Beyond Meat® Unveils Its Beyond IV Platform, the Fourth Generation of the Beyond Burger® and Beyond Beef®, With Significant Advancements Across Taste, Health and Clean Label
- Introduction of Beyond IV platform with new Beyond Burger and Beyond Beef products made with avocado oil.
- Products offer heart-healthy fats, 21g of protein, and only 2g of saturated fat per serving.
- Result of collaboration with medical and nutrition experts to meet top health standards.
- Reduced sodium by 20% and added nutrient-dense plant-based ingredients.
- Recognized by leading health organizations and certified by Clean Label Project.
- First plant-based meat products to be Clean Label Project Certified and nutritionist-approved.
- Products provide a healthier alternative to traditional beef with improved nutritional profile.
- None.
The introduction of Beyond Meat's new Beyond Burger and Beyond Beef products with improved nutritional profiles is a significant advancement in the plant-based meat industry. The reduction of saturated fat by 60% to just 2g per serving and the lowering of sodium content by 20% aligns with current dietary recommendations aimed at reducing the risk of chronic diseases such as heart disease and hypertension. Avocado oil, being a source of monounsaturated fats, is recommended by the American Heart Association as a heart-healthy alternative to traditional saturated fats found in animal products.
The inclusion of proteins from peas, brown rice, red lentils and faba beans not only diversifies the sources of plant-based protein but also enhances the overall amino acid profile of the product. This is particularly important as it can attract consumers who are mindful of their protein intake and amino acid composition, which is crucial for various bodily functions including muscle repair and enzyme activity.
From a nutritional standpoint, the endorsement by the American Diabetes Association and the American Heart Association's Heart-Check program, along with the Clean Label Project Certification, provides a level of credibility and may influence consumer perception positively. These certifications are rigorous and indicate that the products meet high standards of nutritional quality, which can be a decisive factor for health-conscious consumers.
Beyond Meat's strategic move to enhance the nutritional value of its products could potentially expand its market share by appealing to a broader range of health-conscious consumers. The plant-based meat sector is becoming increasingly competitive and differentiation based on health benefits, in addition to taste and texture, can be a key driver for consumer choice. The company's focus on reducing saturated fat and sodium while maintaining a high protein content addresses common criticisms faced by plant-based meats regarding their healthfulness compared to animal proteins.
The collaboration with medical and nutrition experts in the development of Beyond IV may serve to bolster the brand's reputation and trust among consumers. Moreover, the positive feedback from registered dietitians and the preference shown in consumer testing suggest that Beyond Meat has successfully aligned its product development with consumer trends favoring healthier options. This alignment could translate into increased sales and potentially positive stock market performance, as the company seems poised to capture a segment of the market that prioritizes health without compromising on taste.
It is also noteworthy that Beyond Meat is creating a documentary-style short film to further educate and engage consumers. This marketing approach can enhance brand visibility and consumer education, potentially leading to increased demand for their products.
Beyond Meat's focus on plant-based nutrition also has environmental implications. The shift towards plant-based diets is often advocated as a strategy to reduce the environmental impact of food production. Plant-based meat alternatives are generally associated with lower greenhouse gas emissions, reduced water usage and less land needed for production compared to conventional animal farming.
By emphasizing the environmental benefits in their marketing strategy, as suggested by the documentary-style short film, Beyond Meat not only capitalizes on the growing consumer awareness of environmental issues but also aligns itself with broader sustainability trends. This positioning might attract environmentally conscious investors and consumers who are looking to support companies with sustainable practices. In the long-term, Beyond Meat's commitment to innovation in plant-based meat alternatives could contribute to a more sustainable food system, potentially influencing the food industry's impact on the environment.
The company’s meatiest, juiciest beef products yet, the new iterations are made with avocado oil, which provides heart-healthy monounsaturated fats, and have just 2g of saturated fat per serving with 21g of protein from peas, brown rice, red lentils and faba beans
The new Beyond Burger and Beyond Beef are the result of a multi-year research effort that included working with leading medical and nutrition experts to meet the standards of top health organizations
The new products will roll out this Spring exclusively at retailers across the U.S.
EL SEGUNDO, Calif., Feb. 21, 2024 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced the fourth generation of its core beef platform, Beyond IV, resulting in the unveiling of the company’s new Beyond Burger® and Beyond Beef® exclusively at retail. The new platform raises the bar for plant-based meat products and center-of-the-plate protein generally, and further cements Beyond Meat’s commitment to creating plant-based meat products that not only taste delicious but deliver important nutritional benefits.
The Beyond IV product lines are the result of a multi-year research effort in collaboration with leading medical and nutrition experts designed to meet the standards of top health organizations. The extensive renovation focused on delivering goodness from plants – high-quality protein, good fats, fiber and key nutrients – in the company’s meatiest products yet.
One of the most impactful changes to the recipe is the shift to avocado oil which helped reduce the saturated fat in the products by
These strong advancements in nutrition have qualified the new products to be recognized by the nation’s leading health organizations, including the American Diabetes Association’s evidence-based nutritional guidelines for its Better Choices for Life program and being included in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program. Additionally, the new products have received Good Housekeeping’s coveted Nutritionist Approved Emblem which assesses food products based on specific nutritional criteria as well as taste, simplicity, and transparency, and are the first plant-based meat products to be Clean Label Project Certified.
“Beyond IV represents a transformative step forward in delivering plant-based nutrition to the consumer in the form of meat. The development of the new products occurred within an ecosystem of leading medical and nutrition experts, and were designed to meet the standards of national health organizations to create a product that delivers the taste, satisfaction, and utility of 80/20 beef – yet is demonstrably healthier. Every ingredient in this fourth iteration was thoughtfully selected to bring the nutritional power of plants – from the heart-healthy monounsaturated fats2 in avocado oil, to the protein and fiber in peas, red lentils, faba beans and brown rice. There is goodness throughout Beyond IV, and we are excited to pass along these benefits to the consumer,” said Ethan Brown, Beyond Meat Founder & CEO.
At a recent conference of registered dietitians,
The new Beyond Burger and Beyond Beef offer:
- An excellent source of protein with 21g per serving (more protein than 80/20 beef) derived from peas, brown rice, red lentils and faba beans
- Just 2g of sat fat derived from avocado oil (
75% less sat fat than 80/20 beef) 20% less sodium than the previous version- No cholesterol
- No added antibiotics or hormones
- No GMOs
To celebrate the new platform, and give consumers an inside look as the company chases the perfect build of meat from plants, Beyond Meat created a documentary-style short film featuring leading doctors, nutritionists, ecologists, and historians who explore the powerful and urgent opportunity to simultaneously heal our bodies and earth by putting plant-based nutrition at the center of the plate, a teaser for which is being made available today on the Beyond Meat YouTube channel.
Growing portfolio of nutritious and delicious plant-based meat products
The announcement follows expanded distribution of the company’s healthy and delicious Beyond Steak®, which remains the #1 selling new plant-based meat item in retail5, and has received multiple health and culinary accolades including earning Heart-Check certification from the American Heart Association. As part of its commitment to improving human health, Beyond Meat continues to support ongoing studies at the Plant-Based Diet Initiative at Stanford University School of Medicine and has a first-of-its-kind multi-year agreement with the American Cancer Society to advance research on plant-based meat and cancer prevention.
The new Beyond Burger and Beyond Beef are expected to roll out exclusively at retailers across the U.S. this Spring.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Twitter and TikTok.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2022 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2023, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2023 filed with the SEC on November 9, 2023, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
Media Contact
Shira Zackai
shira.zackai@beyondmeat.com
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1Compared to the previous iteration of the Beyond Burger in U.S. retail
2https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/monounsaturated-fats
https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/healthy-cooking-oils
3 31 registered dietitians surveyed at the 2024 FoodFluence conference after trying the new Beyond Burger
4 The People's Choice Consumer Testing (Sept 2023) "Beyond Meat Plant-based Burger Affective CLT" [n=93]
5 SPINS, TOTAL MULO + NEC, L52W through 12/31/23
Photos accompanying this announcement are available at
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