Baozun CEO buys 13,900 ADS in open market

Baozun’s CEO indirectly purchased 13,900 ADS in open-market buys through a wholly owned Singapore entity.

Rhea-AI Filing Summary

Baozun Inc. (BZUN) reports that Chief Executive Officer and director Wenbin Qiu, through JESFUND (SINGAPORE) PTE. LTD., indirectly purchased a total of 13,900 American Depositary Shares in open-market transactions. On September 18, 2026, JESFUND bought 7,000 ADS at a weighted-average price of $2.88 (range $2.878–$2.890) per ADS, and on September 21, 2026 it bought 6,900 ADS at a weighted-average price of $2.85 (range $2.854–$2.850) per ADS. These holdings are reported as indirect ownership, and no Rule 10b5-1 trading plan is indicated.

Insider Trade Summary

Net Buyer: 13,900 shares

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 13,900 shs ($40K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares F2, F3	6,900	$2.85	$20K
Purchase	American Depositary Shares F1, F3	7,000	$2.88	$20K

Holdings After Transaction: American Depositary Shares — 1,666,772 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (3)

1. F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.878 to $2.890, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. F2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.854 to $2.850, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
3. F3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Total ADS purchased: 13,900 ADS ADS purchased on September 18, 2026: 7,000 ADS at $2.88 ADS purchased on September 21, 2026: 6,900 ADS at $2.85 +1 more

4 metrics

Total ADS purchased 13,900 ADS Indirect open-market purchases by JESFUND associated with CEO Wenbin Qiu

ADS purchased on September 18, 2026 7,000 ADS at $2.88 Weighted-average price; trades between $2.878 and $2.890 per ADS

ADS purchased on September 21, 2026 6,900 ADS at $2.85 Weighted-average price; trades between $2.854 and $2.850 per ADS

Net buy direction 13,900 ADS net purchase All reported transactions are purchases; no sales

Key Terms

American Depositary Shares, weighted-average purchase price, indirect ownership

3 terms

American Depositary Shares financial

"Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased"

indirect ownership financial

"Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Baozun Inc. (BZUN) disclose for Wenbin Qiu?

Baozun disclosed that CEO and director Wenbin Qiu, through JESFUND (SINGAPORE) PTE. LTD., of Baozun Inc. in two open-market transactions on September 18 and 21, 2026.

How many Baozun (BZUN) ADS did the CEO buy and at what prices?

Through JESFUND, the CEO bought 7,000 ADS at a weighted-average of $2.88 (range $2.878–$2.890) on September 18, 2026 and 6,900 ADS at a weighted-average of $2.85 (range $2.854–$2.850) on September 21, 2026.

Are the Baozun (BZUN) insider purchases held directly by the CEO?

No. The 13,900 ADS are held indirectly through JESFUND (SINGAPORE) PTE. LTD., which the filing describes as a Singapore company wholly owned by Wenbin Qiu.

Were Wenbin Qiu’s Baozun (BZUN) ADS purchases under a Rule 10b5-1 plan?

The Form 4 indicates no Rule 10b5-1 trading plan; the document-level checkbox for such a plan is not marked, and the footnotes do not describe the trades as pursuant to a 10b5-1 arrangement.

What does the weighted-average price mean in the Baozun (BZUN) Form 4?

Each reported per-share figure is a weighted-average purchase price, covering multiple trades in a price range. For example, 7,000 ADS were bought between $2.878 and $2.890, averaged to $2.88 per ADS.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/22/2026 - 06:22 AM Accepted by SEC EDGAR 09/22/2026 - 06:21 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	09/18/2026		P		7,000	A	$2.88(1)	1,659,872(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	09/21/2026		P		6,900	A	$2.85(2)	1,666,772(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.878 to $2.890, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.854 to $2.850, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	09/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)