Baozun CEO-linked entity buys 20K ADS

Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported indirect open-market purchases of American Depositary Shares through an affiliated entity.

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported indirect open-market purchases of American Depositary Shares through an affiliated entity. On two consecutive days, an entity wholly owned by him, JESFUND (SINGAPORE) PTE. LTD., bought a total of 20,000 ADS at prices between $2.72 and $2.79 per share. Following these purchases, JESFUND holds 1,593,872 ADS on an indirect basis for the reporting person.

Insider Trade Summary

Net Buyer: 20,000 shares

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 20,000 shs ($55K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	10,000	$2.72	$27K
Purchase	American Depositary Shares	10,000	$2.79	$28K

Holdings After Transaction: American Depositary Shares — 1,593,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (1)

1. F1. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

First purchase: 10,000 ADS at $2.79 Second purchase: 10,000 ADS at $2.72 Total shares bought: 20,000 ADS +2 more

5 metrics

First purchase 10,000 ADS at $2.79 Open-market buy on 2026-06-15

Second purchase 10,000 ADS at $2.72 Open-market buy on 2026-06-16

Total shares bought 20,000 ADS Net buy across two transactions

Holdings after trades 1,593,872 ADS Indirectly held by JESFUND after 2026-06-16

Net transaction direction 20,000 ADS net buy transactionSummary netBuySellShares

Key Terms

American Depositary Shares, open-market purchase, indirect ownership, Form 4

4 terms

American Depositary Shares financial

"The transactions involve American Depositary Shares representing Baozun equity."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"Each transaction is classified as an open-market purchase of ADS."

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

indirect ownership financial

"The filing reports indirect ownership through JESFUND (SINGAPORE) PTE. LTD."

Form 4 regulatory

"The transactions are disclosed in a Form 4 insider trading report."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Baozun (BZUN) disclose in this Form 4?

Baozun disclosed that an entity wholly owned by CEO and director Qiu Wenbin bought American Depositary Shares in the open market. The filing reports two purchases that increased the entity’s indirect holdings in Baozun ADS.

How many Baozun (BZUN) ADS were purchased in this insider filing?

The affiliated entity bought a total of 20,000 American Depositary Shares. The purchases occurred in two equal blocks of 10,000 ADS each, increasing the indirect position reported for Qiu Wenbin.

At what prices were Baozun (BZUN) shares bought in the reported trades?

The Form 4 shows open-market purchases at per-share prices of $2.79 and $2.72. Each price applied to a 10,000-ADS trade, reflecting two separate purchase dates for Baozun’s American Depositary Shares.

Who actually holds the Baozun (BZUN) shares from this Form 4?

The shares are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Qiu Wenbin. The holdings are therefore reported as indirect ownership attributable to the Baozun chief executive officer.

What is the total Baozun (BZUN) ADS position after these insider purchases?

After the reported transactions, JESFUND holds 1,593,872 Baozun American Depositary Shares. This figure represents all ADS owned by the entity following the two open-market purchases disclosed in the Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 06/17/2026 - 07:49 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	06/15/2026		P		10,000	A	$2.79	1,583,872(1)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	06/16/2026		P		10,000	A	$2.72	1,593,872(1)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	06/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)