Busch has a longstanding history of supporting those who serve, and today, more than 10 percent of the company's workforce is made up of veterans and active-duty military, with a nearly 100 percent retention rate and nearly 60 percent serving in manufacturing roles.

While investments in these areas are not new for Anheuser-Busch, the Brewing Futures initiatives represents the latest evolution in its longstanding efforts to drive economic prosperity in communities across the country and create opportunity in American manufacturing for generations to come.

For more information visit www.anheuser-busch.com and follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.

About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation's top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hard working Americans who bring our beer to life. That's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

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SOURCE Anheuser-Busch

FAQ

What is BUD's new $300 million investment plan for 2025?

Anheuser-Busch's $300 million investment will support manufacturing operations across the U.S., focusing on creating jobs, expanding technical training programs through new facilities like the Columbus Regional Excellence Center, and strengthening veteran career opportunities.

How many veterans work at Anheuser-Busch (BUD)?

Over 10% of Anheuser-Busch's workforce consists of veterans and active-duty military, with a nearly 100% retention rate and approximately 60% serving in manufacturing roles.

How much has Anheuser-Busch (BUD) invested in its U.S. facilities over the past 5 years?

Anheuser-Busch has invested nearly $2 billion in its 100 facilities across the United States over the past five years to enhance operations, advance technology, and meet consumer demand.

What is Anheuser-Busch's Technical Excellence Center program?

The Technical Excellence Center program is a training initiative that has benefited over 1,200 Anheuser-Busch employees since 2022. It's expanding with a new Columbus Regional Excellence Center and partnerships with local trade schools to develop manufacturing talent.