[6-K] Baozun Inc. Current Report (Foreign Issuer)
Rhea-AI Filing Summary
Baozun Inc. reported the poll results of its June 16, 2026 annual general meeting. Shareholders approved the 2025 audited financial statements, re-elected three independent directors, and re-appointed KPMG as auditor.
They granted the board a general mandate to issue or resell up to 20% of issued shares and a separate mandate to buy back up to 10%, plus an extension of the issue mandate by the amount bought back. Proposals to grant 1,678,320 restricted share units to CEO Vincent Wenbin Qiu and 1,110,447 restricted share units to Junhua Wu were not approved. Shareholders refreshed the 2022 share incentive plan limit to 10% of issued shares and the service provider sublimit to 3%.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of June 2026
Commission File Number: 001-37385
Baozun Inc.
No. 1-9, Lane 510, West Jiangchang Road
Shanghai 200436
The People’s Republic of China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F x Form 40-F ¨
EXPLANATORY NOTE
We made an announcement dated June 16, 2026 with The Stock Exchange of Hong Kong Limited in relation to the poll results of the annual general meeting of shareholders held on June 16, 2026. For details, please refer to exhibit 99.2 to this current report on Form 6-K.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| Baozun Inc. | ||
| By: | /s/ Vincent Wenbin Qiu | |
| Name: | Vincent Wenbin Qiu | |
| Title: | Chief Executive Officer | |
Date: June 16, 2026
Exhibit Index
| Exhibit 99.1 — Press Release |
| Exhibit 99.2 — Announcement – Poll Results of the Annual General Meeting of Shareholders |
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.
Exhibit 99.1
Baozun Announces Results of Annual General Meeting of Shareholders
SHANGHAI, June 17, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the results of its Annual General Meeting of Shareholders ("AGM"). For details, please refer to the poll results announcement of the Company dated June 16, 2026 published on the websites of the Hong Kong Stock Exchange and the Company. This announcement will also be furnished as an exhibit to a Form 6-K to be filed with the U.S. Securities and Exchange Commission.
Safe Harbor Statements
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.
About Baozun Inc.
Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. Baozun Inc. comprises three major business lines – Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that "Technology Empowers the Future Success", Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.
For more information, please visit http://ir.baozun.com.
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com
Exhibit 99.2
Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.
Under our weighted voting rights structure, our share capital comprises Class A ordinary shares and Class B ordinary shares. Each Class A ordinary share entitles the holder to exercise one vote, and each Class B ordinary share entitles the holder to exercise ten votes, respectively, on any resolution tabled at our general meetings, except as may otherwise be required by law or by the Rules Governing the Listing of Securities on the Stock Exchange of Hong Kong Limited or provided for in our memorandum and articles of association. Shareholders and prospective investors should be aware of the potential risks of investing in a company with a weighted voting rights structure. Our American depositary shares, each representing three of our Class A ordinary shares, are listed on the Nasdaq Global Select Market in the United States under the symbol BZUN.
Baozun Inc.
寶尊電商有限公司*
(A company controlled through weighted voting rights and incorporated in the Cayman Islands with limited liability)
(Stock Code: 9991)
POLL RESULTS OF THE ANNUAL GENERAL MEETING HELD ON JUNE 16, 2026
References are made to the circular (the “Circular”) of Baozun Inc. (the “Company”) incorporating, amongst others, the notice (the “Notice”) of the annual general meeting of the Company (the “AGM”) dated May 15, 2026. Unless otherwise defined herein, capitalized terms in this announcement shall have the same meanings as defined in the Circular.
The poll results in respect of the proposed resolutions as set out in the Notice are as follows:
|
Ordinary Resolutions |
Number of Votes Cast (approximate % of total number of votes cast) |
Total Number of Votes Cast |
Total Number
of | ||||
| For | Against | Abstain | |||||
| 1. | To receive, consider and adopt the audited consolidated financial statements for the year ended December 31, 2025 together with the report of the directors of the Company (the “Directors”) and the independent auditor’s report. | Class A ordinary shares (“Class A Shares”) |
53,267,001 (99.908058%) |
49,020 (0.091942%) |
289,763 (–%) |
53,316,021 | 53,316,021 |
|
Class B ordinary shares (“Class B Shares”) |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
186,274,381 (99.973691%) |
49,020 (0.026309%) |
289,763 (–%) |
186,323,401 | 66,616,759 | ||
| 1 |
|
Ordinary Resolutions |
Number of Votes Cast (approximate % of total number of votes cast) |
Total Number of Votes Cast |
Total Number of | ||||
| For | Against | Abstain | |||||
| 2. | (a) To re-elect the following retiring Directors: | ||||||
| (i) Mr. Yiu Pong Chan as an independent Director. | Class A Shares |
37,573,136 (70.167504%) |
15,974,637 (29.832496%) |
58,011 (–%) |
53,547,773 | 53,547,773 | |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
170,580,516 (91.437043%) |
15,974,637 (8.562957%) |
58,011 (–%) |
186,555,153 | 66,848,511 | ||
| (ii) Mr. Steve Hsien-Chieng Hsia as an independent Director. | Class A Shares |
33,227,387 (62.060493%) |
20,312,934 (37.939507%) |
65,463 (–%) |
53,540,321 | 53,540,321 | |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
166,234,767 (89.111131%) |
20,312,934 (10.888869%) |
65,463 (–%) |
186,547,701 | 66,841,059 | ||
| (iii) Mr. Benjamin Changqing Ye as an independent Director. | Class A Shares |
33,264,410 (62.125068%) |
20,279,853 (37.874932%) |
61,521 (–%) |
53,544,263 | 53,544,263 | |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
166,271,790 (89.129094%) |
20,279,853 (10.870906%) |
61,521 (–%) |
186,551,643 | 66,845,001 | ||
| (b) To authorize the board of Directors (the “Board”) to fix the Directors’ fees. | Class A Shares |
52,410,296 (97.889482%) |
1,129,977 (2.110518%) |
65,511 (–%) |
53,540,273 | 53,540,273 | |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
185,417,676 (99.394269%) |
1,129,977 (0.605731%) |
65,511 (–%) |
186,547,653 | 66,841,011 | ||
| 3. | To re-appoint KPMG as auditor of the Company and authorize the Board to fix its remuneration. | Class A Shares |
52,942,739 (98.890559%) |
593,958 (1.109441%) |
69,087 (–%) |
53,536,697 | 53,536,697 |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
185,950,119 (99.681599%) |
593,958 (0.318401%) |
69,087 (–%) |
186,544,077 | 66,837,435 | ||
| 2 |
|
Ordinary Resolutions |
Number of Votes Cast (approximate % of total number of votes cast) |
Total Number of Votes Cast |
Total Number of | ||||
| For | Against | Abstain | |||||
| 4. | To give a general mandate to the Directors to allot, issue and deal with additional Class A ordinary shares or American depositary shares of the Company (the “ADSs”) and/or resell treasury shares of the Company (if permitted under the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited) not exceeding 20% of the number of the issued shares of the Company (excluding treasury shares) (the “Issue and Resale Mandate”). | Class A Shares |
29,833,234 (55.762678%) |
23,667,127 (44.237322%) |
105,423 (–%) |
53,500,361 | 53,500,361 |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
162,840,614 (87.310378%) |
23,667,127 (12.689622%) |
105,423 (–%) |
186,507,741 | 66,801,099 | ||
| 5. | To give a general mandate to the Directors to buy back Class A ordinary shares or ADSs not exceeding 10% of the number of the issued shares of the Company (excluding treasury shares). | Class A Shares |
52,471,172 (98.056968%) |
1,039,734 (1.943032%) |
94,878 (–%) |
53,510,906 | 53,510,906 |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
185,478,552 (99.442557%) |
1,039,734 (0.557443%) |
94,878 (–%) |
186,518,286 | 66,811,644 | ||
| 6. | To extend the Issue and Resale Mandate by the number of Class A ordinary shares or ADSs bought back by the Company. | Class A Shares |
31,043,045 (57.972282%) |
22,505,037 (42.027718%) |
57,702 (–%) |
53,548,082 | 53,548,082 |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
164,050,425 (87.936544%) |
22,505,037 (12.063456%) |
57,702 (–%) |
186,555,462 | 66,848,820 | ||
| 7. | To approve the grant of 1,678,320 restricted share units to Mr. Vincent Wenbin Qiu pursuant to the 2022 Plan. | Class A Shares |
9,597,914 (35.433970%) |
17,488,845 (64.566030%) |
26,519,025 (–%) |
27,086,759 | 27,086,759 |
| Class B Shares |
0 (0.000000%) |
0 (0.000000%) |
133,007,380 (–%) |
0 | 0 | ||
| Total |
9,597,914 (35.433970%) |
17,488,845 (64.566030%) |
159,526,405 (–%) |
27,086,759 | 27,086,759 | ||
| 3 |
|
Ordinary Resolutions |
Number of Votes Cast (approximate % of total number of votes cast) |
Total Number of Votes Cast |
Total Number of | ||||
| For | Against | Abstain | |||||
| 8. | To approve the grant of 1,110,447 restricted share units to Mr. Junhua Wu pursuant to the 2022 Plan. | Class A Shares |
9,449,786 (34.886487%) |
17,637,453 (65.113513%) |
26,518,545 (–%) |
27,087,239 | 27,087,239 |
| Class B Shares |
0 (0.000000%) |
0 (0.000000%) |
133,007,380 (–%) |
0 | 0 | ||
| Total |
9,449,786 (34.886487%) |
17,637,453 (65.113513%) |
159,525,925 (–%) |
27,087,239 | 27,087,239 | ||
| 9. | To approve the refreshment of the existing scheme mandate limit of the 2022 Plan so that the aggregate number of Class A ordinary shares to be allotted and issued under the 2022 Plan shall not exceed 10% of the number of the issued shares of the Company (excluding treasury shares). | Class A Shares |
36,656,132 (68.498756%) |
16,857,441 (31.501244%) |
92,211 (–%) |
53,513,573 | 53,513,573 |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
169,663,512 (90.962173%) |
16,857,441 (9.037827%) |
92,211 (–%) |
186,520,953 | 66,814,311 | ||
| 10. | To approve the refreshment of the existing service provider sublimit under the 2022 Plan so that the aggregate number of Class A ordinary shares to be allotted and issued to service providers under the 2022 Plan shall not exceed 3% of the number of the issued shares of the Company (excluding treasury shares). | Class A Shares |
36,702,026 (68.585187%) |
16,811,025 (31.414813%) |
92,733 (–%) |
53,513,051 | 53,513,051 |
| Class B Shares |
133,007,380 (100.000000%) |
0 (0.000000%) |
0 (–%) |
133,007,380 | 13,300,738 | ||
| Total |
169,709,406 (90.987033%) |
16,811,025 (9.012967%) |
92,733 (–%) |
186,520,431 | 66,813,789 | ||
Notes:
| (a) | As a majority of the votes were cast in favour of each of the resolutions numbered 1 to 6 and 9 to 10, such resolutions were duly passed as ordinary resolutions. As less than 50% of the votes were cast in favour of the resolutions numbered 7 and 8, such resolutions were not passed as ordinary resolutions. |
| (b) | As at the Ordinary Shares Record Date (i.e. May 15, 2026), the total number of issued Shares was 187,585,241 Shares, comprising 174,284,503 Class A Shares (including 13,200,075 Class A shares represented by 4,400,025 ADSs held by the Company as treasury shares) and 13,300,738 Class B Shares. The Company confirmed that no voting rights of treasury shares have been exercised at the AGM. |
| (c) | Mr. Vincent Wenbin Qiu and his associates (as defined in the Listing Rules) and all core connected persons (as defined in the Listing Rules) of the Company, who held 34,288,593 Class A Shares and 13,300,738 Class B Shares of the Company as at the Ordinary Shares Record Date, were required to abstain and had abstained from voting on the resolution numbered 7 at the AGM. |
| 4 |
| (d) | Mr. Junhua Wu and his associates (as defined in the Listing Rules) and all core connected persons (as defined in the Listing Rules) of the Company, who held 34,288,593 Class A Shares and 13,300,738 Class B Shares of the Company as at the Ordinary Shares Record Date, were required to abstain and had abstained from voting on the resolution numbered 8 at the AGM. |
| (e) | Save as disclosed above, no other Shareholder was required to abstain from voting in respect of the resolutions at the AGM. None of the Shareholders have stated their intention in the Circular to vote against or to abstain from voting on any of the resolutions proposed at the AGM. There were no Shares entitling the holders to attend and abstain from voting in favour of any resolution at the AGM as set out in Rule 13.40 of the Listing Rules. |
| (f) | Accordingly, the total number of Shares entitling the holders to attend and vote for or against on the resolutions numbered 1 to 6 and 9 to 10 above at the AGM was 174,385,166 Shares, comprising 161,084,428 Class A Shares and 13,300,738 Class B Shares; and the total number of Shares entitling the holders to attend and vote for or against on the resolutions numbered 7 and 8 above at the AGM was 126,795,835 Class A Shares. |
| (g) | According to the Articles of Association, each Class A Share shall entitle its holder to one vote and each Class B Share shall entitle its holder to ten votes in respect of all the resolutions. |
| (h) | Computershare Hong Kong Investor Services Limited, the Company’s Hong Kong branch share registrar, was appointed as the scrutineer for the purpose of vote-taking at the AGM. |
| (i) | Directors, namely, Mr. Vincent Wenbin Qiu, Mr. Junhua Wu, Dr. Jun Wang and Ms. Bin Yu, and independent Directors, namely, Mr. Yiu Pong Chan, Mr. Steve Hsien-Chieng Hsia and Mr. Benjamin Changqing Ye attended the AGM. |
| By order of the Board | |
| Baozun Inc. | |
| Mr. Vincent Wenbin Qiu | |
| Chairman |
Hong Kong, June 16, 2026
As at the date of this announcement, the Board comprises Mr. Vincent Wenbin Qiu as the chairman, Mr. Junhua Wu, Dr. Jun Wang and Ms. Bin Yu as the Directors, and Mr. Yiu Pong Chan, Mr. Steve Hsien-Chieng Hsia and Mr. Benjamin Changqing Ye as the independent Directors.
* for identification purposes only
| 5 |