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Budweiser has announced a new content series, Behind The Game, in partnership with the Premier League, launching on April 12. This series aims to bring together footballers and music stars, offering fans an inside look at their lives. Hosted by former Arsenal striker Ian Wright, the show includes discussions on careers and personal interests while engaging in Budweiser bar games. This initiative is part of Budweiser’s extended partnership with the Premier League, designed to deepen connections with fans globally. The show will be available on the Premier League YouTube channel and Budweiser's social media platforms.
Anheuser-Busch InBev (AB InBev) has partnered with Orange Business to enhance its digital infrastructure across Europe. This collaboration aims to improve employee experience and productivity by offering advanced connectivity and voice services. AB InBev will connect 70 locations to its headquarters in Belgium, facilitating faster performance and higher bandwidth for digital innovation. The move is part of AB InBev's strategy to create best-in-class smart breweries, focusing on cybersecurity and automated digital tools. This initiative is expected to support the company's vision for a digitized ecosystem and improved collaboration among employees.
AB InBev has been awarded the title of Creative Marketer of the Year by Cannes Lions for the second consecutive year, marking a historic achievement in the awards’ history. The recognition is attributed to AB InBev's commitment to creativity, which has shown to enhance both creative and financial performance. The award ceremony will take place on June 23, 2023, in Cannes, France. CEO Michel Doukeris emphasized that this accolade reflects the dedication of their marketing team in forging meaningful consumer connections. AB InBev boasts over 500 beer brands globally, with reported revenues of 57.8 billion USD for 2022.
AB InBev (BUD) reported record high full-year volumes with an 11.2% revenue growth for FY22, driven by strong performance across its core brands, including Budweiser, Stella Artois, and Corona. Normalized EBITDA increased by 7.2% to $19.84 billion, while underlying EPS rose 5.2% year-over-year. The company's digital transformation yielded significant results, with about 63% of revenue through B2B digital platforms, contributing to strong free cash flow generation and a reduced net debt to EBITDA ratio of 3.51x. A full-year dividend of 0.75 EUR per share was proposed, marking a 50% increase versus 2021. However, total volumes declined by 0.6% in Q4 due to various economic challenges.
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