Baozun CSO buys 18,500 ADS in open-market trade

Baozun Inc. director and Chief Strategy Officer Wu Junhua purchased 18,500 American Depositary Shares in an open-market transaction at a price of $2.84 per ADS on June 17, 2026.

Rhea-AI Filing Summary

Baozun Inc. director and Chief Strategy Officer Wu Junhua purchased 18,500 American Depositary Shares in an open-market transaction at a price of $2.84 per ADS on June 17, 2026. This is a direct ownership transaction, not through an intermediary entity.

Following this purchase, Wu directly owns a total of 224,770 American Depositary Shares, as noted in the filing footnote. The transaction represents a net increase in his holdings, with no sales, option exercises, or derivative positions reported in this filing.

Insider Trade Summary

Net Buyer: 18,500 shares

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 18,500 shs ($53K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	18,500	$2.84	$53K

Holdings After Transaction: American Depositary Shares — 224,770 shares (Direct)

Footnotes (1)

1. F1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Shares purchased: 18,500 ADS Purchase price: $2.84 per ADS Total holdings after transaction: 224,770 ADS +2 more

5 metrics

Shares purchased 18,500 ADS Open-market purchase on June 17, 2026

Purchase price $2.84 per ADS Transaction price for American Depositary Shares

Total holdings after transaction 224,770 ADS Directly owned by Wu Junhua following purchase

Net buy shares 18,500 ADS transactionSummary netBuySellShares marked as net-buy

Transaction code P Purchase in open market or private transaction

Key Terms

American Depositary Shares, open-market purchase, Form 4, transaction code P

4 terms

American Depositary Shares financial

"Security title is listed as American Depositary Shares for the transaction"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action is described as an open-market purchase of ADS"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"The transaction is reported as a Form 4 insider filing"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

transaction code P regulatory

"Transaction code is P, defined as Purchase in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Baozun (BZUN) report for Wu Junhua?

Baozun reported that director and Chief Strategy Officer Wu Junhua bought 18,500 American Depositary Shares in an open-market transaction. The shares were purchased at a price of $2.84 per ADS on June 17, 2026, increasing his directly held position.

How many Baozun (BZUN) shares does Wu Junhua own after this Form 4?

After the reported transaction, Wu Junhua directly owns 224,770 American Depositary Shares of Baozun. A footnote clarifies that this figure represents all ADSs directly owned by him following the June 17, 2026 open-market purchase disclosed in the Form 4 filing.

Was the Baozun (BZUN) insider transaction a buy or a sell?

The transaction was a buy. Wu Junhua executed an open-market purchase of 18,500 American Depositary Shares. The Form 4 classifies the code as “P” for purchase, with the transaction_direction field indicating a buy and no sales or disposals reported in this filing.

At what price did Wu Junhua buy Baozun (BZUN) American Depositary Shares?

Wu Junhua bought the American Depositary Shares at $2.84 per ADS. This price is reported as the transaction price per share for the 18,500 ADS acquired on June 17, 2026, in an open-market purchase categorized under transaction code “P” in the Form 4.

Does the Baozun (BZUN) Form 4 show any derivative or option activity for Wu Junhua?

No derivative or option activity is shown for this filing. The transaction involves only non-derivative American Depositary Shares, and the derivativeSummary section is empty, indicating no option exercises, conversions, or other derivative-related transactions were reported for this event.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 06/22/2026 - 06:27 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	06/17/2026		P		18,500	A	$2.84	224,770(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	06/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)