Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc. reported repurchasing 43,665 shares on September 28, 2026, for an aggregate price paid of USD 43,577.55; 43,758 shares on September 29 for USD 44,557.11; and 89,124 shares across September 30 and October 1 for USD 91,280.39. The purchases were made on Nasdaq Global Select Market, and the shares were held as treasury shares.
On September 30, Baozun transferred 180,000 treasury shares in respect of restricted share units under its 2022 Share Incentive Plan to a participant who was not a director. At October 1, 2026, the closing balance was 161,133,779 issued shares excluding treasury shares and 13,150,724 treasury shares, out of 174,284,503 total issued shares.
Baozun Inc. authorized management to establish and implement a share repurchase program under which it may repurchase up to US$10 million worth of its outstanding ADSs and/or Class A ordinary shares over the next 12 months starting September 24, 2026. Each ADS represents three Class A ordinary shares. Repurchases are subject to the scope and limit of the general repurchase mandate granted by shareholders on June 16, 2026 and, after that mandate expires, any renewed or refreshed mandate approved at a future general meeting. The program does not obligate Baozun to repurchase a particular amount and may be modified, suspended or discontinued at its discretion. Baozun plans to fund repurchases from existing cash, excluding proceeds from the global offering, and other funds legally available for that purpose.
Baozun Inc. (BZUN) reports that Chief Executive Officer and director Wenbin Qiu, through JESFUND (SINGAPORE) PTE. LTD., indirectly purchased a total of 13,900 American Depositary Shares in open-market transactions. On September 18, 2026, JESFUND bought 7,000 ADS at a weighted-average price of $2.88 (range $2.878–$2.890) per ADS, and on September 21, 2026 it bought 6,900 ADS at a weighted-average price of $2.85 (range $2.854–$2.850) per ADS. These holdings are reported as indirect ownership, and no Rule 10b5-1 trading plan is indicated.
Baozun Inc. (BZUN) director and Chief Executive Officer Qiu Wenbin reported open-market purchases of American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him. On September 16 and 17, 2026, JESFUND purchased a total of 14,400 ADS at prices around $2.74–$2.84 per ADS, reported as indirect ownership, and no Rule 10b5-1 trading plan is indicated.
Baozun Inc. (BZUN), a foreign private issuer, has furnished its Hong Kong stock exchange–required Interim Report for the first six months of the fiscal year ending December 31, 2026 as Exhibit 99.1 to this Form 6-K.
The company also includes a detailed safe harbor statement highlighting that statements about business trends, growth strategies, efficiencies, technology initiatives, and future outlook are forward-looking and subject to risks and uncertainties.
Baozun Inc. (BZUN) director and Chief Strategy Officer Wu Junhua purchased 13,900 American Depositary Shares on September 15, 2026 at an average price of $2.73 per ADS in an open-market or private transaction. Following this purchase, Wu directly owns 281,170 ADSs, representing all of his directly held American Depositary Shares reported in this filing.
Baozun Inc. (BZUN) reported that Chief Executive Officer and director Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., a company he wholly owns, purchased a total of 14,600 American Depositary Shares in open-market transactions on September 14 and 15, 2026 at weighted-average prices around $2.73 per ADS.
The September 14 purchase of 7,300 ADS used a weighted-average price with individual trades between $2.740 and $2.742, and the September 15 purchase of 7,300 ADS used a weighted-average price with trades between $2.723 and $2.740. No Rule 10b5-1 trading plan is reported.
Baozun Inc. (BZUN) reported that director and Chief Strategy Officer Wu Junhua13,500 American Depositary Shares$2.85 per share in an open-market or private transaction. Following this trade, Wu directly owns 267,270 American Depositary Shares
Baozun Inc. (symbol: BZUN) is the issuer of record for a Form 6-K filing submitted to the SEC.
Baozun Inc. (BZUN) reported equity compensation and vesting activity for director Yu Bin Helen. On August 28, 2026, she received a grant of 18,000 Restricted Stock Units (RSUs)16,809 RSUs5,603 American Depositary Shares (ADSs)17,269 ADSs