Baozun (BZUN) CEO adds 20,000 ADS via indirect open-market buys

Q: What insider transactions did Baozun (BZUN) report for CEO Qiu Wenbin?

Baozun reported that CEO Qiu Wenbin , through JESFUND (SINGAPORE) PTE. LTD., made two open-market purchases totaling 20,000 American Depositary Shares. These indirect acquisitions occurred on June 11 and June 12 at prices around $2.67 and $2.72 per ADS, respectively.

Q: How many Baozun (BZUN) ADS did the CEO-linked entity buy and at what prices?

JESFUND, a company wholly owned by CEO Qiu Wenbin , bought 10,000 ADS at about $2.67 on June 11 and another 10,000 ADS at about $2.72 on June 12. In total, 20,000 ADS were purchased in open-market transactions.

Q: Were Baozun (BZUN) CEO purchases made directly or through an entity?

The purchases were made indirectly through JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by CEO Qiu Wenbin . The Form 4 describes the ownership as indirect, with JESFUND holding all 1,573,872 ADS after the reported open-market transactions.

Q: How many open-market buy transactions did Baozun (BZUN) report in this Form 4?

The Form 4 shows two open-market purchase transactions in Baozun American Depositary Shares linked to CEO Qiu Wenbin through JESFUND. Each transaction involved 10,000 ADS, one on June 11 and the other on June 12, for a combined 20,000 ADS purchased.

Filing Impact

(Neutral)

Filing Sentiment

(Positive)

Form Type

Rhea-AI Filing Summary

Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of the company’s American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him. JESFUND bought 10,000 ADS on June 11 at about $2.67 per share and another 10,000 ADS on June 12 at about $2.72 per share, for a total of 20,000 ADS. Following these transactions, JESFUND holds 1,573,872 ADS on an indirect basis for the CEO.

Insider Trade Summary

Net Buyer: 20,000 shares ($53,900)

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 20,000 shs ($54K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	10,000	$2.72	$27K
Purchase	American Depositary Shares	10,000	$2.67	$27K

Holdings After Transaction: American Depositary Shares — 1,573,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (1)

Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.669 to $2.670, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

ADS bought June 11: 10,000 ADS at $2.67 ADS bought June 12: 10,000 ADS at $2.72 Total ADS bought: 20,000 ADS +3 more

6 metrics

ADS bought June 11 10,000 ADS at $2.67 Open-market purchase on June 11, 2026

ADS bought June 12 10,000 ADS at $2.72 Open-market purchase on June 12, 2026

Total ADS bought 20,000 ADS Sum of June 11 and June 12 open-market purchases

Indirect ADS holdings after trades 1,573,872 ADS ADS held by JESFUND following reported transactions

Weighted-average price range June 11 $2.669–$2.670 Footnote states multiple trades within this range

Weighted-average price June 12 $2.72 Reported per-share price for June 12 purchase

Key Terms

American Depositary Shares, open-market purchase, indirect ownership, weighted-average purchase price

4 terms

American Depositary Shares financial

"Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: "open-market purchase" for the ADS transactions"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

indirect ownership financial

"ownership_type: "indirect" and nature_of_ownership describing JESFUND holdings"

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased in multiple transactions"

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Form 4 Insider Transactions: What Each Field Means →

06/15/2026 - 06:21 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last)

(First)

(Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI

200346

(City)

(State)

(Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/11/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
American Depositary Shares	06/11/2026		P		10,000	A	$2.67⁽¹⁾	1,563,872⁽²⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	06/12/2026		P		10,000	A	$2.72	1,573,872⁽²⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.669 to $2.670, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	06/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Baozun (BZUN) report for CEO Qiu Wenbin?

Baozun reported that CEO Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made two open-market purchases totaling 20,000 American Depositary Shares. These indirect acquisitions occurred on June 11 and June 12 at prices around $2.67 and $2.72 per ADS, respectively.

How many Baozun (BZUN) ADS did the CEO-linked entity buy and at what prices?

JESFUND, a company wholly owned by CEO Qiu Wenbin, bought 10,000 ADS at about $2.67 on June 11 and another 10,000 ADS at about $2.72 on June 12. In total, 20,000 ADS were purchased in open-market transactions.

What is the CEO-associated indirect holding in Baozun (BZUN) after these trades?

After the reported purchases, JESFUND (SINGAPORE) PTE. LTD., wholly owned by CEO Qiu Wenbin, holds 1,573,872 American Depositary Shares. This figure represents all ADS held by JESFUND following the June 11 and June 12 open-market transactions disclosed in the Form 4 filing.

Were Baozun (BZUN) CEO purchases made directly or through an entity?

The purchases were made indirectly through JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by CEO Qiu Wenbin. The Form 4 describes the ownership as indirect, with JESFUND holding all 1,573,872 ADS after the reported open-market transactions.

How many open-market buy transactions did Baozun (BZUN) report in this Form 4?

The Form 4 shows two open-market purchase transactions in Baozun American Depositary Shares linked to CEO Qiu Wenbin through JESFUND. Each transaction involved 10,000 ADS, one on June 11 and the other on June 12, for a combined 20,000 ADS purchased.