Baozun CEO buys 14,600 ADS around $2.73

Baozun’s CEO, through a wholly owned Singapore entity, reported open-market purchases totaling 14,600 ADS in mid-September 2026.

Rhea-AI Filing Summary

Baozun Inc. (BZUN) reported that Chief Executive Officer and director Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., a company he wholly owns, purchased a total of 14,600 American Depositary Shares in open-market transactions on September 14 and 15, 2026 at weighted-average prices around $2.73 per ADS.

The September 14 purchase of 7,300 ADS used a weighted-average price with individual trades between $2.740 and $2.742, and the September 15 purchase of 7,300 ADS used a weighted-average price with trades between $2.723 and $2.740. No Rule 10b5-1 trading plan is reported.

Insider Trade Summary

Net Buyer: 14,600 shares

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 14,600 shs ($40K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares F2, F3	7,300	$2.72	$20K
Purchase	American Depositary Shares F1, F3	7,300	$2.74	$20K

Holdings After Transaction: American Depositary Shares — 1,638,472 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (3)

1. F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.740 to $2.742, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. F2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.723 to $2.740, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
3. F3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Total ADS purchased: 14,600 American Depositary Shares ADS purchased on September 14, 2026: 7,300 American Depositary Shares ADS purchased on September 15, 2026: 7,300 American Depositary Shares +2 more

5 metrics

Total ADS purchased 14,600 American Depositary Shares Open-market purchases by CEO-linked entity on September 14–15, 2026

ADS purchased on September 14, 2026 7,300 American Depositary Shares Indirect purchase via JESFUND (SINGAPORE) PTE. LTD.

ADS purchased on September 15, 2026 7,300 American Depositary Shares Indirect purchase via JESFUND (SINGAPORE) PTE. LTD.

Price range on September 14, 2026 $2.740–$2.742 per ADS Weighted-average purchase price range for that day’s trades

Price range on September 15, 2026 $2.723–$2.740 per ADS Weighted-average purchase price range for that day’s trades

Key Terms

American Depositary Shares, weighted-average purchase price, indirect

3 terms

American Depositary Shares financial

"purchased a total of 14,600 American Depositary Shares in open-market"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased"

indirect financial

"The ADS involved are held indirectly through JESFUND (SINGAPORE) PTE. LTD."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Baozun Inc. (BZUN) report for its CEO?

Baozun reported that CEO and director Qiu Wenbin, via JESFUND (SINGAPORE) PTE. LTD., purchased a total of 14,600 American Depositary Shares in open-market transactions on September 14 and 15, 2026.

How many Baozun (BZUN) ADS did the CEO-linked entity buy on each date?

The CEO’s wholly owned entity bought 7,300 American Depositary Shares on September 14, 2026 and another 7,300 ADS on September 15, 2026, for a total of 14,600 ADS reported in these transactions.

What prices were paid for the Baozun (BZUN) ADS purchases?

Each day’s purchase was reported at a weighted-average purchase price. On September 14, 2026, trades ranged from $2.740 to $2.742 per ADS. On September 15, 2026, trades ranged from $2.723 to $2.740 per ADS.

Were Baozun (BZUN) CEO’s ADS purchases made under a Rule 10b5-1 plan?

No. The report indicates no Rule 10b5-1 trading plan for these transactions, meaning they were not affirmatively identified as made under a pre-arranged trading plan.

How are the Baozun (BZUN) ADS held that relate to these CEO transactions?

The ADS involved are held indirectly through JESFUND (SINGAPORE) PTE. LTD., which is described as a Singapore company wholly owned by the reporting person, Qiu Wenbin.

What does the footnote about JESFUND’s Baozun (BZUN) ADS holdings state?

A footnote states that the reported amount represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., the wholly owned company associated with the CEO, following the reported transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/16/2026 - 06:14 AM Accepted by SEC EDGAR 09/16/2026 - 06:14 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	09/14/2026		P		7,300	A	$2.74(1)	1,631,172(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	09/15/2026		P		7,300	A	$2.72(2)	1,638,472(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.740 to $2.742, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.723 to $2.740, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	09/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)