Baozun director buys 13,900 ADS at $2.73

Baozun’s Chief Strategy Officer increased his direct holdings through a September 15, 2026 open-market ADS purchase.

Available on EDGAR 09/17/2026 - 06:09 AM EDT Accepted by SEC EDGAR 09/17/2026 - 06:09 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Baozun Inc. (BZUN) director and Chief Strategy Officer Wu Junhua purchased 13,900 American Depositary Shares on September 15, 2026 at an average price of $2.73 per ADS in an open-market or private transaction. Following this purchase, Wu directly owns 281,170 ADSs, representing all of his directly held American Depositary Shares reported in this filing.

Insider Trade Summary

Net Buyer: 13,900 shares

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 13,900 shs ($38K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares F1	13,900	$2.73	$38K

Holdings After Transaction: American Depositary Shares — 281,170 shares (Direct)

Footnotes (1)

1. F1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Shares purchased: 13,900 American Depositary Shares Purchase price per ADS: $2.73 per American Depositary Share Holdings after transaction: 281,170 American Depositary Shares

3 metrics

Shares purchased 13,900 American Depositary Shares Open-market or private transaction on September 15, 2026

Purchase price per ADS $2.73 per American Depositary Share Reported transaction price for the September 15, 2026 purchase

Holdings after transaction 281,170 American Depositary Shares Directly owned by Wu Junhua following the reported purchase

Key Terms

American Depositary Shares, open market or private transaction

2 terms

American Depositary Shares financial

"Represents all American Depositary Shares directly owned by the reporting person"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open market or private transaction financial

"Purchase in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Baozun Inc. (BZUN) disclose in this Form 4?

Baozun Inc. disclosed that director and Chief Strategy Officer Wu Junhua bought 13,900 American Depositary Shares on September 15, 2026 in an open-market or private transaction at an average price of $2.73 per ADS.

At what price did the Baozun (BZUN) insider purchase ADSs?

The insider purchase was made at an average price of $2.73 per American Depositary Share, according to the Form 4, described as a purchase in open market or private transaction.

How many Baozun (BZUN) ADSs does Wu Junhua own after this transaction?

After the purchase, Wu Junhua directly owns 281,170 American Depositary Shares. A footnote states this figure represents all ADSs directly owned by the reporting person following the reported transaction.

Was the Baozun (BZUN) insider trade made under a Rule 10b5-1 trading plan?

No. The Form 4 indicates the Rule 10b5-1 checkbox is not affirmed, and there is no footnote stating the transaction was made pursuant to a Rule 10b5-1 or other pre-arranged trading plan.

Is this Baozun (BZUN) Form 4 transaction a buy or a sell?

The Form 4 reports a buy transaction. It uses transaction code P, with an acquired/disposed code indicating acquired, and the normalized direction shows it as a purchase of 13,900 ADSs.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	09/15/2026		P		13,900	A	$2.73	281,170(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	09/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)