Corona Cero Becomes the Official Global Beer Sponsor of the World Surf League (WSL) in a Landmark Partnership™
First-ever global no-alcohol beer partnership in WSL history will enhance moments of relaxation and celebration for athletes and fans

Corona Cero x WSL Official Global Beer Sponsor (Photo: Business Wire)
Following Corona Cero’s triple-digit volume growth in 2024, the WSL partnership reinforces the brand’s commitment to moderation, relaxation, and celebration.
“Surfing is more than just a sport—it’s a lifestyle that embraces balance, nature, and the importance of unwinding,” said Clarissa Pantoja, Global VP of Corona. “This partnership between the WSL and Corona Cero is a unique opportunity that provides more choices for athletes and fans at events, while also allowing the brand to enhance moments of relaxation and enjoyment for everyone involved.”
Kicking off with the MEO Rip Curl Pro in
During the WSL Championship Tour (CT), Corona Cero will be integrated throughout most of WSL’s premier events, delivering broadcast innovations, digital content, and immersive activations designed to bring fans closer to the action. The brand will also implement its Relaxation Clause in all WSL athlete contracts, a commitment Corona launched in 2024 that ensures all its partnered athletes – including WSL surfers Gabriel Medina and Tatiana Weston Webb – have dedicated time to relax and unwind as part of their contracts.
“We’re thrilled to expand our long-standing global relationship with the Corona brand and to welcome Corona Cero to the WSL. We celebrate the addition of Corona Cero to the Tour, and their ongoing support of professional surfing,” said Ryan Crosby, WSL CEO. “Together we share a passion for the beach, adventure, and sustainability. This relationship touches all aspects of the sport and our shared athletes. We look forward to continuing this global partnership for years to come.”
Stay tuned for more updates on how Corona Cero will bring this global partnership to life throughout the 2025 WSL season. More information can be found by following @Corona and @WSL on all social platforms.
About Corona Global
Corona, an AB InBev global brand*, is the iconic beer brand that is synonymous with paradise with a presence in 180 countries. Recognized as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, Corona invites the world outside, beckoning you to reconnect with your essential nature and embrace the simple pleasures of life. But it's not just about the beer – it's about the ritual. The ritual of adding a slice of lime to your Corona, an experience that elevates the moment. Corona isn't just a beverage; it's nature in a bottle. And we strive to help protect nature and have become the first global beverage brand with a net-zero plastic footprint. This builds on our longstanding ambition to help protect the world’s oceans and beaches from plastic pollution. Every sip of Corona is a celebration of nature and the beauty of the world around us.
*Corona is not sold by AB InBev in
About AB InBev
Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven,
ABOUT THE WSL
The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. The WSL oversees surfing’s global competitive landscape and sets the standard for elite performance in the most dynamic playing field in all of sports. With a firm commitment to its values, the WSL prioritizes the protection of the ocean, equality, and the sport’s rich heritage, while championing progression and innovation.
For more information, please visit WorldSurfLeague.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250311996463/en/
AB InBev Media Relations
E-mail: media.relations@ab-inbev.com
WSL
E-mail: press@worldsurfleague.com
Source: Corona