Anheuser-Busch Investing $9.2M in Cartersville, GA Brewery to Drive Local Economic Growth & Meet Increased Demand for Michelob ULTRA - the #1 Fastest-Growing Beer in the U.S.

Rhea-AI Summary

Anheuser-Busch (NYSE: BUD) has announced a $9.2 million investment in its Cartersville, Georgia Brewery to enhance production capacity for Michelob ULTRA, currently the fastest-growing beer brand in the U.S. This investment is part of the company's broader Brewing Futures initiative, which commits over $300 million to U.S. facilities.

The Cartersville facility, opened in 1993, has received over $230 million in investments since 2020. The brewery produces 48 different products distributed to 32 U.S. states. This latest upgrade aligns with Anheuser-Busch's larger investment strategy, having invested nearly $2 billion across its 100 U.S. facilities over the past five years.

Positive

• Investment of $9.2M to expand production capacity for fastest-growing beer brand
• Part of larger $300M+ commitment to U.S. facilities through Brewing Futures initiative
• Significant investment history with $230M invested in Cartersville since 2020
• Strong market position with Michelob ULTRA as #1 beer in Southeast U.S.
• 99% of products sold in U.S. are manufactured domestically

Negative

• None.

Insights

Manufacturing & Supply Chain Analyst

Anheuser-Busch's $9.2M Cartersville investment enhances production capacity for Michelob ULTRA, supporting growth of their fastest-rising brand.

This $9.2 million investment in the Cartersville facility represents a strategically targeted capital allocation aimed at expanding production capacity for Michelob ULTRA, which the company identifies as their fastest-growing beer brand and the leading seller in the Southeast market. The investment focuses specifically on brewing equipment upgrades, indicating a production bottleneck that's being addressed to meet rising consumer demand.

This expansion is part of a broader $300+ million commitment to U.S. facilities under their Brewing Futures initiative, showing a sustained capital expenditure strategy rather than a one-off investment. The company has invested over $230 million in this specific brewery since 2020 alone, demonstrating Cartersville's importance in their production network.

The facility currently produces 48 different products distributed to 32 states, making it a critical hub in Anheuser-Busch's national distribution network. This capacity expansion aligns with Michelob ULTRA's market positioning and sponsorship portfolio (MLS, PGA Tour, NBA, FIFA World Cup, Olympics), suggesting the company anticipates continued growth momentum for this particular brand.

From a supply chain perspective, this investment reinforces Anheuser-Busch's domestic manufacturing strategy, with 99% of their U.S.-sold products being produced domestically using $700+ million in American-sourced ingredients. The targeted capacity increase for a high-performing brand demonstrates effective allocation of capital toward production constraints that directly impact revenue potential.

LEADING AMERICAN MANUFACTURER CONTINUES ONGOING INVESTMENTS IN U.S. FACILITIES, PART OF $300+ MILLION COMMITMENT 

CARTERSVILLE, Ga., Sept. 8, 2025 /PRNewswire/ -- Anheuser-Busch (NYSE: BUD), a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois and Cutwater Spirits, today announced a new $9.2 million investment in its Cartersville, Georgia Brewery. The investment will go toward upgrading brewing equipment to fuel increased production of Michelob ULTRA, the #1 fastest-growing beer brand in the country and #1 top-selling beer in the Southeast U.S. (Circana Southeast MULC + YTD w.e. 8/17/25) 

This latest $9.2 million investment in its Cartersville Brewery is part of Anheuser-Busch's ongoing Brewing Futures initiative, through which the company is investing more than $300 million in its U.S. facilities to create and sustain U.S. manufacturing jobs. 

Brendan Whitworth, CEO, Anheuser-Busch, said: "Our latest investment in Cartersville enables us to produce more of our iconic brands like Michelob ULTRA, the #1 fastest growing beer brand in the U.S. Consistently investing in our people, breweries and communities allows us to drive local economic growth where we live and work while providing more American-made products to our customers and consumers."   

Anheuser-Busch opened its Cartersville Brewery in 1993. The company has invested over $230 million in the brewery since 2020, part of the nearly $2 billion it has invested in its 100 U.S. facilities over the past five years. Anheuser-Busch remains dedicated to being a key economic driver in Georgia and maintaining its position as the leader in the American brewing industry. 

Georgia State Representative Matthew Gambill (R-Cartersville) said: "Anheuser-Busch's latest investment in its Cartersville Brewery underscores its ongoing dedication to boost the economic vitality of our local community and Georgia overall. We are grateful for their support to drive job creation and ensure Cartersville continues to play a lead role in industry innovation and growth."    

Anheuser-Busch produces 48 different products at its Cartersville Brewery, which are then shipped across the country to 32 U.S. states. The latest investment will expand the brewery's capacity to produce fast-growing brands like Michelob ULTRA, ultimately bringing more high-quality products to customers and consumers while supporting local communities and jobs.  

For over 20 years, Michelob ULTRA has been synonymous with championing an active lifestyle. Through investments like this one in Cartersville, Anheuser-Busch is committed to fueling the brand's momentum and supporting increasing consumer demand. Michelob ULTRA is the official beer sponsor of Major League Soccer, the PGA Tour, and the 2026 FIFA World Cup™, the official global beer sponsor of the NBA, and the exclusive beer sponsor for the 2026 and 2028 Olympic Paralympic Games in Milan and Los Angeles.  

Building on more than 165 years of continuous investment in its people, breweries, and communities, Anheuser-Busch's Brewing Futures initiative supports American manufacturing through three key pillars: 

1) creating and sustaining manufacturing jobs
2) advancing technical skills training
3) strengthening manufacturing career opportunities for veterans 

ABOUT ANHEUSER-BUSCH  
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation's top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale. 

We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

ABOUT MICHELOB ULTRA:
Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube. (*Circana Total US MULC) 

 

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SOURCE Anheuser-Busch

FAQ

What is the size of Anheuser-Busch's (BUD) new investment in the Cartersville brewery?

Anheuser-Busch is investing $9.2 million in its Cartersville, Georgia brewery to upgrade brewing equipment and increase Michelob ULTRA production.

How much has Anheuser-Busch (BUD) invested in the Cartersville facility since 2020?

Anheuser-Busch has invested over $230 million in its Cartersville brewery since 2020.

How many products does Anheuser-Busch produce at its Cartersville brewery?

The Cartersville brewery produces 48 different products that are distributed to 32 U.S. states.

What is Anheuser-Busch's total investment in U.S. facilities over the past five years?

Anheuser-Busch has invested nearly $2 billion across its 100 U.S. facilities over the past five years.

What is the purpose of Anheuser-Busch's Brewing Futures initiative?

The Brewing Futures initiative focuses on creating and sustaining manufacturing jobs, advancing technical skills training, and strengthening manufacturing career opportunities for veterans through a $300+ million commitment.