Baozun Schedules Annual General Meeting of Shareholders

Rhea-AI Summary

Baozun (NASDAQ:BZUN, HKEX:9991) scheduled its annual general meeting of shareholders for Tuesday, June 16, 2026, at 3:00 p.m. Hong Kong time (3:00 a.m. New York time) at 9F, The Rays, 71 Hung To Road, Kwun Tong, Kowloon, Hong Kong.

Holders of ordinary shares of par value US$0.0001 per share and holders of ADSs of record as of the close of business on May 15, 2026 are eligible, subject to giving voting instructions for ADSs to JPMorgan Chase Bank, N.A. AGM materials and proxy forms are available on Baozun's investor relations website.

News Market Reaction – BZUN

-8.89% 1.7x vol

6 alerts

-8.89% Session close to close

-3.0% Trough in 6 hr 20 min

$147.06M Market Cap

1.7x Rel. Volume

In the May 15 session, BZUN declined 8.89%, reflecting a notable negative market reaction. Argus tracked a trough of -3.0% from its starting point during tracking. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility. Trading volume was above average at 1.7x the daily average, suggesting increased trading activity.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved -8.9% in the session following this news. A negative reaction despite the routine na...

Analysis

The stock moved -8.9% in the session following this news. A negative reaction despite the routine nature of an AGM announcement would fit a backdrop where the stock already traded 44.67% under its 52-week high and below the 2.98 200-day MA. The news added structure around shareholder voting but no new financial data, so broader concerns tied to past losses or competitive pressures could have continued to dominate sentiment rather than the meeting logistics themselves.

Key Figures

AGM date: June 16, 2026 AGM time (HK): 3:00 p.m. AGM time (NY): 3:00 a.m. +3 more

6 metrics

AGM date June 16, 2026 Scheduled annual general meeting of shareholders

AGM time (HK) 3:00 p.m. Hong Kong time for AGM on June 16, 2026

AGM time (NY) 3:00 a.m. New York time for AGM on June 16, 2026

Ordinary share par value US$0.0001 per share Par value of ordinary and Class A ordinary shares

Record date (HK) May 15, 2026 Eligibility date for ordinary shareholders to attend and vote

Record date (NY) May 15, 2026 Eligibility date for ADS holders to give voting instructions

Historical Context

5 past events · Latest: May 08 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
May 08	Earnings date set	Neutral	-0.4%	Announced timing for Q1 2026 unaudited results and conference call.
Apr 23	Sustainability report	Positive	-4.8%	Released 2025 ESG report highlighting emissions cuts and technology initiatives.
Apr 23	Annual reports filed	Neutral	-4.8%	Filed 2025 Form 20-F and Hong Kong annual report with electronic delivery.
Apr 23	Chairman letter	Positive	-4.8%	Outlined 2025 performance and a 2026–2028 acceleration plan and targets.
Mar 25	Q4/FY2025 results	Positive	+16.4%	Reported Q4 and FY2025 revenue growth and stronger non-GAAP operating income.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent operational and ESG updates often saw muted or negative reactions, while detailed earnings results drew a stronger positive move.

Recent Company History

Over the last few months, Baozun has focused on disclosure and governance: setting an earnings release on May 20, 2026, issuing its 2025 sustainability report and chairman letter with revenue of RMB 9.9 billion and targeted RMB 550 million non-GAAP operating profit by 2028, and filing its 2025 Form 20-F. The latest AGM scheduling continues this pattern of corporate housekeeping and shareholder communication rather than introducing new financial information.

Key Terms

american depositary shares, par value, form of proxy

3 terms

american depositary shares financial

"the form of voting card for American Depositary Shares (the "ADSs")"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

par value financial

"ordinary shares, par value US$0.0001 per share (the "Ordinary Shares")"

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

form of proxy regulatory

"the circular of AGM, the notice of AGM, the form of proxy and the form of voting card"

A form of proxy is the official document shareholders use to give someone else instructions or authority to vote their shares at a company meeting when they cannot or choose not to attend. Like filling out a ballot and designating a trusted friend to cast it for you, it lets investors influence board elections, mergers, executive pay and other key decisions without being physically present, so timely review can affect control and value of your investment.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SHANGHAI, May 15, 2026 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announced today that it will hold its annual general meeting of shareholders ("AGM") on Tuesday, June 16, 2026, at 3:00 p.m., Hong Kong time (or 3:00 a.m. on Tuesday, June 16, 2026, New York time). The meeting will be held at 9F, The Rays, 71 Hung To Road, Kwun Tong, Kowloon, Hong Kong.

Copies of the notice of AGM, which sets forth the resolutions to be submitted to shareholder approval at the meeting, along with the circular of AGM, the notice of AGM, the form of proxy and the form of voting card for American Depositary Shares (the "ADSs") are available on the Company's investor relations website at http://ir.baozun.com.

Holders of record of the Company's ordinary shares, par value US$0.0001 per share (the "Ordinary Shares"), as of the close of business on Friday, May 15, 2026, Hong Kong time, will be eligible to attend and vote at the AGM. Holders of record of the Company's ADSs as of the close of business on Friday, May 15, 2026, New York time, who wish to exercise their voting rights for the underlying Class A ordinary shares, par value US$0.0001 per share, must give voting instructions to JPMorgan Chase Bank, N.A., the depositary of the ADSs.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

About Baozun Inc.

Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. Baozun Inc. comprises three major business lines – Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that "Technology Empowers the Future Success", Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.

For more information, please visit http://ir.baozun.com.

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com

View original content:https://www.prnewswire.com/news-releases/baozun-schedules-annual-general-meeting-of-shareholders-302773340.html

SOURCE Baozun Inc.

FAQ

When is the Baozun (BZUN) 2026 annual general meeting of shareholders?

The Baozun 2026 AGM will be held on Tuesday, June 16, 2026, at 3:00 p.m. Hong Kong time (3:00 a.m. New York time). According to Baozun, the meeting will take place in Hong Kong.

Where will Baozun (BZUN) hold its 2026 annual general meeting?

Baozun will hold its 2026 AGM at 9F, The Rays, 71 Hung To Road, Kwun Tong, Kowloon, Hong Kong. According to Baozun, shareholders of record can attend in person at this Hong Kong location.

Who is eligible to vote at the Baozun (BZUN) 2026 AGM?

Holders of Baozun ordinary shares of par value US$0.0001 per share of record on May 15, 2026, Hong Kong time, may vote. According to Baozun, ADS holders of record on that date may vote through the depositary.

How can Baozun (BZUN) ADS holders exercise voting rights at the 2026 AGM?

ADS holders must give voting instructions to JPMorgan Chase Bank, N.A., the ADS depositary, by the specified deadline. According to Baozun, this allows ADS investors to vote the underlying Class A ordinary shares at the AGM.

What is the record date for Baozun (BZUN) shareholders for the 2026 AGM?

The record date is the close of business on Friday, May 15, 2026. According to Baozun, ordinary share holders on that date, and ADS holders on the same date New York time, are entitled to vote.

Where can investors find Baozun (BZUN) AGM notice and proxy materials?

Baozun’s AGM notice, circular, proxy form, and ADS voting card are available on its investor relations website at http://ir.baozun.com. According to Baozun, these documents detail resolutions and voting procedures.