Baozun CEO buys 14,400 ADS around $2.80

Baozun’s CEO reported indirect open-market purchases totaling 14,400 ADS over two days in mid-September 2026.

Rhea-AI Filing Summary

Baozun Inc. (BZUN) director and Chief Executive Officer Qiu Wenbin reported open-market purchases of American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him. On September 16 and 17, 2026, JESFUND purchased a total of 14,400 ADS at prices around $2.74–$2.84 per ADS, reported as indirect ownership, and no Rule 10b5-1 trading plan is indicated.

Insider Trade Summary

Net Buyer: 14,400 shares

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 14,400 shs ($40K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares F2	7,100	$2.84	$20K
Purchase	American Depositary Shares F1, F2	7,300	$2.74	$20K

Holdings After Transaction: American Depositary Shares — 1,652,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (2)

1. F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.74 to $2.76, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. F2. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

ADS purchased on September 16, 2026: 7,300 American Depositary Shares Weighted-average purchase price on September 16, 2026: $2.74 per ADS ADS purchased on September 17, 2026: 7,100 American Depositary Shares +2 more

5 metrics

ADS purchased on September 16, 2026 7,300 American Depositary Shares Indirect open-market purchase by JESFUND (SINGAPORE) PTE. LTD.

Weighted-average purchase price on September 16, 2026 $2.74 per ADS Trades executed between $2.74 and $2.76 per American Depositary Share

ADS purchased on September 17, 2026 7,100 American Depositary Shares Indirect open-market purchase by JESFUND (SINGAPORE) PTE. LTD. at $2.84 per ADS

Total ADS purchased in reported transactions 14,400 American Depositary Shares Sum of two indirect open-market purchases on September 16 and 17, 2026

Price range for weighted-average purchase $2.74–$2.76 per ADS Range of prices for the September 16, 2026 purchases included in the weighted-average price

Key Terms

American Depositary Shares, weighted-average purchase price, indirect ownership

3 terms

American Depositary Shares financial

"security title listed as American Depositary Shares for each transaction"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased"

indirect ownership financial

"Reported as indirect ownership held by JESFUND (SINGAPORE) PTE. LTD."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Baozun Inc. (BZUN) report in this Form 4?

The filing reports that Chief Executive Officer and director Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., purchased a total of 14,400 American Depositary Shares of Baozun Inc. in open-market transactions on September 16 and 17, 2026.

How many Baozun (BZUN) ADS did the CEO buy on each transaction date?

On September 16, 2026, JESFUND purchased 7,300 ADS. On September 17, 2026, JESFUND purchased 7,100 ADS, for a combined total of 14,400 ADS reported as indirectly owned by Chief Executive Officer Qiu Wenbin.

At what prices were the Baozun (BZUN) ADS purchased in this Form 4?

The September 16, 2026 purchase of 7,300 ADS had a weighted-average purchase price of $2.74 per ADS, from trades between $2.74 and $2.76. The September 17, 2026 purchase of 7,100 ADS was at $2.84 per ADS.

Are the Baozun (BZUN) shares held directly or indirectly by the CEO?

The reported 14,400 ADS are held indirectly through JESFUND (SINGAPORE) PTE. LTD., which is described as a Singapore company wholly owned by Chief Executive Officer and director Qiu Wenbin.

Were the Baozun (BZUN) insider purchases made under a Rule 10b5-1 trading plan?

The Form 4 indicates no Rule 10b5-1 plan; the document-level checkbox for trades under a Rule 10b5-1 trading arrangement is reported as unchecked, and the footnotes describe the mechanics but do not reference any trading plan.

What does the weighted-average purchase price disclosure mean for Baozun (BZUN)?

For the 7,300 ADS bought on September 16, 2026, the filing states a weighted-average purchase price of $2.74, with multiple trades between $2.74 and $2.76. The insider offers to provide the exact number of ADS purchased at each price upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/18/2026 - 06:49 AM Accepted by SEC EDGAR 09/18/2026 - 06:48 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	09/16/2026		P		7,300	A	$2.74(1)	1,645,772(2)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	09/17/2026		P		7,100	A	$2.84	1,652,872(2)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.74 to $2.76, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	09/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)