Baozun (BZUN) CEO adds 20,000 ADS through open-market purchases

Q: At what prices did the Baozun (BZUN) CEO buy the ADS shares?

The CEO’s entity purchased 10,000 ADS at a weighted-average price of $2.72 on June 9, 2026 and 10,000 ADS at $2.64 on June 10, 2026. Each figure reflects multiple trades within a narrow price range.

Q: Were the Baozun (BZUN) insider purchases direct or indirect holdings?

The reported purchases are indirect holdings . All bought American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company that is wholly owned by Baozun’s CEO, rather than being held in his name directly.

Filing Impact

(Neutral)

Filing Sentiment

(Positive)

Form Type

Rhea-AI Filing Summary

Baozun Inc. Chief Executive Officer Qiu Wenbin reported two open-market purchases of the company’s American Depositary Shares through an indirectly owned entity. On June 9, 2026, 10,000 ADS were bought at a weighted-average price of $2.72 per share. On June 10, 2026, a further 10,000 ADS were bought at a weighted-average price of $2.64 per share. After these transactions, JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by Qiu Wenbin, held 1,553,872 ADS in total. Each reported price represents a weighted average of multiple trades within a narrow range.

Insider Trade Summary

Net Buyer: 20,000 shares ($53,600)

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 20,000 shs ($54K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	10,000	$2.64	$26K
Purchase	American Depositary Shares	10,000	$2.72	$27K

Holdings After Transaction: American Depositary Shares — 1,553,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (1)

Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.72 to $2.73, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.64 to $2.65, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

ADS bought on June 9, 2026: 10,000 shares at $2.72 ADS bought on June 10, 2026: 10,000 shares at $2.64 Total ADS bought: 20,000 shares +2 more

5 metrics

ADS bought on June 9, 2026 10,000 shares at $2.72 Open-market purchase, weighted-average price

ADS bought on June 10, 2026 10,000 shares at $2.64 Open-market purchase, weighted-average price

Total ADS bought 20,000 shares Two open-market purchases in June 2026

Holdings after transactions 1,553,872 ADS Indirectly held by JESFUND after June 2026 trades

Number of buy transactions 2 transactions Both coded as open-market purchases (P)

Key Terms

American Depositary Shares, open-market purchase, weighted-average purchase price, indirectly owned entity

4 terms

American Depositary Shares financial

"reported two open-market purchases of the company’s American Depositary Shares through an indirectly owned entity"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"reported two open-market purchases of the company’s American Depositary Shares"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted-average purchase price financial

"Each reported price represents a weighted average of multiple trades within a narrow range"

indirectly owned entity financial

"through an indirectly owned entity"

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Form 4 Insider Transactions: What Each Field Means →

06/11/2026 - 06:15 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last)

(First)

(Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI

200346

(City)

(State)

(Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/09/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
American Depositary Shares	06/09/2026		P		10,000	A	$2.72⁽¹⁾	1,543,872⁽³⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	06/10/2026		P		10,000	A	$2.64⁽²⁾	1,553,872⁽³⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.72 to $2.73, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.64 to $2.65, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	06/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Baozun (BZUN) report in this Form 4?

Baozun reported that its CEO, Qiu Wenbin, indirectly bought a total of 20,000 American Depositary Shares in two open-market transactions. These purchases occurred on June 9 and 10, 2026 through a wholly owned Singapore entity.

At what prices did the Baozun (BZUN) CEO buy the ADS shares?

The CEO’s entity purchased 10,000 ADS at a weighted-average price of $2.72 on June 9, 2026 and 10,000 ADS at $2.64 on June 10, 2026. Each figure reflects multiple trades within a narrow price range.

How many Baozun (BZUN) ADS does the CEO indirectly own after these trades?

Following the reported purchases, the CEO’s wholly owned entity JESFUND (SINGAPORE) PTE. LTD. held 1,553,872 American Depositary Shares. This figure represents the total indirect holdings of that entity after the June 2026 transactions disclosed.

Were the Baozun (BZUN) insider purchases direct or indirect holdings?

The reported purchases are indirect holdings. All bought American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company that is wholly owned by Baozun’s CEO, rather than being held in his name directly.

What does weighted-average purchase price mean in the Baozun (BZUN) Form 4?

Weighted-average purchase price means each reported price reflects multiple trades executed at slightly different prices. For Baozun, the CEO’s entity bought shares within narrow ranges around $2.72 and $2.64, averaged for reporting purposes.