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Baozun Inc Stock Price, News & Analysis

BZUN Nasdaq

Welcome to our dedicated page for Baozun news (Ticker: BZUN), a resource for investors and traders seeking the latest updates and insights on Baozun stock.

Baozun Inc. (BZUN) provides end-to-end e-commerce solutions and brand management services for global businesses in China's dynamic digital market. This news hub delivers official updates and analysis-worthy developments for stakeholders tracking the company's performance and strategic direction.

Access timely reports on earnings announcements, operational expansions, technology innovations, and partnership developments. Our curated collection includes press releases detailing supply chain advancements, digital marketing initiatives, and omni-channel retail strategies that demonstrate Baozun's market leadership.

Key updates cover both business segments: E-Commerce Services (platform operations, logistics improvements) and Brand Management (market entry strategies, consumer engagement programs). Investors will find essential filings alongside analysis of initiatives impacting China's competitive digital commerce landscape.

Bookmark this page for streamlined access to verified information about Baozun's technological capabilities, client portfolio growth, and responses to evolving e-commerce regulations. Check back regularly for comprehensive coverage of developments affecting BZUN's position as a leader in integrated digital retail solutions.

News
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Baozun (BZUN) reported strong performance in 2024, achieving 7% year-over-year revenue growth and reaching operating profit breakeven. The company's e-commerce division (BEC) returned to growth after two years of contraction, expanding its brand partners to over 490 from 450 in 2023, with a 95% key account renewal rate.

Baozun Brand Management (BBM) delivered 16% revenue growth while reducing adjusted operating losses by 10%. The Gap store network in China expanded to 152 locations. The company's Net Promoter Score improved to 8.53 from 8.23, and they received recognition as a top service provider across multiple platforms including Alibaba and Tencent WeChat.

Baozun International (BZI) expanded its presence in Southeast Asia, introducing Hunter brand to Singapore and Malaysia. The company achieved notable environmental milestones, with ISO 14064 carbon verification for three warehouse facilities and PAS 2060 carbon-neutral status for two locations.

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Baozun (BZUN) reported strong Q4 2024 financial results, with total net revenues reaching RMB2,994.4 million (US$410.2 million), up 7.7% year-over-year. The company's transformation showed positive momentum with both BEC (Baozun e-Commerce) and BBM (Baozun Brand Management) segments achieving growth.

Key highlights include:

  • Income from operations improved to RMB73.2 million with 2.4% operating margin
  • E-Commerce revenue increased by 6% while Brand Management revenue grew 17% year-over-year
  • Non-GAAP income from operations rose 36.6% to RMB103.3 million
  • Brand partner count increased to approximately 490, up from 450 in 2023
  • BBM segment manages 156 offline stores for Gap and Hunter brands

The company maintained strong cash reserves of RMB2,915.9 million while focusing on financial discipline and technology innovation for sustainable growth.

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Baozun Inc. (Nasdaq: BZUN, HKEX: 9991), China's leading brand e-commerce solution provider and digital commerce enabler, has scheduled the release of its Q4 and fiscal year 2024 unaudited financial results for March 20, 2025, before U.S. markets open.

The company will host an earnings conference call at 7:30 a.m. Eastern Time (7:30 p.m. Beijing time) on the same day. The results will be prepared according to U.S. GAAP, and an additional announcement complying with Hong Kong Listing Rules will be issued by March 31, 2025, including a reconciliation between U.S. GAAP and International Financial Reporting Standards.

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Baozun reported Q3 2024 financial results with total net revenues of RMB2,057.0 million (US$293.1 million), representing a 12.8% increase year-over-year. E-Commerce revenue grew 13.9% while Brand Management revenue increased by 10.3%. The company reported a net loss of RMB88.1 million, an improvement from RMB126.4 million in the same period last year. Operating margin improved to negative 5.6% from negative 7.4%. Digital marketing and IT solutions showed strong growth of 40%. The company continued its share repurchase program, buying back US$9.9 million worth of ADSs year-to-date.

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Baozun (Nasdaq: BZUN and HKEX: 9991), a leading brand e-commerce solution provider in China, has announced it will release its unaudited financial results for the third quarter ended September 30, 2024 on Thursday, November 21, 2024, before U.S. markets open. The company will host a conference call at 6:30 a.m. Eastern Time (7:30 p.m. Beijing time) on the same day to discuss the earnings. A live webcast will be available on Baozun's Investor Relations website, with replay access through November 28, 2024.

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Baozun (Nasdaq: BZUN) announced its unaudited Q2 2024 financial results. Total net revenues grew by 3.1% year-over-year to RMB2,391.0 million (US$329.0 million). The company reported a net loss of RMB30.6 million (US$4.2 million), up from RMB20.0 million in the same quarter of 2023. Non-GAAP net loss improved to RMB3.9 million (US$0.5 million) from RMB4.4 million last year. E-Commerce revenue increased after ten quarters of contraction, aided by a 10.4% rise in service revenue. Integration of Location, a Douyin partner, bolstered the company's livestreaming capabilities. Brand Management's operating losses shrunk as store expansion accelerated. Notably, Baozun achieved a 3% annual revenue growth and significant improvement in non-GAAP operating profits. However, product sales revenue dropped by 4.4% to RMB579.2 million (US$79.7 million) for E-Commerce and by 9.8% to RMB292.3 million (US$40.2 million) for Brand Management. The company repurchased approximately 2.0 million ADSs worth US$4.9 million year-to-date.

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Baozun Inc. (Nasdaq: BZUN and HKEX: 9991), a leading brand e-commerce solution provider in China, has announced it will release its unaudited financial results for Q2 and H1 2024 on August 28, 2024, before U.S. markets open. The company will host a conference call to discuss earnings at 7:30 a.m. Eastern Time (7:30 p.m. Beijing time) on the same day.

Dial-in details for the earnings call are provided, including numbers for the United States, Hong Kong, Singapore, Mainland China, and international callers. A replay will be available until September 4, 2024. Additionally, a live webcast of the call will be accessible on Baozun's Investor Relations website.

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Baozun, a leading e-commerce solution provider in China, held its annual general meeting (AGM) on June 12, 2024, in Hong Kong. During the meeting, all proposed resolutions were passed. The AGM took place at 2:00 p.m. Hong Kong time, which is 2:00 a.m. New York time. Baozun trades on NASDAQ under the ticker BZUN and on HKEX under 9991. This event marks a significant step in the company's governance and decision-making process, as shareholder approval is important for strategic directions and operational adjustments.

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Baozun (Nasdaq: BZUN, HKEX: 9991) reported its Q1 2024 unaudited financial results. The company saw a 5% year-over-year revenue growth to RMB1.98 billion. Despite this, Baozun incurred a net loss attributable to shareholders of RMB66.6 million, an improvement from the RMB83.5 million loss in Q1 2023. E-Commerce segment turned positive in operating cash flow for the first time since 2019. However, operational losses increased to RMB54.8 million from RMB40.6 million a year ago. Brand Management's product sales surged 65.6% to RMB312.9 million. Baozun continues its strategic transformation, focusing on growth and financial stability.

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Baozun (Nasdaq: BZUN, HKEX: 9991), a key player in China's e-commerce solutions and digital commerce sector, will release its unaudited Q1 2024 financial results on May 28, 2024, before U.S. market open. The financial period ended on March 31, 2024. The company will host an earnings call at 7:30 a.m. Eastern Time (7:30 p.m. Beijing Time) on the same day. Dial-in details and replay access codes for various regions have been provided, alongside a webcast link available on Baozun's Investor Relations page.

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FAQ

What is the current stock price of Baozun (BZUN)?

The current stock price of Baozun (BZUN) is $2.89 as of December 1, 2025.

What is the market cap of Baozun (BZUN)?

The market cap of Baozun (BZUN) is approximately 165.5M.
Baozun Inc

Nasdaq:BZUN

BZUN Rankings

BZUN Stock Data

165.47M
53.42M
19.38%
1.45%
Internet Retail
Consumer Cyclical
Link
China
Shanghai