Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

Rhea-AI Summary

Baozun (Nasdaq: BZUN; HKEX: 9991) will release its unaudited financial results for the second quarter and six months ended June 30, 2026, on Thursday, August 27, 2026, before U.S. market open.

The company will host an earnings conference call at 7:30 a.m. Eastern Time (7:30 p.m. Beijing time) the same day, with global dial-in numbers and passcode 5702943. A live webcast and archived replay will be available via Baozun’s investor relations website, and a phone replay will be accessible until September 3, 2026 using replay access code 3425144.

Market Context

The tag-specific history recorded an average move of -0.18% across three earnings-date events. That ...

Analysis

The tag-specific history recorded an average move of -0.18% across three earnings-date events. That record adds context to this scheduling notice; recent Net Buying provides a separate signal, while low short positioning remains a risk consideration.

Key Figures

Reporting period: Q2 2026 Six-month reporting period: Six months ended June 30, 2026 Results release date: August 27, 2026 +1 more

4 metrics

Reporting period Q2 2026 Unaudited financial results

Six-month reporting period Six months ended June 30, 2026 Unaudited financial results

Results release date August 27, 2026 Before the open of U.S. markets

Conference call time 7:30 a.m. Eastern Time August 27, 2026

Previous Earnings date Reports

3 past events · Latest: May 08 (Neutral)

Same Type Pattern 3 events

Date	Event	Sentiment	24h Move	Catalyst
May 08	Earnings date notice	Neutral	-0.4%	Scheduled release of Q1 2026 unaudited financial results before market open.
Mar 11	Earnings date notice	Neutral	-0.8%	Scheduled release of fourth-quarter and fiscal-year 2025 results before markets opened.
Nov 11	Earnings date notice	Neutral	+0.6%	Scheduled release of third-quarter 2025 unaudited financial results before markets opened.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

The tag-specific history showed two negative and one positive reaction to prior earnings-date announcements, averaging -0.18%.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SHANGHAI, Aug. 13, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the second quarter and the six months ended June 30, 2026 on Thursday, August 27, 2026, before the open of U.S. markets.

The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Thursday, August 27, 2026 (7:30 p.m. Beijing time on the same day).

Dial-in details for the earnings conference call are as follows:

United States:						1-888-317-6003
Hong Kong:						800-963-976
Singapore:						65-3158-8715
Mainland China:						4001-206-115
International:						1-412-317-6061
Passcode:						5702943

A replay of the conference call may be accessible through September 3, 2026 by dialing the following numbers:

United States:	1-855-669-9658
International:	1-412-317-0088
Replay Access Code:	3425144

A live webcast of the conference call will be available on the Investor Relations section of Baozun's website at http://ir.baozun.com. An archived webcast will be available through the same link following the call.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

About Baozun Inc.

Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. Baozun Inc. comprises three major business lines – Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that "Technology Empowers the Future Success", Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.

For more information, please visit http://ir.baozun.com.

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com

 

View original content:https://www.prnewswire.com/news-releases/baozun-to-announce-second-quarter-2026-unaudited-financial-results-on-august-27-2026-302850613.html

SOURCE Baozun Inc.

FAQ

When will Baozun (BZUN) announce its Q2 2026 financial results?

Baozun will announce its unaudited Q2 2026 and first-half 2026 results on Thursday, August 27, 2026, before U.S. markets open. According to Baozun, the release will be followed by an earnings conference call and webcast the same day.

What time is Baozun’s Q2 2026 earnings conference call on August 27, 2026?

Baozun’s Q2 2026 earnings call is scheduled for 7:30 a.m. Eastern Time on August 27, 2026, which is 7:30 p.m. Beijing time. According to Baozun, the call will discuss the unaudited second-quarter and first-half 2026 results.

How can investors join the Baozun (BZUN) Q2 2026 earnings call by phone?

Investors can dial 1-888-317-6003 in the U.S., 800-963-976 in Hong Kong, 65-3158-8715 in Singapore, or 4001-206-115 in Mainland China. According to Baozun, the international number is 1-412-317-6061, using passcode 5702943.

Will there be a replay of Baozun’s Q2 2026 earnings conference call?

Yes. A replay will be accessible through September 3, 2026 by dialing 1-855-669-9658 in the U.S. or 1-412-317-0088 internationally. According to Baozun, investors must use replay access code 3425144 to listen.

Where can I listen to the Baozun (BZUN) Q2 2026 earnings webcast?

A live webcast of the Q2 2026 earnings call will be available on Baozun’s Investor Relations website at http://ir.baozun.com. According to Baozun, an archived webcast will also be accessible through the same link after the call.

What business does Baozun (BZUN) operate in as of 2026?

Baozun is a leading brand e-commerce solution provider, brand manager, and digital commerce enabler in China. According to Baozun, its three business lines—BEC, BBM, and BZI—focus on technology-driven, sustainable growth and supporting clients’ digital commerce development.