Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc. (symbol: BZUN) is the issuer of record for a Form 4 filing submitted to the SEC.
Baozun Inc. (BZUN) reported the grant of restricted share unit awards under its 2022 share incentive plan on August 28, 2026 (Hong Kong time). The company granted a total of 852,000 RSUs, representing 0.4885% of its total issued shares excluding treasury shares on the grant date.
The awards cover 174,000 RSUs to Chief Executive Officer and director Vincent Wenbin Qiu, 18,000 RSUs to director Bin Yu, and 660,000 RSUs to five employees. The RSUs correspond to 852,000 Class A ordinary shares or 284,000 ADSs, are granted for no purchase price, and vest between 2027 and 2030 subject to individual performance reviews and Group performance milestones. As of the announcement date, 16,586,516 shares remained available for future grants under the 2022 Plan.
Baozun Inc. (BZUN) reported a clear return to profitability for the quarter and first half of 2026. For the quarter ended June 30, 2026, total net revenues were RMB2,743.0 million, up 7.5% year-over-year, with product sales up 3.2% and services revenue up 10.2%. Income from operations improved to RMB63.4 million (2.3% margin) from a loss of RMB9.4 million, while non-GAAP income from operations rose to RMB74.3 million (2.7% margin) from RMB6.1 million. Net income attributable to ordinary shareholders was RMB17.0 million, versus a loss of RMB34.0 million a year earlier; diluted non-GAAP net income per ADS was RMB0.42.
Segment-wise, E-Commerce revenue grew to RMB2,302.7 million with adjusted operating profit of RMB107.1 million, while Brand Management revenue increased to RMB485.6 million and its operating loss narrowed to RMB33.0 million. Blended gross margin for product sales expanded by 499 basis points, and inventory days improved to 112 from 134, reflecting tighter inventory control. For the six months, revenue grew 11.0% to RMB5,124.0 million and non-GAAP operating results swung from a loss to RMB82.4 million. Baozun also raised its 2028 non-GAAP operating income target to at least RMB700 million, citing efficiency gains, Brand Management scale-up, and deeper synergies.
Baozun Inc. reports that its board of directors will hold a meeting on August 27, 2026 (Hong Kong time) to consider and approve unaudited financial results for the second quarter and six months ended June 30, 2026, prepared under U.S. GAAP and applicable U.S. SEC rules.
If approved, these results will be released on August 27, 2026 before the opening of the U.S. market and after Hong Kong trading hours via the Hong Kong Stock Exchange website and the company’s website. An earnings conference call is scheduled for 7:30 p.m. on August 27, 2026 (Hong Kong time), with live dial-in access in several regions and a replay available through September 3, 2026. The company also reiterates its weighted voting rights structure and notes that its American depositary shares, each representing three Class A ordinary shares, trade on the Nasdaq Global Select Market under the symbol BZUN.
Baozun Inc. reports that its share capital structure remained unchanged for July 2026. Authorized capital stayed at 470,000,000 Class A WVR ordinary shares and 30,000,000 Class B WVR ordinary shares, each with par value USD 0.0001. The company confirms compliance with the 25% minimum public float requirement for its listed Class A shares.
Total issued Class A shares remained at 174,284,503, including 161,122,226 shares outstanding and 13,162,277 held as treasury shares, while issued Class B shares stayed at 13,300,738 with no treasury holdings. Baozun also reports 70,335 outstanding share options under its 2014 Share Incentive Plan and 4,467,357 Class A shares that may be issued through restricted share units under its 2022 Share Incentive Plan.
Baozun Inc. filed a Form 6-K to furnish its June 2026 monthly return submitted to The Stock Exchange of Hong Kong Limited. The filing details movements in its weighted voting rights (WVR) ordinary shares and confirms compliance with Hong Kong public float rules.
For Class A WVR shares, issued shares excluding treasury shares increased from 161,084,428 to 161,122,226, while treasury shares decreased from 13,200,075 to 13,162,277. The total Class A shares stayed at 174,284,503 as 37,798 treasury shares were used to satisfy vested restricted share units under share incentive plans.
Class B WVR shares showed no movement, remaining at 13,300,738 issued shares. Baozun confirms that public float requirements were met and that all share issues and treasury share transfers during the month were duly authorised and carried out in compliance with applicable listing rules and laws.
Baozun Inc. director Ye Changqing reported an exercise of equity awards. On June 30, 2026, Ye exercised 51,809 restricted stock units (RSUs), which were converted into 17,269 American Depositary Shares (ADSs), with each ADS representing three Class A ordinary shares.
Following this transaction, Ye directly holds 17,269 ADSs and 42,000 RSUs. In total, the footnotes indicate there were 93,809 RSUs before the exercise, of which 51,809 had fully vested and were converted into ADSs on the same date.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 29,000 American Depositary Shares of the company on June 24, 2026 at a price of $2.85 per ADS. Following this transaction, Wu directly owns 253,770 ADS, representing his entire reported direct holding in Baozun’s shares.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported an open-market purchase of 10,000 American Depositary Shares on 2026-06-22. The shares were bought at a weighted-average price of $2.810 per ADS, with individual trade prices ranging from $2.807 to $2.810.
The transaction was executed through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Qiu Wenbin, and is therefore reported as indirect ownership. Following this purchase, JESFUND (SINGAPORE) PTE. LTD. holds a total of 1,623,872 American Depositary Shares on behalf of the reporting person.
Baozun Inc. Chief Executive Officer Wenbin Qiu, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases totaling 20,000 American Depositary Shares over two days. On June 17, 2026, JESFUND bought 10,000 ADS at a weighted-average price of $2.83 per share, in multiple trades between $2.83 and $2.84. On June 18, 2026, it bought another 10,000 ADS at a weighted-average price of $2.77, in trades between $2.77 and $2.79. Following these transactions, JESFUND holds 1,613,872 ADS on behalf of the CEO.