Byrna Technologies Inc. (BYRN) develops, manufactures and sells less-lethal personal security solutions, including Byrna-branded launchers, projectiles and other personal defense tools. Company news centers on revenue results, channel performance and the expansion of direct-to-consumer, dealer, chain-store and brick-and-mortar retail distribution.
Updates also cover product innovation, research and development, marketing and customer-acquisition initiatives, investor presentations and leadership changes. The recurring themes connect Byrna's consumer personal-defense model with manufacturing execution, retail-channel strategy and governance transitions as the company scales its less-lethal security portfolio.
Byrna Technologies (BYRN) reported fiscal third-quarter 2026 revenue of $15.3 million, down approximately 46% from the prior-year quarter. The quarter ended August 31, 2026. Lower e-commerce sales and slower dealer and chain-store reorders drove the decline. Net loss was $2.9 million, versus net income of $2.2 million a year earlier; diluted earnings per share fell to a $0.13 loss from $0.09 earnings.
Gross margin rose to 79% from 60%, including a one-time $2.3 million tariff refund. Excluding it, adjusted gross margin was approximately 65%. Operating expenses increased 7% to $15.1 million, including $1.7 million in other one-time costs. Cash, cash equivalents and marketable securities totaled $9.4 million, versus $15.5 million at fiscal year-end. Byrna completed its acquisition of HERO Defense Systems and outsourced ammunition production. The company expects sequential improvement approaching fiscal year-end.
Byrna Technologies (BYRN) launched a marketing campaign with iHeartMedia’s “The Bobby Bones Show” to reach mainstream consumers.
The campaign uses national radio endorsements, podcast integrations and digital media placements to promote Byrna’s less-lethal personal security products. Byrna aims to increase brand awareness and customer education.
Byrna Technologies (BYRN) will discuss its fiscal third-quarter 2026 results on a conference call October 8 at 9:00 a.m. Eastern time. The quarter ended August 31, 2026, and results are scheduled for release before the call. Management will give a presentation followed by a question-and-answer period. The call will be broadcast live and available for replay through Byrna’s investor relations website.
Byrna Technologies (BYRN) appointed Matthew McBrady, Ph.D., to its Board of Directors, increasing the Board size from seven to eight members.
McBrady previously served as a long-time board member and advisor at Axon Enterprise (AXON), where he helped guide the company from its early days to a market capitalization exceeding $50 billion. He is currently Chief Financial Officer of GoBrands, the parent of GoPuff, and has nearly 15 years of hedge fund and private equity investing experience. The company describes his operational, financial, investment, brand-building and capital markets expertise as aligned with Byrna’s ongoing board refreshment strategy and its plans for the next phase of growth.
Byrna (Nasdaq: BYRN) appointed retired U.S. Army Brigadier General Rose Lopez Keravuori to its Board of Directors, effective August 10, 2026, succeeding Emily Rooney. Keravuori also joins a newly formed Enterprise Risk Management Committee with Board Chair TJ Kennedy, director Adam Roth, and CEO Conn Davis.
According to Byrna, Keravuori brings over 30 years of leadership in intelligence, crisis management, and risk mitigation, including service as director of intelligence for U.S. Africa Command, private‑sector roles at BAE Systems, and CEO of consulting firm ROSE Solutions, strengthening the Board’s strategic oversight of risk and growth.
Byrna Technologies (Nasdaq: BYRN) announced the appointment of Nate Secor as Senior Vice President of Brand and Marketing, effective August 10, 2026. According to Byrna, Secor will oversee brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations, reporting directly to CEO Conn Davis.
Secor brings nearly 20 years of experience leading marketing transformations, demand generation, and customer-centric growth strategies for global consumer brands. He most recently served as Vice President of Marketing for Indian Motorcycle Company, where he led global marketing strategy, reorganized the marketing function around integrated demand generation, and implemented measurement frameworks linking marketing to revenue, loyalty, and market share growth. Earlier, he spent more than 15 years at Polaris Industries in senior marketing and commercial roles, managing global teams and annual marketing budgets exceeding $20 million. At Byrna, he will help drive the company’s marketing transformation, develop new audience strategies, and enhance creator, affiliate, and social media initiatives.
Byrna Technologies (Nasdaq: BYRN) appointed James (“Jim”) White as Senior Vice President of Retail & Channel Growth, effective July 20, 2026. He will oversee retail and e‑commerce sales channels and report directly to CEO Conn Davis.
White brings over 25 years of commercial leadership across consumer and durable goods companies, including roles at Maverick Sales & Marketing, Nexgrill Industries, Zwilling J.A. Henckels, and Sunbeam. His appointment aligns with Byrna’s ongoing sales and marketing realignment and recent initiatives to enhance merchandising, in‑store training, demo experiences, guided shopping tools, and marketing partnerships aimed at expanding distribution and customer acquisition.
Byrna Technologies (Nasdaq: BYRN) reported Q2 2026 net revenue of $16.4 million, down about 43% from $28.5 million a year earlier. Gross profit was $1.8 million (11% margin) including a $5.9 million inventory write-down and $3.5 million equipment impairment.
Net loss was $10.1 million versus $2.4 million income in Q2 2025; adjusted EBITDA was $(0.6) million. Byrna entered a binding deal to acquire HERO Defense Systems, shut its Fort Wayne ammunition manufacturing, launched high-conversion DTC pilots, and signaled fiscal 2026 will not be a revenue-growth year.
Byrna Technologies (Nasdaq: BYRN) signed a definitive asset purchase agreement to acquire substantially all assets of HERO Defense Systems, a less-lethal personal defense company. Consideration totals $625,000 in cash, $625,000 in restricted BYRN shares, plus a performance-based royalty on future HERO product net sales.
The cash-free, debt-free asset deal adds compact everyday-carry products, intellectual property, digital assets, inventory, and customer and vendor relationships. Closing is expected within about 30 days, followed by integration of HERO’s product line into Byrna’s e-commerce, retail, and marketing ecosystem.
Byrna Technologies (Nasdaq: BYRN) chose Acceleration Partners as its influencer and affiliate marketing agency to expand a creator-led content network and relaunch its affiliate program.
The phased initiative targets platforms like Instagram, Facebook and YouTube, measures activity on Byrna.com and Amazon, and is expected to ramp ahead of the 2026 holiday season.