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Los Angeles-based Blaze Mota is set to release a hemp-derived THC version of its Mota'lada, a non-alcoholic ready-to-drink michelada, in October 2024. The new product contains 10mg of hemp-derived THC and 2mg of CBD, following the success of its cannabis-infused counterpart launched in May 2023. Blaze Mota has also partnered with Cheech Marin to create the Cheeche'lada, a 50mg THC-dosed variant that won first place in the Beverage category at the Emerald Cup Awards. The company has strategically positioned its products, keeping the Cheeche'lada brand in California's regulated cannabis market while transitioning the Mota'lada brand into the emerging hemp-derived THC market.
AB InBev reported strong 2Q24 results with a 10.2% increase in normalized EBITDA to $5.3 billion and expanded margins by 236bps. Total revenue rose by 2.7% to $15.3 billion despite a 0.8% decline in volume. Underlying EPS surged by 25% to $0.90 driven by efficiency gains. Notable highlights include:
- Revenue Growth: 3.3% increase in megabrand revenues; 5.6% rise for Corona outside Mexico.
- Digital Initiatives: BEES platform grossed $11.7 billion with 3.8 million active users in 2Q24.
- Volume Performance: Mixed results across regions with growth in Middle Americas, South America, Europe, and Africa offset by declines in China and Argentina.
- Debt and Cash Flow: Net debt to EBITDA ratio improved to 3.42x; free cash flow increased by $1.4 billion.
Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, has launched its Golden Venues activation. This initiative brings the same seats as from Olympic Games venues in Paris to 11 iconic travel destinations across 9 countries and 4 continents. The locations, chosen for their stunning sunsets and scenic beauty, include Arpoador beach in Rio de Janeiro, Grand Peninsula Lagonissi in Athens, and Café Del Mar in Cartagena.
This activation is part of Corona Cero's 'For Every Golden Moment' platform, aiming to encourage fans to reconnect with nature and embrace their own golden moments daily. The brand, recognized as the world's most valuable beer brand in Kantar's BrandZ global 2024 rankings, is committed to promoting outdoor experiences and environmental stewardship.
Michelob Ultra, a global brand under AB InBev, is now the Official Beer Sponsor of the Concacaf Champions Cup, Concacaf W Champions Cup, and Major League Soccer (MLS). Additionally, Michelob Ultra becomes the Title Sponsor of the Michelob Ultra Campeones Cup.
This partnership, effective immediately, encompasses numerous high-profile soccer events and matches including the MLS regular season, All-Star games, and the MLS Cup. The deal also covers digital activations such as 'Michelob Ultra Pitchside' that allows fans to win tickets and VIP experiences.
This strategic alliance aims to enhance fan engagement and elevate the profile of these competitions. The agreement arrives at a significant period for soccer in North America, coinciding with major upcoming events like the 2024 Copa America, 2025 FIFA Club World Cup, and the 2026 FIFA World Cup.
Corona Cero, a no-alcohol beer from AB InBev, has launched its "For Every Golden Moment" campaign as the first Olympic Games global beer sponsor. The campaign celebrates everyday golden moments, paralleling Olympic achievements from Rio 2016 and Tokyo 2020. The campaign will roll out in over 40 markets globally, across various media platforms, including Olympics-themed bottles in select markets. AB InBev emphasizes Corona Cero's alignment with themes of moderation, relaxation, and celebration, aiming to connect people with nature and meaningful life moments. The creative team includes Grey and director Henry-Alex Rubin.
Danone has joined the 100+ Accelerator as the fifth partner, alongside AB InBev (NYSE:BUD), The Coca-Cola Company, Colgate-Palmolive, and Unilever. The program, initiated by AB InBev in 2018, focuses on sustainable innovation in water stewardship, circular economy, sustainable agriculture, and climate action. To date, the accelerator has supported 148 companies in 38 countries. Danone's involvement highlights its commitment to sustainability and leveraging partnerships for growth. Applications for the sixth cohort open on May 30, inviting innovative entrepreneurs to contribute to global sustainability efforts.
Anheuser-Busch InBev (NYSE:BUD) reported a first-quarter 2024 revenue increase of 2.6% with a 5.4% EBITDA increase and a 16% growth in Underlying EPS. The company's strategic priorities focus on category leadership, digital monetization, and business optimization. Notable financial highlights include a 6.7% increase in megabrand revenues and a 3.3% rise in revenue per hl. The company's digital ecosystem, BEES, captured 11.3 billion USD of GMV, and the Underlying EPS reached 0.75 USD. AB InBev continues to invest in sustainability efforts while maintaining a positive outlook for FY24.