Beyond Meat® Launches Beyond Immerse™ Protein Drink
Rhea-AI Summary
Beyond Meat (NASDAQ: BYND) on Jan 15, 2026 launched Beyond Immerse, a plant-based protein beverage line combining pea protein, tapioca fiber, antioxidants and electrolytes in 12 fl oz drinks.
The line debuts in Peach Mango, Lemon Lime, and Orange Tangerine and offers two formulations per flavor: 10g protein / 7g fiber / 60 calories and 20g protein / 7g fiber / 100 calories. Products are non-GMO, contain no sugar alcohols, and are available for a limited time exclusively on Beyond Test Kitchen.
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News Market Reaction
On the day this news was published, BYND gained 8.12%, reflecting a notable positive market reaction. Argus tracked a peak move of +10.0% during that session. Argus tracked a trough of -2.5% from its starting point during tracking. Our momentum scanner triggered 16 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $37M to the company's valuation, bringing the market cap to $499M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
BYND was up 1.57% pre‑announcement while key packaged food peers were mostly down (e.g., HAIN -0.85%, FTLF -1.17%, BRCC -9.33%, LFVN -0.81%, with only BHST up 1.47%), suggesting stock-specific drivers.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 23 | ESG report/LCA | Positive | -2.3% | Environmental LCA and corporate responsibility report highlighting footprint reductions. |
| Nov 14 | Financing terms | Neutral | +6.9% | Set conversion rate for 7.00% convertible second lien PIK toggle notes due 2030. |
| Nov 10 | Q3 2025 earnings | Negative | -3.6% | Reported revenue decline, lower gross margin and sizeable impairment and net loss. |
| Nov 07 | Earnings scheduling | Neutral | +16.8% | Rescheduled Q3 release and call timing around a market holiday and SEC closure. |
| Nov 04 | Restaurant partnership | Positive | -4.3% | Hard Rock Cafe rollout of Beyond Burger IV across North America locations. |
Recent news has shown mixed reactions, with several positive/strategic updates met by negative or opposite price moves.
Over the past few months, BYND has reported a mix of sustainability, financing, operational and partnership developments. The Nov 2025 Hard Rock Cafe partnership and the 2024 Corporate Responsibility Report both saw negative next‑day moves despite strategically positive narratives, while an earnings date announcement on Nov 7, 2025 coincided with a 16.81% rise. Financing-related news on its 7.00% convertible notes prompted a 6.93% gain. Against this backdrop, today’s functional beverage launch extends the brand beyond core meat alternatives.
Regulatory & Risk Context
An active S-3 shelf filed on 2025-09-29 outlines potential non-cash charges tied to manufacturing and real estate optimization, workforce reductions, and suspension of China operations in 1H 2025. It also discloses a selling securityholder position of 9,558,635 shares (about 11.1%) and related governance and tax considerations.
Market Pulse Summary
The stock moved +8.1% in the session following this news. A strong positive reaction aligns with BYND using product innovation to diversify beyond its core meat alternatives. Previous strategic announcements, such as partnerships and ESG disclosures, produced mixed price responses, so sustained momentum would depend on how investors view growth potential in functional beverages. The active S-3 shelf and prior financing steps remain part of the broader capital structure context around any optimism.
Key Terms
antioxidants medical
electrolytes medical
gmos technical
AI-generated analysis. Not financial advice.
Product represents brand’s expansion outside center-of-plate, unlocking the power of plants to deliver key nutrients in a crisp and refreshing protein beverage
EL SEGUNDO, Calif., Jan. 15, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND) today announced Beyond Immerse, an innovative combination of plant protein, fiber, antioxidants, and electrolytes designed to replenish the body with every refreshing sip. The line will debut in three crisp and invigorating flavors: Peach Mango, Lemon Lime, and Orange Tangerine. Starting today, Beyond Immerse will be available for a limited time exclusively on Beyond Test Kitchen.
“With Beyond Immerse, we are bringing our pioneering expertise in unlocking the power of plants to a functional beverage line,” said Ethan Brown, founder and CEO of Beyond Meat. “Our intent is simple: immerse the consumer in the remarkable nutrition of plants—from protein to fiber, with the addition of antioxidants and electrolytes—all in a single refreshing and satisfying 12 fl oz drink. Beyond Immerse has been specially and carefully designed to provide nutrients that are critical to muscle health, gut health, and immune function, so that whatever the goal is, consumers can Go Beyond.”
Beyond Immerse Highlights:
- Features plant-based ingredients like protein from peas and fiber from tapioca
- Available in 3 flavors: Peach Mango, Lemon Lime, and Orange Tangerine
- Each flavor will come in two protein options:
- 10g protein/7g fiber/60 calories
- 20g protein/7g fiber/100 calories
- Good source of protein, critical to support muscle health
- Excellent source of fiber with 7g per serving, vital to support a healthy gut
- Excellent source of antioxidant Vitamin C, essential to support immune function
- Made with electrolytes
- No GMOs or sugar alcohols
Beyond Immerse is available exclusively for a limited time on Beyond Test Kitchen, Beyond’s direct-to-consumer site and destination for early access to new product innovations and limited-time drops. To learn more about Beyond Test Kitchen, follow @BeyondMeat on Instagram and subscribe to our newsletter to be notified about future launches.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads and LinkedIn.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 5, 2025, Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 29, 2025 filed with the SEC on May 8, 2025, Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 28, 2025 filed with the SEC on August 8, 2025, and Beyond Meat’s Quarterly Report on Form 10-Q for the fiscal quarter ended September 27, 2025 filed with the SEC on November 12, 2025, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
Media Contact
Shira Zackai
shira.zackai@beyondmeat.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0b63138c-211c-4d84-9d6a-5c3f57cdba9e
FAQ
What is Beyond Immerse from Beyond Meat (BYND) and when did it launch?
What flavors and serving sizes does Beyond Immerse (BYND) offer?
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Are Beyond Immerse drinks from BYND non-GMO and sugar-alcohol free?
