Beyond Meat® Debuts Latest Beyond Breakfast Sausage® Lineup at Retailers Nationwide Including Kroger, Sprouts Farmers Market and Whole Foods Market
Rhea-AI Summary
Beyond Meat (NASDAQ: BYND) launched its new Beyond Breakfast Sausage lineup nationwide April 13, 2026, with Links and Patties in Original and Spicy at major retailers including Kroger and Sprouts; Whole Foods Market coming soon.
Products use avocado oil, deliver 7–9g plant protein, 0.5g saturated fat, no cholesterol, and earned Clean Label Project Certification and AHA Heart-Check recognition.
AI-generated analysis. Not financial advice.
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News Market Reaction – BYND
On the day this news was published, BYND gained 10.63%, reflecting a significant positive market reaction. Argus tracked a peak move of +23.6% during that session. Our momentum scanner triggered 38 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $34M to the company's valuation, bringing the market cap to $356.99M at that time. Trading volume was above average at 1.6x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
BYND’s modest -0.57% move contrasts with mixed peers: HAIN and LFVN up, FTLF and BRCC down. Momentum scanner shows both up and down moves, suggesting today’s trading is more company-specific than a unified packaged foods sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Apr 09 | Nasdaq notice resolved | Neutral | -0.4% | Late 10-K triggered Nasdaq notice; filing restored listing compliance. |
| Apr 02 | Climate solution status | Positive | -4.2% | Beyond Burger and Steak qualified as climate solutions with lower emissions. |
| Mar 31 | Q4/FY 2025 results | Negative | -11.6% | Revenues declined, margins compressed, losses widened despite debt-gain profit. |
| Mar 25 | Earnings delay, weakness | Negative | +1.3% | Delayed results and disclosed material weakness in inventory-related controls. |
| Mar 19 | Clean label expansion | Positive | +1.6% | Expanded Clean Label Project Certified portfolio to more than 20 products. |
Recent news, both positive (sustainability, certifications) and negative (controls, weak results), has often seen downside or muted price reactions, with occasional divergences from headline tone.
Over the last month, BYND has reported delayed and then weak Q4/FY 2025 results, disclosed material weaknesses in internal controls, and received then cured a Nasdaq non-compliance notice for late 10-K filing. Alongside these financial and governance challenges, it promoted climate-solution recognition for core products and expanded its Clean Label Project Certified portfolio to over 20 items. Today’s breakfast sausage rollout extends that clean-label and health-oriented positioning, but against a backdrop of revenue declines, control issues, and restructuring efforts described in recent filings.
Regulatory & Risk Context
The company filed an S-3 shelf registration dated 2025-09-29, currently flagged as not effective with 0 recorded usages. The filing highlights risks including potential inventory write-offs, impairment charges, workforce reductions, and suspension of China operations, and notes a selling securityholder position of 9,558,635 shares (11.1%).
Market Pulse Summary
The stock surged +10.6% in the session following this news. A strong positive reaction aligns with BYND’s strategy of leaning into health and clean-label credentials. The new breakfast sausage line extends themes from prior Clean Label Project news and climate-solution recognition while the stock trades near its 52-week low around $0.5966. However, recent filings detail revenue declines, material weaknesses in controls, and restructuring efforts, factors that could temper or reverse enthusiasm if execution or financial trends disappoint.
Key Terms
clean label project certification regulatory
clean label project regulatory
gmos medical
heart-check program medical
AI-generated analysis. Not financial advice.
New Beyond Breakfast Sausage Links and Patties, now made with heart-healthy avocado oil,1 deliver craveable taste, clean ingredients and strong nutrition
EL SEGUNDO, Calif., April 13, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, today announced the nationwide rollout of its latest Beyond Breakfast Sausage lineup at major retailers including Kroger and Sprouts Farmers Market, with Whole Foods Market coming soon.
As protein continues to dominate consumer nutrition priorities—with
The new lineup includes Beyond Breakfast Sausage Links and Beyond Breakfast Sausage Patties in Original and Spicy. Crafted with simple ingredients and heart-healthy avocado oil,3 the products deliver craveable flavor with strong nutrition—featuring 7–9g of plant protein per serving with just 0.5g of saturated fat and no cholesterol—making them a satisfying, better-for-you breakfast option.
The products also underscore the company’s leadership in clean, transparent ingredients. Made without GMOs, these new offerings are the first plant-based breakfast sausages to earn Clean Label Project Certification. The Clean Label Project awards certification to products that meet its rigorous standards for purity and transparency through comprehensive, independent testing.
“We’re thrilled to bring our new Beyond Breakfast Sausage lineup to retailers nationwide, giving consumers more opportunities to fuel their bodies with these Clean Label Project Certified products,” said Ethan Brown, Founder and CEO of Beyond Meat. “By combining great taste with thoughtfully chosen ingredients, we’re making it easier than ever to start your day with Beyond.”
Key features of the new Beyond Breakfast Sausage lineup include:
- Delicious, savory taste with a satisfying texture
- Made with clean, simple ingredients, including heart-healthy avocado oil4
- 7–9g of plant protein per serving
- Just 0.5g of saturated fat per serving
- No cholesterol, GMOs or added hormones or antibiotics
- Certified by the American Heart Association’s Heart-Check program
- First plant-based breakfast sausages to earn Clean Label Project Certification
Perfect for a variety of morning occasions, Beyond Breakfast Sausage Links and Patties can be enjoyed on their own, in a classic breakfast sandwich, or served alongside pancakes, waffles and other breakfast favorites. The Spicy variety offers an extra kick for those looking to elevate their morning routine. For more information and to find a retailer near you, visit www.beyondmeat.com.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads and LinkedIn.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat’s Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on April 9, 2026, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
Media Contact
Shira Zackai
shira.zackai@beyondmeat.com
1 Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
2 https://ific.org/wp-content/uploads/2025/07/IFIC-Spotlight-Survey-Protein-Perceptions.pdf?
3 Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
4 Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e14e0d57-91ae-4024-ba61-7ce9061e1c75
https://www.globenewswire.com/NewsRoom/AttachmentNg/84175fde-4863-44b2-926d-d403acc119f0
https://www.globenewswire.com/NewsRoom/AttachmentNg/b7b5fab5-cb4e-4935-9a7c-2891f121e197
