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AB InBev (NYSE: BUD) has expanded its FIFA partnership to become the Official Beer Partner of FIFA Club World Cup 2025™, extending their nearly 40-year collaboration. The tournament will take place in the United States from June 15th to July 13th, featuring 32 of the world's top football clubs across 11 US Host Cities. Budweiser and Michelob ULTRA will lead the partnership, complemented by local brands in select markets. As part of the agreement, AB InBev will create unique brand experiences, present the 'Player of the Match Award,' and promote tournament highlights for legal-age fans.
Anheuser-Busch (NYSE:BUD) announced a $14 million investment in its Houston brewery for facility upgrades and manufacturing equipment improvements. This investment is part of the company's broader $2 billion investment across its facilities over the last 5 years. The Houston facility, operational since 1966, will receive updates including warehouse roof replacement, elevator upgrades, new air rinsers for water reduction, and network connectivity improvements. This follows a $22.5 million investment last year for safety and efficiency enhancements. The company operates over 120 facilities nationwide and employs 65,000 Americans, with almost 1,000 employees across 4 facilities in Texas.
Corona, the world's most valuable beer brand, has introduced the 'Relaxation Clause' in all sponsorship agreements, ensuring athletes dedicate time to relax and unwind as part of their contract with Corona Cero. The initiative follows Corona Cero's Olympic Games sponsorship and includes partnerships with notable athletes like Gabriel Medina, Evie Richards, and others. The clause will extend contracts by at least a week to incorporate relaxation time. Corona Cero, available in over 40 markets, aims to promote balance and connection with nature while leading the moderation category globally.
AB InBev reported strong Q3 2024 results with EBITDA growth of 7.1% to 5,424 million USD and revenue growth of 2.1%. The company's Underlying EPS increased by 14% to 0.98 USD. Total volumes declined by 2.4%, with beer volumes down 3.1%. The company's digital B2B platform BEES captured 72% of revenue with 3.9 million monthly active users. Notable performance includes Corona's 10.2% growth outside Mexico and improved market share in 60% of markets. The Board approved a 2 billion USD share buyback program. Management raised FY24 EBITDA growth outlook to 6-8%.
Anheuser-Busch (NYSE:BUD), America's leading brewer, has announced an $8 million investment in its St. Louis brewery. This investment is part of a larger $2 billion spend over the last 5 years across its U.S. facilities. The company has invested $165 million in its St. Louis campus alone since 2019, including renovating and reopening its Technical Excellence Center.
CEO Brendan Whitworth emphasized the importance of investing in their hometown, which has been core to their identity for over 165 years. The investment aims to create and sustain jobs, drive economic prosperity, and ensure the brewery's legacy continues for future generations.
Additionally, Anheuser-Busch has committed nearly $1 million this year to support economic impact in the broader St. Louis community, focusing on skills training, entrepreneurship, and higher education.
Anheuser-Busch (NYSE:BUD) has announced a $16 million investment in its Los Angeles brewery, part of nearly $2 billion invested in its facilities across the U.S. over the past 5 years. The investment aims to:
- Expand packaging capabilities for 'beyond beer' brands
- Increase production capacity for 25-ounce cans
- Upgrade facilities for water conservation and reduced emissions
The Los Angeles brewery, operational since 1954, is part of Anheuser-Busch's $2.6 billion capital investment in California. The company operates over 120 facilities nationwide, employing 65,000 Americans. In California alone, Anheuser-Busch has 3,400 employees across 14 facilities, reinforcing its commitment to economic growth and maintaining leadership in the American brewing industry.
Los Angeles-based Blaze Mota is set to release a hemp-derived THC version of its Mota'lada, a non-alcoholic ready-to-drink michelada, in October 2024. The new product contains 10mg of hemp-derived THC and 2mg of CBD, following the success of its cannabis-infused counterpart launched in May 2023. Blaze Mota has also partnered with Cheech Marin to create the Cheeche'lada, a 50mg THC-dosed variant that won first place in the Beverage category at the Emerald Cup Awards. The company has strategically positioned its products, keeping the Cheeche'lada brand in California's regulated cannabis market while transitioning the Mota'lada brand into the emerging hemp-derived THC market.
AB InBev reported strong 2Q24 results with a 10.2% increase in normalized EBITDA to $5.3 billion and expanded margins by 236bps. Total revenue rose by 2.7% to $15.3 billion despite a 0.8% decline in volume. Underlying EPS surged by 25% to $0.90 driven by efficiency gains. Notable highlights include:
- Revenue Growth: 3.3% increase in megabrand revenues; 5.6% rise for Corona outside Mexico.
- Digital Initiatives: BEES platform grossed $11.7 billion with 3.8 million active users in 2Q24.
- Volume Performance: Mixed results across regions with growth in Middle Americas, South America, Europe, and Africa offset by declines in China and Argentina.
- Debt and Cash Flow: Net debt to EBITDA ratio improved to 3.42x; free cash flow increased by $1.4 billion.
Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, has launched its Golden Venues activation. This initiative brings the same seats as from Olympic Games venues in Paris to 11 iconic travel destinations across 9 countries and 4 continents. The locations, chosen for their stunning sunsets and scenic beauty, include Arpoador beach in Rio de Janeiro, Grand Peninsula Lagonissi in Athens, and Café Del Mar in Cartagena.
This activation is part of Corona Cero's 'For Every Golden Moment' platform, aiming to encourage fans to reconnect with nature and embrace their own golden moments daily. The brand, recognized as the world's most valuable beer brand in Kantar's BrandZ global 2024 rankings, is committed to promoting outdoor experiences and environmental stewardship.
Michelob Ultra, a global brand under AB InBev, is now the Official Beer Sponsor of the Concacaf Champions Cup, Concacaf W Champions Cup, and Major League Soccer (MLS). Additionally, Michelob Ultra becomes the Title Sponsor of the Michelob Ultra Campeones Cup.
This partnership, effective immediately, encompasses numerous high-profile soccer events and matches including the MLS regular season, All-Star games, and the MLS Cup. The deal also covers digital activations such as 'Michelob Ultra Pitchside' that allows fans to win tickets and VIP experiences.
This strategic alliance aims to enhance fan engagement and elevate the profile of these competitions. The agreement arrives at a significant period for soccer in North America, coinciding with major upcoming events like the 2024 Copa America, 2025 FIFA Club World Cup, and the 2026 FIFA World Cup.