Baozun posts 2026 midyear Hong Kong report

Rhea-AI Filing Summary

Baozun Inc. (BZUN), a foreign private issuer, has furnished its Hong Kong stock exchange–required Interim Report for the first six months of the fiscal year ending December 31, 2026 as Exhibit 99.1 to this Form 6-K.

The company also includes a detailed safe harbor statement highlighting that statements about business trends, growth strategies, efficiencies, technology initiatives, and future outlook are forward-looking and subject to risks and uncertainties.

Key Terms

foreign private issuer, Form 6-K, Interim Report, safe harbor statement, +2 more

6 terms

foreign private issuer regulatory

"FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16"

A foreign private issuer is a company organized outside the United States that meets tests showing it is primarily foreign-controlled and therefore qualifies for a different set of U.S. reporting rules. For investors, that means the company files less frequent or differently formatted disclosures with U.S. regulators and may follow home-country accounting and governance practices, so buying its stock is like dining at a well-reviewed restaurant that follows its home kitchen’s rules instead of the local menu — you get access but should check what standards apply.

Form 6-K regulatory

"Current Report on Form 6-K"

A Form 6-K is a report that companies listed in certain countries file to provide important updates, such as financial results, corporate changes, or other significant information, to regulators and investors. It functions like an official company update or news release, helping investors stay informed about developments that could affect their investment decisions.

Interim Report financial

"prepare an interim report in respect of the first six months"

An interim report is a company's short financial update published between annual reports—usually quarterly or semiannual—showing recent revenue, profit or loss, cash flow and notable operational developments. Investors treat it like a progress report that reveals current trends, changing risks or momentum before the year-end numbers, so it can shift expectations and trading decisions based on more timely information.

safe harbor statement regulatory

"Safe Harbor Statement This announcement contains forward-looking statements"

A safe harbor statement is a disclaimer that companies include in their public disclosures to limit legal liability if future results differ from what was forecasted or expected. It acts like a protective shield, helping companies avoid lawsuits if their predictions don’t come true, and gives investors a clearer understanding that certain statements are forward-looking and involve risks.

forward-looking statements regulatory

"This announcement contains forward-looking statements"

Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

Hong Kong Listing Rules regulatory

"listed on the Hong Kong Stock Exchange under Chapter 19C of the Hong Kong Listing Rules"

A set of official requirements and procedures companies must follow to list and trade shares on the Hong Kong stock exchange. Think of it as a rulebook and checklist that determines who can join the market, what financial and governance information they must disclose, and what ongoing duties they have; these rules matter to investors because they shape how much transparency, oversight and legal protection shareholders can expect, which affects risk and valuation.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Baozun Inc. (BZUN) file in this Form 6-K?

Baozun Inc. furnished its Hong Kong Interim Report for the first six months of fiscal 2026 as Exhibit 99.1 to this Form 6-K, making that interim disclosure available to U.S. investors.

Why is Baozun Inc. (BZUN) required to prepare an interim report?

Baozun is listed on the Hong Kong Stock Exchange under Chapter 19C of the Hong Kong Listing Rules, which requires an interim report for the first six months of each fiscal year under Rule 13.48(1).

What period does Baozun’s 2026 Interim Report on Form 6-K cover?

The Interim Report furnished as Exhibit 99.1 covers the first six months of the fiscal year ending December 31, 2026, satisfying the Hong Kong interim reporting requirement.

Who signed Baozun Inc.’s September 2026 Form 6-K?

The Form 6-K was signed on behalf of Baozun Inc. by Catherine Yanjie Zhu, Chief Financial Officer, dated September 17, 2026.

What does Baozun Inc. say about forward-looking statements in this Form 6-K?

Baozun includes a safe harbor statement noting that forward-looking statements about business trends, growth strategies, technology initiatives, and outlook involve risks and uncertainties, and cautions investors not to place undue reliance on such statements.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/17/2026 - 06:27 AM Accepted by SEC EDGAR 09/17/2026 - 06:26 AM Learn about SEC filing dates

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of September 2026

Commission File Number: 001-37385

Baozun Inc.

No. 1-9, Lane 510, West Jiangchang Road

Shanghai 200436

The People’s Republic of China

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F ¨

EXPLANATORY NOTE

As an issuer listed on the Hong Kong Stock Exchange under Chapter 19C of the Hong Kong Listing Rules, we are required to prepare an interim report in respect of the first six months of each fiscal year (the “Interim Report”) pursuant to Rule 13.48(1) of the Hong Kong Listing Rules. We are furnishing our Interim Report in respect of the first six months of the fiscal year ending December 31, 2026 as Exhibit 99.1 of this Current Report on Form 6-K.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	Baozun Inc.
	By:	/s/ Catherine Yanjie Zhu
	Name:	Catherine Yanjie Zhu
	Title:	Chief Financial Officer

Date: September 17, 2026

Exhibit Index

Exhibit 99.1 — Hong Kong Interim Report for 2026

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “looking forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, business trends, growth strategies, operating efficiencies, margin expansion, store openings, brand performance, technology and automation initiatives, and outlook for future periods are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties and are based on current expectations, assumptions, estimates and projections about Baozun and the industries in which it operates. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to risks and uncertainties relating to macroeconomic and consumer spending conditions, Baozun’s ability to grow and manage its e-commerce and brand management businesses, demand for its brand partners’ and managed brands’ products, competition, its ability to improve operating efficiency and profitability, its ability to manage inventory and working capital, the pace and effectiveness of its technology and automation initiatives, store expansion and offline retail execution, relationships with brand partners and other third parties, as well as Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law. Investors are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date they are made.  

Exhibit 99.1

Filing Exhibits & Attachments

1 document

Press Releases

• EX-99.1 EXHIBIT 99.1 89.4 KB