Baozun (NASDAQ: BZUN) strategy chief buys 18,000 ADS in market

Rhea-AI Filing Summary

Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On June 11, 2026, Wu bought 18,000 ADS at $2.69 per share. Following this transaction, Wu directly owns 206,270 ADS, as reflected in the Form 4 filing.

Insider Trade Summary

Net Buyer: 18,000 shares ($48,420)

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 18,000 shs ($48K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	18,000	$2.69	$48K

Holdings After Transaction: American Depositary Shares — 206,270 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares purchased: 18,000 ADS Purchase price: $2.69 per ADS Total holdings after trade: 206,270 ADS

3 metrics

Shares purchased 18,000 ADS Open-market buy on June 11, 2026

Purchase price $2.69 per ADS Open-market transaction

Total holdings after trade 206,270 ADS Direct ownership following transaction

Key Terms

American Depositary Shares, open-market purchase, Form 4, direct ownership

4 terms

American Depositary Shares financial

"Represents all American Depositary Shares directly owned by the reporting person"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action": "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"transaction(s) reported under this Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

direct ownership financial

"Represents all American Depositary Shares directly owned by the reporting person"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/11/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	06/11/2026		P		18,000	A	$2.69	206,270(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	06/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Baozun (BZUN) report for Wu Junhua?

Baozun reported that Chief Strategy Officer and director Wu Junhua bought 18,000 American Depositary Shares in an open-market transaction, increasing his direct holdings to 206,270 ADS according to the Form 4.

How many Baozun (BZUN) ADS did Wu Junhua buy and at what price?

Wu Junhua purchased 18,000 American Depositary Shares of Baozun at a price of $2.69 per ADS in an open-market transaction dated June 11, 2026, as disclosed in the Form 4.

What are Wu Junhua’s total Baozun (BZUN) holdings after this Form 4 transaction?

After buying 18,000 American Depositary Shares, Wu Junhua directly owns 206,270 Baozun ADS. The Form 4 footnote clarifies this figure represents all ADS directly owned following the reported transaction.

Was the Baozun (BZUN) Form 4 transaction a purchase or sale?

The Form 4 reports a purchase. Director and Chief Strategy Officer Wu Junhua executed an open-market buy transaction for 18,000 American Depositary Shares at $2.69 per ADS on June 11, 2026.

Does the Baozun (BZUN) Form 4 show direct or indirect ownership for Wu Junhua?

The Form 4 indicates direct ownership. The transaction is coded as direct, and a footnote explains the 206,270 American Depositary Shares represent all ADS directly owned by Wu Junhua after the purchase.