Welcome to our dedicated page for Byrna Technologies news (Ticker: BYRN), a resource for investors and traders seeking the latest updates and insights on Byrna Technologies stock.
Byrna Technologies, Inc. (Nasdaq: BYRN) is a personal defense technology company that regularly issues news about its less-lethal personal security solutions, operational progress, and corporate developments. Company press releases describe a focus on the development, manufacture, and sale of launchers that use kinetic and pepper projectiles to incapacitate threats without resorting to lethal force.
News about Byrna often highlights financial performance and growth, including preliminary and reported quarterly revenues, sales channel breakdowns, and commentary on factors such as dealer and chain store performance, web traffic trends, and international sales. Investors following BYRN can expect updates on revenue expectations, record quarters, and the impact of marketing initiatives on demand for less-lethal products.
Another recurring theme in Byrna’s news is marketing and brand visibility. The company reports on AI-driven advertising campaigns, celebrity endorsement programs, and placements on broadcast and cable networks. Releases describe how proprietary AI-based content creation has increased web sessions on Byrna.com and major e-commerce platforms, reduced customer acquisition costs, and contributed to higher sales.
Byrna also issues news about its retail and institutional presence, including the expansion of brick-and-mortar locations, Byrna-branded retail stores, and partnerships with security training organizations. Articles discuss adoption of Byrna’s less-lethal tools by churches, public school districts, and colleges, as well as collaborations with groups such as Krisis, Inc. and the U.S. Concealed Carry Association.
Corporate governance and capital markets updates appear in the news flow as well. Examples include board appointments, participation in investor conferences, and events such as ringing the Nasdaq Opening Bell. For investors and observers, the BYRN news page offers a centralized view of how the company’s less-lethal technology, marketing strategy, and distribution channels are evolving over time.
Byrna Technologies (Nasdaq: BYRN), a personal defense technology company specializing in less-lethal security solutions, has announced two significant appointments to its Board of Directors. Adam Roth, former Nike Vice President of North America Marketing with a 25-year career, and TJ Kennedy, a veteran public safety technology executive, join the board to strengthen the company's expansion strategy.
Roth brings extensive global brand-building expertise from Nike, where he led iconic marketing campaigns and high-profile partnerships. Kennedy's experience includes serving as CEO of Wrap Technologies, expanding less-lethal device adoption to nearly 1,000 agencies in 59 countries, and leading FirstNet's $100 billion nationwide public safety broadband network serving over 30,000 agencies.
Byrna Technologies (NASDAQ:BYRN), a personal defense technology company, reported preliminary Q3 2025 revenue of $28.2 million, marking a 35% increase from $20.9 million in Q3 2024. The growth was driven by strong performance across all business segments, particularly in dealer and chain store sales.
The company experienced significant digital engagement growth, with Byrna.com sessions increasing 45% month-over-month from 36,000 in July to 52,000 in August. The online conversion rate improved by 57% in the final ten days of August, reaching 0.9%. Byrna's products are now available in over 1,000 chain store locations, positioning the company for potential record revenues in Q4 2025.
Byrna Technologies (Nasdaq: BYRN), a personal defense technology company, reported significant success with its new AI-driven advertising strategy. The company's website traffic surged to a record 50,000 daily sessions in early August 2025, marking a 50% increase from the previous average of 33,400 sessions.
The company's innovative "We Don't Sell Bananas" campaign, created using proprietary AI tools, has garnered over 66 million views and reduced customer acquisition costs to $0.53 per visitor, a 43% improvement from previous campaigns. The increased engagement has already translated into a 31% rise in Byrna.com sales during the first 21 days of August, with Amazon sessions growing 75% compared to the 2025 average.
Byrna Technologies (NASDAQ:BYRN), a personal defense technology company, reported strong sales performance across its e-commerce channels. The company achieved a 28% year-over-year increase in Amazon Prime Day sales and an 18% rise in Byrna.com sales during July 4th promotions.
The company reported Q2 2025 revenue of $28.5 million and significant growth in its retail presence. Amazon's share of online sales grew from 12% in Q2 2023 to 34% in Q3 2025. Byrna's brick-and-mortar footprint is expected to expand from 289 locations to over 800 big-box locations by fiscal year-end 2025, representing a 177% increase in twelve months.
Byrna Technologies (NASDAQ:BYRN) reported strong fiscal Q2 2025 results, with revenue growing 41% year-over-year to $28.5 million. The company achieved a net income of $2.4 million and gross profit of $17.6 million (62% margin).
Key highlights include the launch of the new Byrna Compact Launcher (CL), which is 38% smaller than the flagship SD model, and expansion of store-within-a-store concept with Sportsman's Warehouse to 12 locations. Dealer sales increased 106% year-over-year, while the company's five retail locations averaged $69,000 in monthly sales.
The company's cash position decreased to $13.0 million from $25.7 million, primarily due to inventory buildup for the CL launch. Despite expectations of subdued consumer sentiment, management remains confident in strong year-over-year growth for the second half of 2025.
Byrna Technologies (Nasdaq: BYRN), a personal defense technology company focused on less-lethal security solutions, has scheduled its fiscal second quarter 2025 financial results conference call for Thursday, July 10, 2025, at 9:00 a.m. ET.
The company will release its financial results for the quarter ended May 31, 2025, via press release before the call. Management will host a presentation followed by a Q&A session. Investors can access the call through toll-free and international dial-in numbers, and a live webcast will be available through the company's Investor Relations website.
Byrna Technologies (NASDAQ: BYRN) has unveiled its new Byrna Compact Launcher (CL), the world's most concealable less-lethal launcher. The product will be available for orders starting April 24, with shipments beginning May 1, 2025.
The CL features impressive specifications: weighing just 0.76 pounds and measuring 6.81 inches in length, it's 38% smaller than the Byrna SD while delivering the same force as the Byrna LE model. Key features include:
- Proprietary .61 caliber projectiles
- 400 feet per second projectile speed
- 60 feet effective range
- 15 rounds capacity per CO₂ cartridge
- Red dot compatibility
Priced at $549.99 MSRP, the CL will be manufactured at Byrna's Fort Wayne, Indiana facility, marking it as the company's first truly All-American launcher with 90% U.S. content.
Byrna Technologies (NASDAQ: BYRN) reported strong fiscal Q1 2025 results with revenue growing 57% year-over-year to $26.2 million. The company's gross profit increased to $15.9 million (61% of net revenue) from $9.6 million in Q1 2024, while net income improved to $1.7 million.
Key operational highlights include:
- Launch of store-within-a-store concept at Sportsman's Warehouse with 12 additional locations planned
- Opening of three company-owned retail stores generating $1,000-$1,700 in daily sales
- 33% increase in launcher production capacity to 24,000 units monthly
- New ammunition facility capable of producing 8 million rounds annually
- Achievement of 92% U.S.-made components for Byrna SD model
The company maintains a strong financial position with $19.3 million in cash and marketable securities, though down from $25.7 million in November 2024 due to inventory increases for new product launch.
Byrna Technologies (Nasdaq: BYRN), a personal defense technology company focused on less-lethal personal security solutions, has scheduled its fiscal first quarter 2025 financial results conference call for Thursday, April 10, 2025, at 9:00 a.m. ET. The company will release its financial results for the quarter ended February 28, 2025, via press release before the call.
The conference call will feature a presentation by Byrna management, followed by a Q&A session. Investors can access the call through toll-free (877-709-8150) or international (201-689-8354) dial-in numbers using Conference ID 13752594. The call will be broadcast live and available for replay through the company's Investor Relations website section.