What Changed
Price Move History
- Daily moves over 5%
- 14 252 sessions, October 9, 2025 to October 9, 2026
- Largest daily move
- +22.6% close of August 27, 2026
- 1-year change
- -6.6% closing prices, October 9, 2025 to October 9, 2026
- 1-month change
- -6.2% closing prices, September 9, 2026 to October 9, 2026
Company Description
Salesforce, Inc. (NYSE: CRM) is a software company in the enterprise cloud computing and AI-powered customer relationship management (CRM) market. According to its public disclosures, Salesforce provides enterprise cloud computing solutions and customer relationship management technology that help organizations connect with their customers in new ways using artificial intelligence, data, and trust. The company describes itself as the #1 AI CRM, helping organizations of any size become Agentic Enterprises by integrating humans, AI agents, applications, and data on a unified, trusted platform.
Core business and platform
Salesforce states that its Customer 360 platform delivers a single source of truth by connecting customer data across systems, applications, and devices so companies can sell, service, market, and conduct commerce. The company offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, and Commerce Cloud as an e‑commerce engine. It also offers the Salesforce Platform, which allows enterprises to build applications, and additional solutions such as MuleSoft for data integration.
Across multiple press releases, Salesforce explains that it helps organizations become agentic enterprises by unifying data, AI, and workflows. Its Agentforce 360 Platform and Data 360, described as a hyperscale data engine, are used to integrate data from Salesforce applications and third‑party systems to create real‑time, connected views of customers, students, patients, or citizens, depending on the use case.
AI, agents, and the Agentic Enterprise
Salesforce emphasizes AI and autonomous agents as central to its strategy. The company describes Agentforce as an AI agent platform that powers a digital workforce of autonomous, intelligent agents. These agents can automate manual, tactical, and operational tasks, provide around‑the‑clock support, analyze large data sets, and generate recommendations in domains such as transportation safety, education support, and customer service.
Salesforce’s concept of the Agentic Enterprise focuses on using AI agents together with human workers to improve productivity and decision‑making. Examples in company communications include using Agentforce to support federal grant management, transportation safety analysis, student onboarding and support, and customer engagement in life sciences and retail.
Key cloud products and solutions
Based on the company’s own descriptions, Salesforce’s product portfolio includes:
- Customer 360 – a platform that connects customer data across systems, apps, and devices to support sales, service, marketing, and commerce.
- Service Cloud – tools for customer support and service operations.
- Marketing Cloud – capabilities for managing digital marketing campaigns.
- Commerce Cloud and Agentforce Commerce – e‑commerce engines and commerce capabilities that power digital storefronts and shopper agents.
- Salesforce Platform – a platform for enterprises to build applications.
- MuleSoft – data integration technology used to connect systems and facilitate data exchange.
- Data 360 – a hyperscale data engine used to unify and process large volumes of data for personalized experiences and analytics.
- Agentforce 360 – a platform for deploying AI agents across sales, service, marketing, commerce, and industry‑specific workflows.
Industry and sector reach
Salesforce operates in the software publishers industry within the information sector. The company’s own case studies and announcements show its technology being applied in areas such as life sciences, public sector, higher education, and retail commerce. For example, Salesforce highlights Agentforce Life Sciences for customer engagement in life sciences, Agentforce Public Sector for government processes such as complaint management and grantmaking, and Agentforce 360 deployments in higher education to support adult learners.
Salesforce also reports that Informatica from Salesforce provides AI‑powered enterprise cloud data management through the Intelligent Data Management Cloud (IDMC) platform, with capabilities spanning data cataloging, integration, governance, quality, privacy, metadata management, and master data management. Informatica’s offerings are described as enabling organizations to connect, manage, and unify AI‑ready data across the enterprise.
Acquisitions and capital structure developments
According to a Form 8‑K filed on November 18, 2025, Salesforce completed its acquisition of Informatica Inc. on that date. The same filing explains that Salesforce borrowed the full amounts available under a 364‑Day Credit Agreement and a Three‑Year Credit Agreement to fund the cash consideration for the transaction, repay existing indebtedness of Informatica and its subsidiaries, and pay related fees, costs, and expenses. A prior Form 8‑K dated June 20, 2025 describes these credit agreements as unsecured facilities providing up to $4 billion and $2 billion, respectively.
Salesforce’s filings also note a share repurchase program authorized by its board of directors. An 8‑K dated September 3, 2025 states that the program commenced in August 2022 and that the company announced an increase in the amount authorized for repurchases under the program.
Recent product and platform highlights
In its news releases, Salesforce has highlighted several notable initiatives:
- Slackbot as a personal agent for work – Salesforce announced the general availability of a reimagined Slackbot built directly into Slack as a personal agent for work. The company describes Slackbot as using the context in Slack conversations, files, channels, and user relationships to help users find answers, organize work, create content, schedule meetings, and trigger workflows, while respecting permissions and access controls.
- Agentforce Life Sciences – Salesforce reports that companies such as Novartis and AstraZeneca have selected Agentforce Life Sciences for customer engagement to unify interactions with healthcare professionals and other stakeholders using AI and data harmonization.
- Agentforce Public Sector – The U.S. Department of Transportation is described as using Salesforce and Agentforce to modernize complaint management, inspections, safety data sharing, and grantmaking on Salesforce Government Cloud, with AI agents assisting in tasks such as citizen support and incident analysis.
- Agentforce 360 in education – DeVry University is reported to be using Agentforce 360 and Data 360 to support adult learners with 24/7 AI‑powered assistance, streamlined enrollment, and personalized digital support.
- Cyber Week commerce data – Salesforce publishes Cyber Week shopping data based on aggregated activity across digital storefronts powered by Agentforce Commerce, highlighting the role of AI and agents in influencing sales and managing customer service interactions.
Dividends and capital returns
In a press release dated December 4, 2025, Salesforce announced that its board of directors declared a quarterly cash dividend per share, payable on a specified date to shareholders of record on a prior date. This reflects the company’s use of dividends in addition to share repurchases as part of its capital return approach.
Regulatory filings and financial reporting
Salesforce files periodic and current reports with the U.S. Securities and Exchange Commission. Its Form 8‑K filings indicate that the company announces quarterly financial results for fiscal quarters ended on dates such as July 31 and October 31, and uses 8‑Ks to disclose items such as credit agreements, acquisitions, board appointments, share repurchase authorizations, and investor presentations.
Stock listing and classification
According to a Form 8‑K filed on June 24, 2025, Salesforce’s common stock, with a stated par value per share, trades on the New York Stock Exchange under the ticker symbol CRM. The company is identified in that filing as Salesforce, Inc., and the security is registered pursuant to Section 12(b) of the Exchange Act.
FAQs about Salesforce, Inc. (CRM)
Stock Performance
Salesforce (CRM) closed at $229.13 on October 9, 2026. Over the past 12 months, the price has lost 6.6%.
CRM Metrics & Rankings
Price returns through October 9, 2026. Month-to-date and YTD include the first trading day. Ranking links may use different dates.
Latest News
Salesforce has 10 recent news articles. Of the recent coverage, 4 articles coincided with positive price movement and 6 with negative movement. Key topics include AI, partnership, acquisition, dividends, conferences. View all CRM news →
SEC Filings
Salesforce has filed 10 recent SEC filings, including 8 Form 4, 1 Form 144, 1 Form 8-K. The most recent filing was submitted on September 23, 2026. SEC filings provide transparency into a company's financial condition, material events, and regulatory compliance. View all CRM SEC filings →
Insider Radar
Insider selling at Salesforce over the past 90 days can reflect routine portfolio management, scheduled trading plans (Rule 10b5-1), tax planning, or compensation-related dispositions rather than a directional view on the stock.
Financial Highlights
Salesforce generated $41.5B in revenue in FY2026, retaining a 77.7% gross margin, operating income reached $8.3B (20.1% operating margin), and net income was $7.5B, reflecting a 18.0% net profit margin. Diluted earnings per share stood at $7.80. The company generated $15.0B in operating cash flow. The current ratio was 0.76, measuring current assets divided by current liabilities.
Upcoming Events
Fin acquisition closing
Informatica RSUs 25% vest
First RSU vesting
FIFA Women's World Cup 2027
Quarterly RSU vesting
25% RSU vesting (cliff)
Quarterly RSU vesting period
Salesforce has 7 upcoming scheduled events. The next event, "Fin acquisition closing", is scheduled for November 1, 2026 (in 22 days). 5 of the upcoming events are financial in nature, such as earnings calls or quarterly results. Investors can track these dates to stay informed about potential catalysts that may affect the CRM stock price.
Short Interest History
Short interest in Salesforce (CRM) currently stands at 32.3 million shares, up 10.7% from the previous reporting period, representing 4.1% of the float. Since October 2025, short interest has increased by 104.7%.
Days to Cover History
Days to cover for Salesforce (CRM) currently stands at 2.5 days, up 64.7% from the previous period. The ratio is the reported short interest divided by the average daily trading volume. Since October 2025, the figure has increased by 38.8%. Across the settlements charted above, it has ranged from 1.2 to 6.1 days.
CRM Company Profile & Sector Positioning
Salesforce (CRM) operates in the Software - Application industry within the broader Technology sector and is listed on the NYSE. Among dividend-paying stocks, CRM ranks #1,968 by dividend yield.
Investors comparing CRM often look at related companies in the same sector, including SAP SE (SAP), ServiceNow, Inc. (NOW), Shopify Inc. (SHOP), Intuit Inc (INTU), and Adobe Inc. (ADBE). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate CRM's relative position within its industry.