Baozun CSO Wu Junhua buys 29,000 ADS

Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 29,000 American Depositary Shares of the company on June 24, 2026 at a price of $2.85 per ADS.

Rhea-AI Filing Summary

Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 29,000 American Depositary Shares of the company on June 24, 2026 at a price of $2.85 per ADS. Following this transaction, Wu directly owns 253,770 ADS, representing his entire reported direct holding in Baozun’s shares.

Insider Trade Summary

Net Buyer: 29,000 shares

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 29,000 shs ($83K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	29,000	$2.85	$83K

Holdings After Transaction: American Depositary Shares — 253,770 shares (Direct)

Footnotes (1)

1. F1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Insider purchase size: 29,000 ADS Purchase price: $2.85 per ADS Holdings after transaction: 253,770 ADS +1 more

4 metrics

Insider purchase size 29,000 ADS Open-market purchase on June 24, 2026

Purchase price $2.85 per ADS Open-market transaction price

Holdings after transaction 253,770 ADS Directly owned by Wu Junhua following transaction

Net buy shares 29,000 ADS Net buy direction per transaction summary

Key Terms

American Depositary Shares, open-market purchase, Form 4

3 terms

American Depositary Shares financial

"Represents all American Depositary Shares directly owned by the reporting person"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"transaction(s) reported under this Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Baozun Inc. (BZUN) report for Wu Junhua?

Baozun Inc. reported that director and Chief Strategy Officer Wu Junhua made an open-market purchase of 29,000 American Depositary Shares. The transaction was executed at a price of $2.85 per ADS and disclosed on a Form 4 insider filing.

At what price did Wu Junhua buy Baozun Inc. (BZUN) American Depositary Shares?

Wu Junhua bought 29,000 American Depositary Shares of Baozun Inc. at $2.85 per ADS. This price reflects the cost per share for the open-market transaction reported, providing investors with a clear reference for the insider’s recent purchase level.

How many Baozun Inc. (BZUN) shares does Wu Junhua own after the latest Form 4?

After the reported transaction, Wu Junhua directly owns 253,770 American Depositary Shares of Baozun Inc. A footnote states this represents all ADS directly owned by him following the reported open-market purchase transaction on June 24, 2026.

Was the Baozun Inc. (BZUN) insider transaction an open-market purchase or another type?

The Baozun Inc. insider transaction by Wu Junhua was an open-market purchase of American Depositary Shares. The Form 4 lists transaction code P, described as a purchase in an open market or private transaction, confirming it as a straightforward buy.

What does the Form 4 footnote say about Wu Junhua’s Baozun Inc. (BZUN) holdings?

The Form 4 footnote explains that the 253,770 American Depositary Shares represent all ADS directly owned by Wu Junhua after the reported transaction. This clarifies that the disclosed post-transaction figure covers his entire direct position in Baozun ADSs.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/26/2026 - 07:39 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/24/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	06/24/2026		P		29,000	A	$2.85	253,770(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	06/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)