Anheuser-Busch Investing $30M in Jacksonville Facilities to Drive Local Economic Growth & Fuel Production of Michelob ULTRA

Rhea-AI Summary

Anheuser-Busch (NYSE: BUD) announced a $30 million investment in its Jacksonville, FL Brewery and Can Plant to upgrade brewing and packaging equipment and expand capacity to produce more Michelob ULTRA, described as America’s #1 top-selling and fastest-growing beer.

This investment is part of the company’s Brewing Futures initiative, which invested more than $300 million in U.S. facilities in the past year; the company says it has invested over $100 million in Jacksonville since 2021 and nearly $2 billion across 100 U.S. facilities in the past five years.

Positive

• $30 million capital investment in Jacksonville brewing and can plant
• Part of Brewing Futures: >$300 million invested in U.S. facilities last year
• Jacksonville investments: >$100 million since 2021
• Company reports nearly $2 billion invested in 100 U.S. facilities over five years

Negative

• None.

News Market Reaction – BUD

+0.76%

1 alert

+0.76% News Effect

On the day this news was published, BUD gained 0.76%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Jacksonville investment: $30 million Brewing Futures commitment: $300 million Jacksonville investments: over $100 million +4 more

7 metrics

Jacksonville investment $30 million Upgrade brewery and can plant for Michelob ULTRA production

Brewing Futures commitment $300 million Invested in U.S. facilities in the last year

Jacksonville investments over $100 million Invested in Jacksonville facilities since 2021

U.S. facilities investment nearly $2 billion Invested across 100 U.S. facilities over past five years

Company history more than 165 years Continuous investment in people, breweries, communities

U.S. facilities count 100 facilities Scale of U.S. operations referenced in article

Employees 65,000 Americans Workforce bringing products to life

Market Reality Check

Price: $80.66 Vol: Volume 1,302,755 is below...

low vol

$80.66 Last Close

Volume Volume 1,302,755 is below the 20-day average of 1,925,306 ahead of this announcement. low

Technical Price at 63.27 is trading slightly below the 200-day MA of 63.93 and about 12% under the 52-week high.

Peers on Argus

Peers show mixed moves: ABEV up 1.21%, FMX up 1.46%, while TAP, SAM, and STZ are...

Peers show mixed moves: ABEV up 1.21%, FMX up 1.46%, while TAP, SAM, and STZ are modestly negative. This contrasts with BUD’s slight decline of -0.69%, pointing to a stock-specific setup rather than a unified brewer-sector move.

Historical Context

5 past events · Latest: Dec 11 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 11	Sports partnership	Positive	+1.8%	Global ICC beer partnership led by Budweiser 0.0 across major tournaments.
Nov 05	Brand campaign	Positive	+1.6%	Corona Cero Olympic Winter Games sponsorship and global marketing platform.
Sep 25	Capacity investment	Positive	+0.4%	Los Angeles brewery upgrades to expand Michelob ULTRA production capacity.
Sep 22	Media partnership	Positive	-1.3%	Multi-year global co-marketing partnership with Netflix across key titles.
Sep 08	Capacity investment	Positive	-1.3%	Cartersville brewery investment to boost Michelob ULTRA capacity and meet demand.

Pattern Detected

Recent brand and investment news has often seen modestly positive reactions, but there is a mixed pattern with some positive announcements followed by negative price moves.

Recent Company History

Over the last six months, BUD has repeatedly highlighted brand-building partnerships and U.S. capacity investments. A global ICC partnership and a Corona Cero Olympic campaign both saw positive price reactions above 1.5%. Prior Michelob ULTRA-focused brewery investments in Los Angeles ($7.4M) and Cartersville ($9.2M) drew muted to mixed moves, including small gains and declines around 1–1.3%. Today’s $30M Jacksonville expansion continues this Brewing Futures capital deployment theme centered on Michelob ULTRA growth and local economic impact.

Market Pulse Summary

This announcement highlights a $30 million investment in Jacksonville facilities to expand Michelob ...

Analysis

This announcement highlights a $30 million investment in Jacksonville facilities to expand Michelob ULTRA production, extending a Brewing Futures program that has directed more than $300 million to U.S. sites in the last year and nearly $2 billion over five years. It reinforces a pattern of U.S. manufacturing focus seen in prior Los Angeles and Cartersville upgrades. Investors may watch how these projects affect volume, mix, and utilization over time.

Key Terms

consumer-packaged goods

1 terms

consumer-packaged goods technical

"Circana, the leader in providing data to consumer-packaged goods companies"

Products that people buy and use up quickly—like food, toiletries, household cleaners, and packaged snacks—sold through supermarkets, drugstores and online. Investors watch this sector because these goods generate steady, repeat purchases and predictable cash flow, similar to a vending machine that keeps earning with each refill; changes in consumer taste, pricing or supply can directly affect sales and profit margins.

AI-generated analysis. Not financial advice.

LEADING AMERICAN MANUFACTURER CONTINUES TO DELIVER ON $300 MILLION COMMITMENT, INCREASING PRODUCTION OF MICHELOB ULTRA, THE #1 TOP-SELLING & FASTEST-GROWING BEER IN U.S. 

JACKSONVILLE, Fla., Jan. 6, 2026 /PRNewswire/ -- Anheuser-Busch (NYSE: BUD), a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, Bud Light, Cutwater Spirits and NÜTRL Vodka Seltzer, today announced a $30 million investment in its Jacksonville, FL Brewery and Can Plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA, America's #1 top-selling and fastest-growing beer.  

This latest $30 million investment in its Jacksonville facilities is part of Anheuser-Busch's ongoing Brewing Futures initiative, through which the company invested more than $300 million in its U.S. facilities in the last year to create and sustain U.S. manufacturing jobs. Building on more than 165 years of continuous investment in its people, breweries, and communities, Anheuser-Busch's Brewing Futures initiative supports American manufacturing through three key pillars:  

1) creating and sustaining manufacturing jobs  
2) advancing technical skills training 
3) strengthening manufacturing career opportunities for veterans 

Brendan Whitworth, CEO, Anheuser-Busch said: "Investing in our Jacksonville facilities enables us to brew more of the highest-quality American beers that consumers love, including Michelob ULTRA, the #1 top-selling and fastest-growing beer in America. Investments like these are incredibly important because they help us to enhance our operations while also sustaining jobs and driving local economic growth in the communities where we operate." 

This investment will expand the Jacksonville Brewery's capacity to produce fast-growing beers like Michelob ULTRA, including upgrades to bottling lines and brewing tanks. According to Circana, the leader in providing data to consumer-packaged goods companies, Michelob ULTRA is the #1 top-selling beer nationwide and the state of Florida, and Nielsen also confirms the brand is #1 in bars and restaurants across the state.

U.S. Representative Aaron Bean (R-FL) said: "Anheuser-Busch's announcement of a new $30 million investment to expand production at its Jacksonville facilities is excellent news for Northeast Florida. This kind of bold, forward-looking investment will create new jobs, provide more opportunities, boost our state's economy, and further solidify our region as a cornerstone of American manufacturing. Thanks to the Working Families Tax Cut, pro-growth investments like this are becoming more possible, empowering businesses to grow, workers to succeed, and communities to prosper."

Florida Speaker Pro Tempore, Wyman Duggan (R-Jacksonville) said: "By upgrading brewing and packaging capabilities with a $30 million investment, Anheuser‑Busch is helping position Jacksonville to grow its manufacturing sector and strengthen our workforce development in this area. We look forward to working together to turn this investment into a sustained opportunity for the hard-working people of Jacksonville."  

Anheuser-Busch opened its Jacksonville Brewery in 1969 and its Metal Container Corporation (MCC) facility in 2016. The company has invested over $100 million in its Jacksonville facilities since 2021, part of the nearly $2 billion it has invested in its 100 U.S. facilities over the past five years.

ABOUT ANHEUSER-BUSCH 
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation's top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale. 

We are home to the nation's most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America's #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That's who we are. For more information, visit  www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

Circana Volume MULC YTD w/e 12/28/25
Nielsen IQ On Premise Total US volume w/e 11/1/25

View original content to download multimedia:https://www.prnewswire.com/news-releases/anheuser-busch-investing-30m-in-jacksonville-facilities-to-drive-local-economic-growth--fuel-production-of-michelob-ultra-302653983.html

SOURCE Anheuser-Busch

FAQ

How much is Anheuser-Busch investing in its Jacksonville facilities (BUD) on Jan 6, 2026?

Anheuser-Busch announced a $30 million investment in its Jacksonville Brewery and Can Plant.

What will the $30 million Jacksonville investment for BUD be used for?

The funds will upgrade brewing and packaging equipment, including bottling lines and brewing tanks, to boost Michelob ULTRA production.

Is the Jacksonville investment part of a larger Anheuser-Busch (BUD) initiative?

Yes; the $30 million is part of the Brewing Futures initiative, which invested more than $300 million in U.S. facilities last year.

Does the announcement state how much Anheuser-Busch has invested in Jacksonville since 2021?

Yes; the company says it has invested over $100 million in Jacksonville facilities since 2021.

Will the Jacksonville upgrades increase production of Michelob ULTRA (BUD)?

The company said the upgrades will expand capacity to produce more Michelob ULTRA, its top-selling brand.

Where can investors find more details about Anheuser-Busch’s investments and facilities (BUD)?

The company directs readers to its website and investor channels for additional information and multimedia.