Welcome to our dedicated page for Byrna Technologies news (Ticker: BYRN), a resource for investors and traders seeking the latest updates and insights on Byrna Technologies stock.
Byrna Technologies, Inc. (Nasdaq: BYRN) is a personal defense technology company that regularly issues news about its less-lethal personal security solutions, operational progress, and corporate developments. Company press releases describe a focus on the development, manufacture, and sale of launchers that use kinetic and pepper projectiles to incapacitate threats without resorting to lethal force.
News about Byrna often highlights financial performance and growth, including preliminary and reported quarterly revenues, sales channel breakdowns, and commentary on factors such as dealer and chain store performance, web traffic trends, and international sales. Investors following BYRN can expect updates on revenue expectations, record quarters, and the impact of marketing initiatives on demand for less-lethal products.
Another recurring theme in Byrna’s news is marketing and brand visibility. The company reports on AI-driven advertising campaigns, celebrity endorsement programs, and placements on broadcast and cable networks. Releases describe how proprietary AI-based content creation has increased web sessions on Byrna.com and major e-commerce platforms, reduced customer acquisition costs, and contributed to higher sales.
Byrna also issues news about its retail and institutional presence, including the expansion of brick-and-mortar locations, Byrna-branded retail stores, and partnerships with security training organizations. Articles discuss adoption of Byrna’s less-lethal tools by churches, public school districts, and colleges, as well as collaborations with groups such as Krisis, Inc. and the U.S. Concealed Carry Association.
Corporate governance and capital markets updates appear in the news flow as well. Examples include board appointments, participation in investor conferences, and events such as ringing the Nasdaq Opening Bell. For investors and observers, the BYRN news page offers a centralized view of how the company’s less-lethal technology, marketing strategy, and distribution channels are evolving over time.
Byrna Technologies Inc. (NASDAQ: BYRN) has sold its 40mm legacy business's IP and tooling to Facta Global, retaining exclusive rights to sell the product in the U.S. and South Africa. The deal includes cash and future royalties. Following production issues at its contract manufacturer, Byrna aims to resume supplying the 40mm BIP to U.S. law enforcement as early as July. The partnership with Facta Global, which has extensive experience in law enforcement training and is Byrna's long-time distributor, positions both companies for growth in the less-lethal product market.
Byrna Technologies (NASDAQ: BYRN) reported Q2FY22 revenues of $11.6 million, down 13.3% from $13.4 million in Q2FY21. The company experienced a net loss of $(3.0) million compared to a net income of $2.0 million in the same quarter last year. Gross margin decreased to 52.7% from 56.4%, attributed to higher freight costs and a rise in lower-margin international sales. Byrna reiterated its full-year revenue guidance of $55 - $60 million, aiming for growth through new product launches and market expansion, including the recent acquisition of Fox Labs International.
Byrna Technologies Inc. (NASDAQ: BYRN) has announced a collaboration with Christine Chiu, star of the Netflix series 'Bling Empire,' to promote its non-lethal self-defense products. Through her extensive social media platforms, Chiu aims to raise awareness of Byrna's personal security devices, including the Byrna SD, designed to incapacitate attackers safely. Byrna's Chief Marketing Officer expressed enthusiasm about the partnership, emphasizing the importance of self-defense in today's climate. The Byrna 'Un-Gun' is a portable device shooting irritant projectiles, allowing for effective protection without permanent harm.
Byrna Technologies Inc. (NASDAQ: BYRN) announced a collaboration with Christine Chiu, star of Netflix's 'Bling Empire,' to promote its non-lethal self-defense products. Chiu will utilize her social media platforms to raise awareness about Byrna's personal security devices, including the Byrna SD. The partnership highlights Byrna's 'Live Safe' philosophy, emphasizing the importance of self-defense preparedness. The Byrna SD, which incapacitate attackers without causing permanent harm, is gaining popularity among various supporters, including celebrities and everyday civilians.
Byrna Technologies Inc. (NASDAQ: BYRN) will release its fiscal second quarter financial results for the period ending May 31, 2022, on July 7, 2022, prior to market opening. A conference call is scheduled for the same day at 9:00 am ET to discuss these results. Interested parties can listen via phone or register for a webcast. Following the call, the webcast will be available for 30 days on Byrna's website.
Byrna specializes in non-lethal personal security solutions, including the Byrna® HD device designed for various markets.
On June 17, 2022, Byrna Technologies reported a successful deployment of its Byrna SD less-lethal launchers by the Galveston Police during a high-risk vehicle stop. The incident involved a hit-and-run driver who caused serious injury to a bicyclist. After a brief chase, officers utilized the Byrna SD, resulting in the driver's surrender without further violence. This case highlights the effectiveness of Byrna's products in law enforcement scenarios, emphasizing their non-lethal capabilities to address potentially dangerous situations.
Byrna Technologies announced a marketing partnership with former UFC Champion Tito Ortiz on June 13, 2022. Ortiz will feature in an animated video campaign highlighting Byrna's non-lethal self-defense products. The video, launched in early April, has garnered over 100,000 views on YouTube. Ortiz emphasizes the importance of self-defense without lethal force, supporting the brand as an advocate for the Second Amendment. Since the campaign's initiation, Byrna has seen a remarkable 75% increase in daily sessions, attracting new consumers.
Byrna Technologies Inc. (NASDAQ: BYRN) reported preliminary revenues of $11.5 million for Q2 2022, totaling $19.5 million for the first half of FY 2022. The company reaffirms full-year revenue guidance of $55-$60 million and has experienced growth across all sales channels, notably with $5.4 million from Byrna.com. Q2 production reached 42,892 launchers, with 19,500 in inventory, supporting expectations for strong sales in the second half of 2022. The company highlights significant increases in e-commerce sales, with orders on Byrna.com up 79% compared to Q2 2021.
Byrna Technologies Inc. (NASDAQ: BYRN) has launched a new subscribe and save program on its website, offering customers a 10% discount on future orders of qualifying ammo and CO2. The program aims to ensure customers have consistent access to practice supplies. Additionally, Byrna has opened a Custom Shop in Melbourne, FL, allowing customers to order customized Byrnas directly from the factory, including installations of laser sights and improved grips. Custom wraps are available for $99.
Byrna Technologies has acquired assets from Fox Labs International for $2.17 million. Fox Labs, with over 30 years in the pepper spray market, primarily serves law enforcement. This acquisition allows Byrna to expand its product range into defensive sprays, leveraging Fox's established brand and customer base. Byrna aims to develop its own line of self-defense sprays under the ‘Byrna Bad Guy Repellent’ brand, targeting both law enforcement and civilian markets. The company hired industry veteran David Happe to lead the new division, enhancing growth opportunities.