Welcome to our dedicated page for Baozun SEC filings (Ticker: BZUN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc. director Ye Changqing reported an exercise of equity awards. On June 30, 2026, Ye exercised 51,809 restricted stock units (RSUs), which were converted into 17,269 American Depositary Shares (ADSs), with each ADS representing three Class A ordinary shares.
Following this transaction, Ye directly holds 17,269 ADSs and 42,000 RSUs. In total, the footnotes indicate there were 93,809 RSUs before the exercise, of which 51,809 had fully vested and were converted into ADSs on the same date.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 29,000 American Depositary Shares of the company on June 24, 2026 at a price of $2.85 per ADS. Following this transaction, Wu directly owns 253,770 ADS, representing his entire reported direct holding in Baozun’s shares.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported an open-market purchase of 10,000 American Depositary Shares on 2026-06-22. The shares were bought at a weighted-average price of $2.810 per ADS, with individual trade prices ranging from $2.807 to $2.810.
The transaction was executed through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Qiu Wenbin, and is therefore reported as indirect ownership. Following this purchase, JESFUND (SINGAPORE) PTE. LTD. holds a total of 1,623,872 American Depositary Shares on behalf of the reporting person.
Baozun Inc. Chief Executive Officer Wenbin Qiu, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases totaling 20,000 American Depositary Shares over two days. On June 17, 2026, JESFUND bought 10,000 ADS at a weighted-average price of $2.83 per share, in multiple trades between $2.83 and $2.84. On June 18, 2026, it bought another 10,000 ADS at a weighted-average price of $2.77, in trades between $2.77 and $2.79. Following these transactions, JESFUND holds 1,613,872 ADS on behalf of the CEO.
Baozun Inc. director and Chief Strategy Officer Wu Junhua purchased 18,500 American Depositary Shares in an open-market transaction at a price of $2.84 per ADS on June 17, 2026. This is a direct ownership transaction, not through an intermediary entity.
Following this purchase, Wu directly owns a total of 224,770 American Depositary Shares, as noted in the filing footnote. The transaction represents a net increase in his holdings, with no sales, option exercises, or derivative positions reported in this filing.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported indirect open-market purchases of American Depositary Shares through an affiliated entity. On two consecutive days, an entity wholly owned by him, JESFUND (SINGAPORE) PTE. LTD., bought a total of 20,000 ADS at prices between $2.72 and $2.79 per share. Following these purchases, JESFUND holds 1,593,872 ADS on an indirect basis for the reporting person.
Baozun Inc. reported the poll results of its June 16, 2026 annual general meeting. Shareholders approved the 2025 audited financial statements, re-elected three independent directors, and re-appointed KPMG as auditor.
They granted the board a general mandate to issue or resell up to 20% of issued shares and a separate mandate to buy back up to 10%, plus an extension of the issue mandate by the amount bought back. Proposals to grant 1,678,320 restricted share units to CEO Vincent Wenbin Qiu and 1,110,447 restricted share units to Junhua Wu were not approved. Shareholders refreshed the 2022 share incentive plan limit to 10% of issued shares and the service provider sublimit to 3%.
Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of the company’s American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him. JESFUND bought 10,000 ADS on June 11 at about $2.67 per share and another 10,000 ADS on June 12 at about $2.72 per share, for a total of 20,000 ADS. Following these transactions, JESFUND holds 1,573,872 ADS on an indirect basis for the CEO.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On June 11, 2026, Wu bought 18,000 ADS at $2.69 per share. Following this transaction, Wu directly owns 206,270 ADS, as reflected in the Form 4 filing.
Baozun Inc. Chief Executive Officer Qiu Wenbin reported two open-market purchases of the company’s American Depositary Shares through an indirectly owned entity. On June 9, 2026, 10,000 ADS were bought at a weighted-average price of $2.72 per share. On June 10, 2026, a further 10,000 ADS were bought at a weighted-average price of $2.64 per share. After these transactions, JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by Qiu Wenbin, held 1,553,872 ADS in total. Each reported price represents a weighted average of multiple trades within a narrow range.