Baozun CEO Wenbin Qiu's firm buys 5,800 depositary shares

No Rule 10b5-1 plan is reported for the purchase.

Rhea-AI Filing Summary

Baozun Inc. (BZUN) Chief Executive Officer and director Wenbin Qiu reported that Jesfund (Singapore) Pte. Ltd., a Singapore company wholly owned by him, purchased 5,800 American Depositary Shares on October 14, 2026, at a weighted-average price of $3.44 per share. The shares were purchased in multiple transactions at prices from $3.44 to $3.46, inclusive. Jesfund held 1,684,372 American Depositary Shares following the transaction.

Insider Trade Summary

Net Buyer: 5,800 shares

Net Buy 1 txn

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 5,800 shs ($20K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares F1, F2	5,800	$3.44	$20K

Holdings After Transaction: American Depositary Shares — 1,684,372 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (2)

1. F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $3.44 to $3.46, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. F2. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

American Depositary Shares purchased: 5,800 shares Weighted-average purchase price: $3.44 per share Purchase price range: $3.44 to $3.46 per share +1 more

4 metrics

American Depositary Shares purchased 5,800 shares Purchased October 14, 2026

Weighted-average purchase price $3.44 per share Purchase on October 14, 2026

Purchase price range $3.44 to $3.46 per share Multiple transactions; range is inclusive

American Depositary Shares held after transaction 1,684,372 shares Held by Jesfund following the transaction

Key Terms

American Depositary Shares, weighted-average purchase price, non-derivative

3 terms

American Depositary Shares financial

"the 5,800 American Depositary Shares purchased"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

weighted-average purchase price financial

"Represents a weighted-average purchase price"

non-derivative technical

"the non-derivative purchase of American Depositary Shares"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many BZUN American Depositary Shares did Jesfund purchase?

Jesfund (Singapore) Pte. Ltd., wholly owned by Baozun Chief Executive Officer and director Wenbin Qiu, purchased 5,800 American Depositary Shares on October 14, 2026, at a weighted-average price of $3.44 per share. The shares were purchased in multiple transactions at prices from $3.44 to $3.46, inclusive; no Rule 10b5-1 plan is reported.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/16/2026 - 06:13 AM EDT Accepted by SEC EDGAR 10/16/2026 - 06:13 AM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	10/14/2026		P		5,800	A	$3.44(1)	1,684,372(2)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $3.44 to $3.46, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	10/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)