Byrna Technologies Inc. (BYRN) develops, manufactures and sells less-lethal personal security solutions, including Byrna-branded launchers, projectiles and other personal defense tools. Company news centers on revenue results, channel performance and the expansion of direct-to-consumer, dealer, chain-store and brick-and-mortar retail distribution.
Updates also cover product innovation, research and development, marketing and customer-acquisition initiatives, investor presentations and leadership changes. The recurring themes connect Byrna's consumer personal-defense model with manufacturing execution, retail-channel strategy and governance transitions as the company scales its less-lethal security portfolio.
Byrna Technologies announced a marketing partnership with former UFC Champion Tito Ortiz on June 13, 2022. Ortiz will feature in an animated video campaign highlighting Byrna's non-lethal self-defense products. The video, launched in early April, has garnered over 100,000 views on YouTube. Ortiz emphasizes the importance of self-defense without lethal force, supporting the brand as an advocate for the Second Amendment. Since the campaign's initiation, Byrna has seen a remarkable 75% increase in daily sessions, attracting new consumers.
Byrna Technologies Inc. (NASDAQ: BYRN) reported preliminary revenues of $11.5 million for Q2 2022, totaling $19.5 million for the first half of FY 2022. The company reaffirms full-year revenue guidance of $55-$60 million and has experienced growth across all sales channels, notably with $5.4 million from Byrna.com. Q2 production reached 42,892 launchers, with 19,500 in inventory, supporting expectations for strong sales in the second half of 2022. The company highlights significant increases in e-commerce sales, with orders on Byrna.com up 79% compared to Q2 2021.
Byrna Technologies Inc. (NASDAQ: BYRN) has launched a new subscribe and save program on its website, offering customers a 10% discount on future orders of qualifying ammo and CO2. The program aims to ensure customers have consistent access to practice supplies. Additionally, Byrna has opened a Custom Shop in Melbourne, FL, allowing customers to order customized Byrnas directly from the factory, including installations of laser sights and improved grips. Custom wraps are available for $99.
Byrna Technologies has acquired assets from Fox Labs International for $2.17 million. Fox Labs, with over 30 years in the pepper spray market, primarily serves law enforcement. This acquisition allows Byrna to expand its product range into defensive sprays, leveraging Fox's established brand and customer base. Byrna aims to develop its own line of self-defense sprays under the ‘Byrna Bad Guy Repellent’ brand, targeting both law enforcement and civilian markets. The company hired industry veteran David Happe to lead the new division, enhancing growth opportunities.
Byrna Technologies Inc. (Nasdaq: BYRN) announced that the Harris County Sheriff's Department has selected the Byrna TCR as their preferred .68 caliber less-lethal platform after extensive evaluation. This choice positions Byrna favorably as Harris County is the fourth largest county in the U.S. with over 4.5 million residents. The TCR, designed for ease of use and rapid response, propels encapsulated projectiles at high speeds. Byrna has also secured contracts with other organizations for their less-lethal products, enhancing their credibility in the law enforcement market.
Byrna Technologies Inc. announced that the Harris County Sheriff's Department selected its TCR .68 caliber launchers for use in the Harris County Jail. This decision follows a rigorous evaluation of less-lethal weapons systems. The TCR is designed to propel chemical projectiles efficiently, allowing deputies to respond swiftly to non-lethal threats. Byrna's products have recently been adopted by several other law enforcement and security agencies, enhancing their non-lethal response capabilities. CEO Bryan Ganz expressed optimism about continued adoption across police departments nationwide.
Byrna Technologies Inc. (NASDAQ: BYRN) announced that Coastal Farm and Ranch has begun carrying its SD XL product line across 20 store locations in Oregon and Washington. The SD XL device, designed for self-defense and recreation, can shoot up to 30 rounds at 300 feet per second, effective up to 60 feet. This expansion demonstrates Byrna's growth strategy and partnership with Big Rock Sports and Maschmedt and Associates. Customers now have more access to Byrna's innovative non-lethal personal security solutions.
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Byrna Technologies has partnered with Sports Inc., the largest sporting goods buying group in the U.S., to provide its full range of products to over 500 independent retailers. This strategic collaboration was formalized in May 2022 after Byrna's successful product presentation at a vendor event, where it secured $32,000 in initial orders. This partnership enhances Byrna's market penetration in independent retail, with guaranteed payment terms, reducing credit risk. Byrna continues to leverage its sales team to offer training and demonstrations at retail locations nationwide.
Byrna Technologies Inc. (NASDAQ: BYRN) has selected Outdoor Investment Holdings (OIH) as its exclusive distribution partner for the South African consumer market. OIH will distribute Byrna's range of less-lethal launchers and ammunition through its subsidiaries, Formalito and Inyathi Sporting Supplies, which service over 1,000 retail locations. Under the agreement, OIH will purchase a minimum of 15,000 Byrna launchers in the first year, with an initial order of 6,000. This partnership aims to expand Byrna's presence in South Africa while providing consumers access to premium non-lethal self-defense products.