Baozun to Announce Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results on March 25, 2026

Rhea-AI Summary

Baozun (Nasdaq: BZUN) will release its unaudited fourth quarter and fiscal year 2025 results on March 25, 2026 before U.S. markets. The company will host an earnings conference call on March 25, 2026 at 7:30 a.m. ET (7:30 p.m. Beijing time).

Dial-in numbers, passcodes, replay access through April 1, 2026, and a live webcast at http://ir.baozun.com are provided. Baozun expects its Hong Kong annual results filing by March 31, 2026 and will include a U.S. GAAP to IFRS reconciliation as required.

News Market Reaction – BZUN

-0.81%

1 alert

-0.81% News Effect

On the day this news was published, BZUN declined 0.81%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Earnings release date: March 25, 2026 Fiscal year end: December 31, 2025 Conference call time: 7:30 a.m. ET +1 more

4 metrics

Earnings release date March 25, 2026 Unaudited Q4 and fiscal year 2025 results release before U.S. market open

Fiscal year end December 31, 2025 Period covered by the upcoming unaudited financial results

Conference call time 7:30 a.m. ET Earnings call time on March 25, 2026 (7:30 p.m. Beijing time)

Replay end date April 1, 2026 Date through which the earnings call replay may be accessed

Market Reality Check

Price: $3.14 Vol: Volume 207,550 vs 20-day ...

normal vol

$3.14 Last Close

Volume Volume 207,550 vs 20-day average 240,518 (relative volume 0.86) ahead of the earnings date announcement. normal

Technical Shares at $2.46, trading below the 200-day MA of $3.03, and about 49.59% under the 52-week high.

Peers on Argus

BZUN showed a 4.68% gain pre-announcement while peer momentum data flag 3 intern...

3 Up

BZUN showed a 4.68% gain pre-announcement while peer momentum data flag 3 internet retail names moving up, but sector scanner marks this as not a coordinated sector move.

Previous Earnings date Reports

1 past event · Latest: Nov 11 (Neutral)

Same Type Pattern 1 events

Date	Event	Sentiment	Move	Catalyst
Nov 11	Earnings date notice	Neutral	+0.6%	Set timing for Q3 2025 unaudited results and conference call logistics.

Pattern Detected

Prior earnings-date news on Nov 11, 2025 saw a modest 0.63% positive move, suggesting historically muted reactions to scheduling releases.

Recent Company History

This announcement sets the release of Baozun’s unaudited fourth quarter and fiscal year 2025 results for March 25, 2026, continuing its pattern of pre-announcing earnings dates. Previously, on Nov 11, 2025, Baozun issued a similar notice for third quarter 2025 results, which drew a modest 0.63% positive price reaction. When the actual Q3 2025 figures were released on Nov 25, 2025, the stock fell 5.82%, highlighting that result quality, not the scheduling notice itself, drove the stronger move.

Historical Comparison

+0.6% avg move · Past earnings-date notices for BZUN produced an average move of 0.63%, suggesting typically modest m...

earnings date

+0.6%

Average Historical Move earnings date

Past earnings-date notices for BZUN produced an average move of 0.63%, suggesting typically modest market reactions to scheduling news.

Baozun regularly pre-announces quarterly unaudited results and conference calls, maintaining a consistent disclosure pattern around earnings dates.

Market Pulse Summary

This announcement sets expectations for Baozun’s unaudited fourth quarter and fiscal year 2025 resul...

Analysis

This announcement sets expectations for Baozun’s unaudited fourth quarter and fiscal year 2025 results on March 25, 2026, including details for an earnings conference call and webcast. Historically, similar earnings-date notices, such as the one on Nov 11, 2025, produced only modest share-price moves around 0.63%, while the actual Q3 2025 release on Nov 25, 2025 drove a larger -5.82% reaction. Investors may focus on the forthcoming figures and any changes versus those prior trends.

Key Terms

unaudited financial results, u.s. gaap, international financial reporting standards, hong kong listing rules

4 terms

unaudited financial results financial

"it will release its unaudited financial results for the fourth quarter and fiscal year"

Unaudited financial results are company-reported numbers for revenue, profit and cash flow that have not been independently checked by external accountants; think of them as a self-prepared summary rather than a third-party-verified report. They matter to investors because they provide timely insight into a company's recent performance, but carry more uncertainty—like a draft you rely on for quick decisions until a certified review confirms the details.

u.s. gaap financial

"expected to be the same as the Results prepared in accordance with the U.S. GAAP"

U.S. GAAP is a set of rules and standards that companies in the United States follow to prepare their financial reports. It helps ensure that financial information is consistent and clear, so investors and others can compare and understand a company's financial health easily.

international financial reporting standards financial

"reconciliation of the Company's annual results from U.S. GAAP to International Financial Reporting Standards"

International Financial Reporting Standards are a common set of accounting rules used by companies in many countries to prepare and present their financial statements. They matter to investors because they make results easier to compare across borders — like using the same measuring tape — so investors can assess profitability, cash flow and risk more reliably and spot differences that come from business performance rather than differing accounting methods.

hong kong listing rules regulatory

"in accordance with the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited"

A set of official requirements and procedures companies must follow to list and trade shares on the Hong Kong stock exchange. Think of it as a rulebook and checklist that determines who can join the market, what financial and governance information they must disclose, and what ongoing duties they have; these rules matter to investors because they shape how much transparency, oversight and legal protection shareholders can expect, which affects risk and valuation.

AI-generated analysis. Not financial advice.

SHANGHAI, March 11, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2025 on Wednesday, March 25, 2026, before the open of U.S. markets.

The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Wednesday, March 25, 2026 (7:30 p.m. Beijing time on the same day).

Dial-in details for the earnings conference call are as follows:

United States:	1-888-317-6003
Hong Kong:	800-963-976
Singapore:	65-3158-8715
Mainland China:	4001-206-115
International:	1-412-317-6061
Passcode:	7324098

A replay of the conference call may be accessible through April 1, 2026 by dialing the following numbers:

United States:	1-855-669-9658
International:	1-412-317-0088
Replay Access Code:	5635844

A live webcast of the conference call will be available on the Investor Relations section of Baozun's website at http://ir.baozun.com. An archived webcast will be available through the same link following the call.

The Company will further issue an announcement of its annual results for the fiscal year ended December 31, 2025 in accordance with the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Hong Kong Listing Rules") on or before March 31, 2026, which are expected to be the same as the Results prepared in accordance with the U.S. GAAP and the applicable rules of the SEC, except for specific additional information required by the Hong Kong Listing Rules, together with a reconciliation of the Company's annual results from U.S. GAAP to International Financial Reporting Standards.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

About Baozun Inc.

Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than 490 brands from various industries and sectors around the world, including East and Southeast Asia, Europe and North America.

Baozun Inc. comprises three major business lines -- Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that "Technology Empowers the Future Success", Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.

For more information, please visit http://ir.baozun.com.

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com

View original content:https://www.prnewswire.com/news-releases/baozun-to-announce-fourth-quarter-and-fiscal-year-2025-unaudited-financial-results-on-march-25-2026-302710543.html

SOURCE Baozun Inc.

FAQ

When will Baozun (BZUN) release its Q4 and fiscal year 2025 results?

Baozun will release unaudited Q4 and fiscal year 2025 results on March 25, 2026 before U.S. markets. According to the company, the announcement precedes a same‑day conference call to discuss the results and provide investor details.

What is the Baozun (BZUN) earnings call time and webcast details for March 25, 2026?

The earnings call is scheduled for 7:30 a.m. ET on March 25, 2026, with a live webcast available on the investor site. According to the company, the webcast and an archived replay will be accessible at http://ir.baozun.com.

How can investors dial into the Baozun (BZUN) conference call and what are the passcodes?

Investors may use listed regional numbers (U.S., Hong Kong, Singapore, China, international) with Passcode 7324098 for the live call. According to the company, replay access uses code 5635844 through April 1, 2026.

Will Baozun (BZUN) file annual results in Hong Kong and will they match U.S. GAAP figures?

Baozun expects to file annual results under Hong Kong Listing Rules by March 31, 2026, expected to match U.S. GAAP results. According to the company, the filing will include a reconciliation from U.S. GAAP to IFRS as required.

How long will the Baozun (BZUN) earnings call replay be available and how can I access it?

The replay will be available through April 1, 2026 via listed U.S. and international numbers with Replay Access Code 5635844. According to the company, the replay complements the archived webcast on the investor relations website.