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Budweiser has announced a new content series, Behind The Game, in partnership with the Premier League, launching on April 12. This series aims to bring together footballers and music stars, offering fans an inside look at their lives. Hosted by former Arsenal striker Ian Wright, the show includes discussions on careers and personal interests while engaging in Budweiser bar games. This initiative is part of Budweiser’s extended partnership with the Premier League, designed to deepen connections with fans globally. The show will be available on the Premier League YouTube channel and Budweiser's social media platforms.