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Baozun (NASDAQ: BZUN) keeps July 2026 share capital and float stable

(Neutral)
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Baozun Inc. reports that its share capital structure remained unchanged for July 2026. Authorized capital stayed at 470,000,000 Class A WVR ordinary shares and 30,000,000 Class B WVR ordinary shares, each with par value USD 0.0001. The company confirms compliance with the 25% minimum public float requirement for its listed Class A shares.

Total issued Class A shares remained at 174,284,503, including 161,122,226 shares outstanding and 13,162,277 held as treasury shares, while issued Class B shares stayed at 13,300,738 with no treasury holdings. Baozun also reports 70,335 outstanding share options under its 2014 Share Incentive Plan and 4,467,357 Class A shares that may be issued through restricted share units under its 2022 Share Incentive Plan.

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Authorized Class A shares 470,000,000 shares Authorized WVR ordinary shares A at par value USD 0.0001
Authorized Class B shares 30,000,000 shares Authorized WVR ordinary shares B at par value USD 0.0001
Class A issued shares total 174,284,503 shares Total Class A issued shares as of end of July 2026
Class A treasury shares 13,162,277 shares Class A shares held as treasury as of end of July 2026
Class B issued shares 13,300,738 shares Total Class B issued shares with no treasury shares
2014 Plan options outstanding 70,335 options Share options outstanding under the 2014 Share Incentive Plan
2022 RSU shares available 4,467,357 shares Class A shares that may be issued under the 2022 Share Incentive Plan
Public float threshold 25% of issued shares Minimum public float for the listed Class A shares excluding treasury
treasury shares financial
"Number of issued shares (excluding treasury shares) | Number of treasury shares"
Treasury shares are a company’s own stock that it has repurchased and keeps on its books instead of canceling or leaving in the hands of outside investors. Think of them like coupons a business puts back in a drawer: they don’t vote or receive dividends while held, but they can be reissued later for employee pay or fundraising. For investors this matters because buybacks change the number of shares that count toward earnings and ownership, can boost per‑share metrics, and use corporate cash that might otherwise go to growth or dividends.
weighted voting rights financial
"A company controlled through weighted voting rights and incorporated in the Cayman Islands"
A system where some shares carry more voting power than others so certain owners can control corporate decisions with fewer shares. Think of it like tickets to a meeting where some tickets count for five votes and others for one: it lets founders or insiders steer strategy and board picks even if they don't own most of the stock. For investors this affects corporate governance, the protection of minority shareholders, and how much influence public holders have over major decisions.
public float regulatory
"Public float sufficiency confirmation (Note 4)"
Public float is the total number of a company's shares that are available for trading by the general public. It excludes shares held by company insiders or large stakeholders who are unlikely to sell them easily. This figure helps investors understand how much of the company's stock is actively available, which can influence its liquidity and how easily its price might change.
restricted share units financial
"Issue Class A ordinary shares to satisfy the restricted share units vested"
Restricted share units (RSUs) are a promise from a company to give an employee or service provider actual shares or cash equal to the shares after certain conditions are met, typically staying with the company for a set time or hitting performance targets. Think of them like a time-locked gift card that becomes usable only after you’ve earned it. For investors, RSUs matter because they align employee incentives with company performance and can increase the number of shares outstanding over time, diluting existing ownership and affecting earnings per share.
Share Incentive Plan financial
"2014 Share Incentive Plan - Share Options"
A share incentive plan is a company program that gives employees or directors the chance to receive or buy company shares, often after staying with the firm or meeting performance goals. It matters to investors because it’s like giving workers a slice of the company pie to boost performance and loyalty, but issuing those slices can reduce each existing owner’s portion and change metrics such as earnings per share and share count.

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FAQ

What did Baozun Inc. (BZUN) disclose about share capital changes in July 2026?

Baozun disclosed that there were no changes in its authorized, issued or treasury share counts during July 2026. Class A WVR ordinary shares stayed at 174,284,503 issued in total, with 161,122,226 outstanding and 13,162,277 held as treasury shares.

How is Baozun Inc. (BZUN)’s authorized share capital structured?

Baozun’s authorized capital consists of 470,000,000 Class A WVR ordinary shares and 30,000,000 Class B WVR ordinary shares, each with par value USD 0.0001. This equates to authorized share capital of USD 47,000 for Class A and USD 3,000 for Class B shares.

What are Baozun Inc. (BZUN)’s current issued and treasury shares for each class?

For Class A WVR shares, Baozun reports 161,122,226 issued shares excluding treasury, 13,162,277 treasury shares and 174,284,503 total issued. For Class B WVR shares, it reports 13,300,738 issued shares with no treasury shares outstanding.

Did Baozun Inc. (BZUN) meet Hong Kong public float requirements in July 2026?

Yes. Baozun confirms that its listed Class A WVR shares complied with the applicable 25% minimum public float requirement as of the end of July 2026. This confirmation is given pursuant to the relevant Main Board rules of The Stock Exchange of Hong Kong Limited.

What equity incentives and overhang did Baozun Inc. (BZUN) report?

Baozun reports 70,335 outstanding share options under its 2014 Share Incentive Plan and 4,467,357 Class A shares that may be issued under the 2022 Share Incentive Plan via restricted share units. No new shares were issued or treasury shares transferred during July 2026 under these programs.

Are Baozun Inc. (BZUN)’s Class B shares listed on the Hong Kong Stock Exchange?

Baozun’s Class B WVR ordinary shares, totaling 13,300,738 issued shares, are not listed on The Stock Exchange of Hong Kong Limited. Only the Class A WVR ordinary shares, with stock code 09991, are listed and subject to Hong Kong listing rules disclosures.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

 

For the month of August 2026

 

 

Commission File Number: 001-37385

 

Baozun Inc.

 

No. 1-9, Lane 510, West Jiangchang Road

Shanghai 200436

The People’s Republic of China

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F x Form 40-F ¨

 

 

 

 

 

 

EXPLANATORY NOTE

 

We submitted with The Stock Exchange of Hong Kong Limited a monthly return form dated August 5, 2026 in relation to the movements in our authorized share capital and issued shares in July 2026, attached as Exhibit 99.1 to this current report on Form 6-K.

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Baozun Inc.
     
  By: /s/ Vincent Wenbin Qiu
  Name: Vincent Wenbin Qiu
  Title: Chief Executive Officer

 

Date: August 5, 2026

  

 

 

 

Exhibit Index

 

Exhibit 99.1 — Monthly Return with The Stock Exchange of Hong Kong Limited – Monthly Return for Equity Issuer and Hong Kong Depositary Receipts listed under Chapter 19B of the Exchange Listing Rules on Movements in Securities

 

 

 

 

Safe Harbor Statement

 

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law. 

 

 

 

 

 

Exhibit 99.1

 

FF301

 

 

 

Monthly Return for Equity Issuer and Hong Kong Depositary Receipts listed under Chapter 19B of the Exchange Listing Rules on Movements in Securities

 

For the month ended: 31 July 2026   Status: New Submission

 

To : Hong Kong Exchanges and Clearing Limited

 

Name of Issuer: Baozun Inc. (A company controlled through weighted voting rights and incorporated in the Cayman Islands with limited liability)
   
Date Submitted: 05 August 2026  

  

I. Movements in Authorised / Registered Share Capital

 

1. Class of shares WVR ordinary shares Type of shares A Listed on the Exchange (Note 1) Yes  
Stock code (if listed) 09991 Description  
  Number of authorised/registered shares Par value Authorised/registered share capital
Balance at close of preceding month 470,000,000 USD 0.0001 USD 47,000
Increase / decrease (-)     USD  
Balance at close of the month 470,000,000 USD 0.0001 USD 47,000
                   

2. Class of shares WVR ordinary shares Type of shares B Listed on the Exchange (Note 1) No  
Stock code (if listed) 09991 Description  
  Number of authorised/registered shares Par value Authorised/registered share capital
Balance at close of preceding month 30,000,000 USD 0.0001 USD 3,000
Increase / decrease (-)     USD  
Balance at close of the month 30,000,000 USD 0.0001 USD 3,000
                   

  Total authorised/registered share capital at the end of the month: USD 50,000  

 

Page 1 of 10

 

 

FF301

 

II. Movements in Issued Shares and/or Treasury Shares and Public Float Sufficiency Confirmation

 

1. Class of shares WVR ordinary shares Type of shares A Listed on the Exchange (Note 1) Yes  
Stock code (if listed) 09991 Description  
  Number of issued shares
(excluding treasury shares)
Number of treasury shares Total number of issued shares
Balance at close of preceding month 161,122,226 13,162,277 174,284,503
Increase / decrease (-)  
Balance at close of the month 161,122,226 13,162,277 174,284,503
                   

Public float sufficiency confirmation (Note 4)

 

Pursuant to Main Board Rule 13.32D(1) or 19A.28D(1) / GEM Rule 17.37D(1) or 25.21D(1), we hereby confirm that, in relation to the class of shares as set out above, as at the close of the month:

x     the applicable public float requirement (see below) has been complied with

¨      the applicable public float requirement (see below) has not been complied with

The applicable minimum public float requirement for the class of shares as set out above pursuant to Main Board Rule 13.32B or 19A.28B / GEM Rule 17.37B or 25.21B (as the case may be) is:
Applicable public float threshold

Initial Prescribed Threshold - 25% of the total number of issued shares in the class to which the listed shares belong (excluding treasury shares)

Additional information

 
 

                   
2. Class of shares WVR ordinary shares Type of shares B Listed on the Exchange (Note 1) No  
Stock code (if listed) 09991 Description  
  Number of issued shares
(excluding treasury shares)
Number of treasury shares Total number of issued shares
Balance at close of preceding month 13,300,738 0 13,300,738
Increase / decrease (-)      
Balance at close of the month 13,300,738 0 13,300,738
                   

Page 2 of 10

 

 

FF301

 

III. Details of Movements in Issued Shares and/or Treasury Shares

 

(A). Share Options (under Share Option Schemes of the Issuer)

 

1. Class of shares WVR ordinary shares Type of shares A Listed on the Exchange (Note 1) Yes  
Stock code (if listed) 09991 Description    

Particulars of share option scheme

Number of share options outstanding at close of preceding month

Movement during the month

Number of share options outstanding at close of the month

Number of new shares issued during the month pursuant thereto (A1)

Number of treasury shares transferred out of treasury during the month pursuant thereto (A2)

Number of shares which may be issued or transferred out of treasury pursuant thereto as at close of the month

 

The total number of shares which may be issued or transferred out of treasury upon exercise of all share options to be granted under the scheme at close of the month

1). 2014 Share Incentive Plan - Share Options 70,335   70,335     70,335  
     
General Meeting approval date (if applicable) _________________
                                 

Increase in issued shares (excluding treasury shares):     WVR ordinary shares A (AA1)

 

Decrease in treasury shares:

   

 

WVR ordinary shares A (AA2)

       
Total funds raised during the month from exercise of options:        

 

Remarks:

 

No further options will be granted under the 2014 Share Incentive Plan and the 2015 Share Incentive Plan of the Company after November 1, 2022 (being the date on which the Company’s voluntary conversion of its secondary listing status to primary listing on The Stock Exchange of Hong Kong Limited (the “Primary Conversion”) became effective).

 

Page 3 of 10

 

  

FF301

 

(B).Warrants to Issue Shares of the Issuer Not applicable

 

Page 4 of 10

 

  

FF301

 

(C).Convertibles (i.e. Convertible into Shares of the Issuer) Not applicable

 

Page 5 of 10

 

 

FF301

 

(D). Any other Agreements or Arrangements to Issue Shares of the Issuer, including Options (other than Share Option Schemes)

 

1. Class of shares WVR ordinary shares Type of shares A Listed on the Exchange (Note 1) Yes  
Stock code (if listed) 09991 Description    

 

Description of other agreements or arrangements

General Meeting approval date (if applicable)

Number of new shares issued during the month pursuant thereto (D1)

Number of treasury shares transferred out of treasury during the month pursuant thereto (D2) Number of shares which may be issued or transferred out of treasury pursuant thereto as at close of the month
1).

Issue Class A ordinary shares to satisfy the restricted share units vested which were previously granted under the 2015 Share Incentive Plan adopted on May 5, 2015 and amended in July 2016

     
2). 2022 Share Incentive Plan - Restricted Share Units 21 October 2022   4,467,357
                       

Increase in issued shares (excluding treasury shares):   WVR ordinary shares A (DD1)
       
Decrease in treasury shares:   WVR ordinary shares A (DD2)

 

Remarks:

 

No further awards will be granted under the 2014 Share Incentive Plan and the 2015 Share Incentive Plan of the Company after November 1, 2022 (being the date on which the Company’s Primary Conversion became effective)

 

Page 6 of 10

 

  

FF301

  

(E).Other Movements in Issued Shares and/or Treasury Shares Not applicable

 

Total increase/ decrease (-) in issued shares (excluding treasury shares) during the month (i.e. Total of AA1 to EE1): WVR ordinary shares A
Total increase/ decrease (-) in treasury shares during the month (i.e. Total of AA2 to EE2): WVR ordinary shares A
     

 

Page 7 of 10

 

 

FF301

 

IV.Information about Hong Kong Depositary Receipt (HDR) Not applicable

 

Page 8 of 10

 

  

FF301

 

V. Confirmations

 

Pursuant to Main Board Rule 13.25C / GEM Rule 17.27C, we hereby confirm to the best knowledge, information and belief that, in relation to each of the securities issued, or the treasury shares sold or transferred by the issuer during the month as set out in Parts III and IV which has not been previously disclosed in a return published under Main Board Rule 13.25A / GEM Rule 17.27A, it has been duly authorised by the board of directors of the listed issuer and carried out in compliance with all applicable listing rules, laws and other regulatory requirements and, insofar as applicable:

 

(Note 5)

 

(i)all money due to the listed issuer in respect of the issue of securities, or sale or transfer of treasury shares has been received by it;
  
(ii)all pre-conditions for listing imposed by the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited under “Qualifications of listing” have been fulfilled;
  
(iii)all (if any) conditions contained in the formal letter granting listing of and permission to deal in the securities have been fulfilled;
  
(iv)all the securities of each class are in all respects identical (Note 6);
  
(v)all documents required by the Companies (Winding Up and Miscellaneous Provisions) Ordinance to be filed with the Registrar of Companies have been duly filed and that compliance has been made with all other legal requirements;
  
(vi)all the definitive documents of title have been delivered/are ready to be delivered/are being prepared and will be delivered in accordance with the terms of issue, sale or transfer;
  
(vii)completion has taken place of the purchase by the issuer of all property shown in the listing document to have been purchased or agreed to be purchased by it and the purchase consideration for all such property has been duly satisfied; and
  
(viii)the trust deed/deed poll relating to the debenture, loan stock, notes or bonds has been completed and executed, and particulars thereof, if so required by law, have been filed with the Registrar of Companies.

 

Submitted by: Vincent Wenbin Qiu  

 

Title: Chairman and Chief Executive Officer  

  (Director, Secretary or other Duly Authorised Officer)

 

Page 9 of 10

 

 

FF301

 

Notes

 

1.The Exchange refers to The Stock Exchange of Hong Kong Limited.
  
2.In the case of repurchase of shares (shares repurchased and cancelled) and redemption of shares (shares redeemed and cancelled), “date of event” should be construed as “cancellation date”.

 

In the case of repurchase of shares (shares held as treasury shares), “date of event” should be construed as “date on which shares were repurchased and held by the issuer in treasury”.

 

3.The information is required in the case of repurchase of shares (shares repurchased for cancellation but not yet cancelled) and redemption of shares (shares redeemed but not yet cancelled). Please state the number of shares repurchased or redeemed during the month or in preceding month(s) but pending cancellation as at close of the month as a negative number.

 

4.“Initial Prescribed Threshold”, “Alternative Threshold” and “market value” have the meanings ascribed thereto under Main Board Rule 13.32A or 19A.28A / GEM Rule 17.37A or 25.21A. See also Main Board Rule 13.32D(4) or 19A.28D(4) / GEM Rule 17.37D(4) or 25.21D(4) on the basis of the public float disclosure.

 

5.Items (i) to (viii) are suggested forms of confirmation. The listed issuer may amend the item(s) that is/are not applicable to meet individual cases. Where the issuer has already made the relevant confirmations in a return published under Main Board Rule 13.25A / GEM Rule 17.27A in relation to the securities issued, or the treasury shares sold or transferred, no further confirmation is required to be made in this return.

 

6.“Identical” means in this context:

 

·the securities are of the same nominal value with the same amount called up or paid up;

 

·they are entitled to dividend/interest at the same rate and for the same period, so that at the next ensuing distribution, the dividend/interest payable per unit will amount to exactly the same sum (gross and net); and

 

·they carry the same rights as to unrestricted transfer, attendance and voting at meetings and rank pari passu in all other respects.

 

Page 10 of 10

 

 

Filing Exhibits & Attachments

1 document