Welcome to our dedicated page for Byrna Technologies news (Ticker: BYRN), a resource for investors and traders seeking the latest updates and insights on Byrna Technologies stock.
Byrna Technologies Inc. (BYRN) develops, manufactures and sells less-lethal personal security solutions, including Byrna-branded launchers, projectiles and other personal defense tools. Company news centers on revenue results, channel performance and the expansion of direct-to-consumer, dealer, chain-store and brick-and-mortar retail distribution.
Updates also cover product innovation, research and development, marketing and customer-acquisition initiatives, investor presentations and leadership changes. The recurring themes connect Byrna's consumer personal-defense model with manufacturing execution, retail-channel strategy and governance transitions as the company scales its less-lethal security portfolio.
Byrna Technologies (BYRN) appointed Matthew McBrady, Ph.D., to its Board of Directors, increasing the Board size from seven to eight members.
McBrady previously served as a long-time board member and advisor at Axon Enterprise (AXON), where he helped guide the company from its early days to a market capitalization exceeding $50 billion. He is currently Chief Financial Officer of GoBrands, the parent of GoPuff, and has nearly 15 years of hedge fund and private equity investing experience. The company describes his operational, financial, investment, brand-building and capital markets expertise as aligned with Byrna’s ongoing board refreshment strategy and its plans for the next phase of growth.
Byrna (Nasdaq: BYRN) appointed retired U.S. Army Brigadier General Rose Lopez Keravuori to its Board of Directors, effective August 10, 2026, succeeding Emily Rooney. Keravuori also joins a newly formed Enterprise Risk Management Committee with Board Chair TJ Kennedy, director Adam Roth, and CEO Conn Davis.
According to Byrna, Keravuori brings over 30 years of leadership in intelligence, crisis management, and risk mitigation, including service as director of intelligence for U.S. Africa Command, private‑sector roles at BAE Systems, and CEO of consulting firm ROSE Solutions, strengthening the Board’s strategic oversight of risk and growth.
Byrna Technologies (Nasdaq: BYRN) announced the appointment of Nate Secor as Senior Vice President of Brand and Marketing, effective August 10, 2026. According to Byrna, Secor will oversee brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations, reporting directly to CEO Conn Davis.
Secor brings nearly 20 years of experience leading marketing transformations, demand generation, and customer-centric growth strategies for global consumer brands. He most recently served as Vice President of Marketing for Indian Motorcycle Company, where he led global marketing strategy, reorganized the marketing function around integrated demand generation, and implemented measurement frameworks linking marketing to revenue, loyalty, and market share growth. Earlier, he spent more than 15 years at Polaris Industries in senior marketing and commercial roles, managing global teams and annual marketing budgets exceeding $20 million. At Byrna, he will help drive the company’s marketing transformation, develop new audience strategies, and enhance creator, affiliate, and social media initiatives.
Byrna Technologies (Nasdaq: BYRN) appointed James (“Jim”) White as Senior Vice President of Retail & Channel Growth, effective July 20, 2026. He will oversee retail and e‑commerce sales channels and report directly to CEO Conn Davis.
White brings over 25 years of commercial leadership across consumer and durable goods companies, including roles at Maverick Sales & Marketing, Nexgrill Industries, Zwilling J.A. Henckels, and Sunbeam. His appointment aligns with Byrna’s ongoing sales and marketing realignment and recent initiatives to enhance merchandising, in‑store training, demo experiences, guided shopping tools, and marketing partnerships aimed at expanding distribution and customer acquisition.
Byrna Technologies (Nasdaq: BYRN) reported Q2 2026 net revenue of $16.4 million, down about 43% from $28.5 million a year earlier. Gross profit was $1.8 million (11% margin) including a $5.9 million inventory write-down and $3.5 million equipment impairment.
Net loss was $10.1 million versus $2.4 million income in Q2 2025; adjusted EBITDA was $(0.6) million. Byrna entered a binding deal to acquire HERO Defense Systems, shut its Fort Wayne ammunition manufacturing, launched high-conversion DTC pilots, and signaled fiscal 2026 will not be a revenue-growth year.
Byrna Technologies (Nasdaq: BYRN) signed a definitive asset purchase agreement to acquire substantially all assets of HERO Defense Systems, a less-lethal personal defense company. Consideration totals $625,000 in cash, $625,000 in restricted BYRN shares, plus a performance-based royalty on future HERO product net sales.
The cash-free, debt-free asset deal adds compact everyday-carry products, intellectual property, digital assets, inventory, and customer and vendor relationships. Closing is expected within about 30 days, followed by integration of HERO’s product line into Byrna’s e-commerce, retail, and marketing ecosystem.
Byrna Technologies (Nasdaq: BYRN) chose Acceleration Partners as its influencer and affiliate marketing agency to expand a creator-led content network and relaunch its affiliate program.
The phased initiative targets platforms like Instagram, Facebook and YouTube, measures activity on Byrna.com and Amazon, and is expected to ramp ahead of the 2026 holiday season.
Byrna Technologies (Nasdaq: BYRN), a personal defense technology company, will host a conference call on Thursday, July 9, 2026 at 9:00 a.m. ET to discuss fiscal second quarter 2026 results for the period ended May 31, 2026.
Financial results will be released before the call, which includes a Q&A session and live webcast with replay via the investor relations website.
Byrna (Nasdaq: BYRN) CEO Conn Davis outlined priorities from his first 100 days, aiming to scale Byrna’s less-lethal personal safety business.
Key focus areas include customer conversion and retail productivity, brand repositioning and marketing transformation, and operating cadence and cash discipline to support growth and cash generation.
Initiatives span eCommerce optimization, retail display upgrades, mainstream media partnerships, and tighter inventory and manufacturing management, with targets such as exiting fiscal 2026 at ~62% gross margin and improving inventory turns to 1.5x–2.0x.
Byrna Technologies (Nasdaq: BYRN) announced a realignment of its sales and marketing organization to strengthen brand messaging and support retail expansion. The company is separating sales and marketing into two senior roles, appointing HLK as agency of record, and recruiting leaders for brick-and-mortar sales and brand/content.
Former president Luan Pham is departing. HLK will lead brand strategy, repositioning, creative, and media, working with Byrna’s internal team during a transition overseen by CEO Conn Davis and the executive leadership. The initiative builds on a recent media partnership with Fox Sports through iHeartMedia.