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Baozun (NASDAQ: BZUN) CEO-linked entity purchases 10,000 ADS in open market

Filing Impact
(Neutral)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported an open-market purchase of 10,000 American Depositary Shares on 2026-06-22. The shares were bought at a weighted-average price of $2.810 per ADS, with individual trade prices ranging from $2.807 to $2.810.

The transaction was executed through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Qiu Wenbin, and is therefore reported as indirect ownership. Following this purchase, JESFUND (SINGAPORE) PTE. LTD. holds a total of 1,623,872 American Depositary Shares on behalf of the reporting person.

Positive

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Negative

  • None.
Insider Qiu Wenbin
Role Chief Executive Officer
Bought 10,000 shs ($28K)
Type Security Shares Price Value
Purchase American Depositary Shares 10,000 $2.81 $28K
Holdings After Transaction: American Depositary Shares — 1,623,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
Footnotes (1)
  1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.807 to $2.810, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
ADS purchased 10,000 ADS Open-market purchase on 2026-06-22
Weighted-average purchase price $2.810 per ADS Multiple transactions within stated range
Price range of trades $2.807–$2.810 per ADS Range for individual purchase transactions
Indirect holdings after transaction 1,623,872 ADS Held by JESFUND (SINGAPORE) PTE. LTD.
Buy transactions in Form 4 1 transaction Net-buy activity reported
American Depositary Shares financial
"open-market purchase of 10,000 American Depositary Shares on 2026-06-22"
American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.
open-market purchase financial
"reported an open-market purchase of 10,000 American Depositary Shares"
An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.
indirect ownership financial
"and is therefore reported as indirect ownership"
weighted-average purchase price financial
"bought at a weighted-average purchase price of $2.810 per ADS"
Form 4 regulatory
"following the transaction(s) reported under this Form 4"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Qiu Wenbin
(Last)(First)(Middle)
NO. 1-9, LANE 510, WEST JIANGCHANG ROAD
(Street)
SHANGHAIF4200346
(City)(State)(Zip)
CHINA
(Country)		2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/22/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
American Depositary Shares06/22/2026P10,000A$2.81(1)1,623,872(2)IHeld by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.807 to $2.810, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
/s/ Vincent Wenbin Qiu06/24/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Baozun (BZUN) report for CEO Qiu Wenbin?

Baozun reported that an entity wholly owned by CEO Qiu Wenbin bought 10,000 American Depositary Shares in an open-market purchase, increasing its indirect holdings to 1,623,872 ADS following the transaction.

At what price were the 10,000 Baozun (BZUN) ADS purchased by the CEO-linked entity?

The 10,000 American Depositary Shares were acquired at a weighted-average price of $2.810 per ADS, with individual trades executed in a narrow price range between $2.807 and $2.810 during the transaction date.

How many Baozun (BZUN) ADS does the CEO-associated entity hold after this Form 4?

After the reported purchase, JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by CEO Qiu Wenbin, holds 1,623,872 American Depositary Shares, representing the total indirect position reported in this Form 4 filing.

Is the Baozun (BZUN) CEO’s recent ADS purchase a direct or indirect holding?

The purchase is reported as an indirect holding. The 10,000 American Depositary Shares were acquired and are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company that is wholly owned by the reporting person, Qiu Wenbin.

What does the Form 4 say about the price range for Baozun (BZUN) ADS trades?

The filing notes that the reported price is a weighted average. The 10,000 ADS were purchased in multiple transactions, with prices ranging from $2.807 to $2.810 per share, and detailed trade breakdowns are available upon request.