Welcome to our dedicated page for Baozun SEC filings (Ticker: BZUN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of the company’s American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him. JESFUND bought 10,000 ADS on June 11 at about $2.67 per share and another 10,000 ADS on June 12 at about $2.72 per share, for a total of 20,000 ADS. Following these transactions, JESFUND holds 1,573,872 ADS on an indirect basis for the CEO.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On June 11, 2026, Wu bought 18,000 ADS at $2.69 per share. Following this transaction, Wu directly owns 206,270 ADS, as reflected in the Form 4 filing.
Baozun Inc. Chief Executive Officer Qiu Wenbin reported two open-market purchases of the company’s American Depositary Shares through an indirectly owned entity. On June 9, 2026, 10,000 ADS were bought at a weighted-average price of $2.72 per share. On June 10, 2026, a further 10,000 ADS were bought at a weighted-average price of $2.64 per share. After these transactions, JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by Qiu Wenbin, held 1,553,872 ADS in total. Each reported price represents a weighted average of multiple trades within a narrow range.
Baozun Inc. Chief Executive Officer Qiu Wenbin, through JESFUND (Singapore) Pte. Ltd., reported open-market purchases of a total of 20,000 American Depositary Shares. The ADS were bought in two transactions at weighted-average prices of $2.65 and $2.77 per ADS, within disclosed intraday price ranges.
After these purchases, JESFUND, which is wholly owned by Qiu Wenbin, held 1,533,872 ADS indirectly for him. The added shares represent a small portion of his reported indirect holdings and indicate additional personal capital committed to Baozun at recent market prices.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., reported open-market purchases of American Depositary Shares. JESFUND bought a total of 20,000 ADS across two days at prices around $2.63–$2.67 per ADS. Following these transactions, JESFUND holds 1,513,872 Baozun ADS on an indirect basis for Qiu Wenbin.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On June 1, 2026, Wu bought 20,000 American Depositary Shares at $2.70 per share.
Following this transaction, Wu directly owns 188,270 American Depositary Shares, which the disclosure states represents all American Depositary Shares directly owned after the reported trade.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported open-market purchases of American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him.
On June 1, 2026, JESFUND bought 10,000 ADS at a weighted-average price of $2.73 per ADS, in multiple trades within a $2.73–$2.74 range. On June 2, 2026, JESFUND bought another 10,000 ADS at a weighted-average price of $2.69, in trades within a $2.69–$2.71 range.
Following these transactions, JESFUND holds 1,493,872 American Depositary Shares of Baozun Inc., all indirectly owned by Qiu Wenbin.
Baozun Inc. filed a Form 6-K providing its Hong Kong monthly return for May 2026. The filing shows no changes in authorised share capital or issued shares for either Class A or Class B WVR ordinary shares during the month.
Authorised share capital remained at 470,000,000 Class A WVR ordinary shares and 30,000,000 Class B WVR ordinary shares, each with a par value of USD 0.0001. Issued Class A WVR ordinary shares totaled 174,284,503, including 13,200,075 treasury shares, and issued Class B WVR ordinary shares totaled 13,300,738. The company confirms that the public float requirement of at least 25% of issued Class A WVR ordinary shares (excluding treasury shares) was met as at month-end.
The filing also notes 70,335 share options outstanding under the 2014 Share Incentive Plan and that up to 4,518,657 Class A ordinary shares may be issued or transferred under the 2022 Share Incentive Plan’s restricted share units. No new shares or treasury share transfers were recorded under these arrangements in May 2026.
Baozun Inc. director and Chief Strategy Officer Junhua Wu reported an open-market purchase of 19,500 American Depositary Shares at $2.56 per share on May 28, 2026. Following this transaction, Wu directly owns 168,270 American Depositary Shares, as reflected in the filing’s footnote.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him, executed open-market purchases of American Depositary Shares. JESFUND bought 10,000 ADS at $2.57 per share on May 29, 2026 and 10,000 ADS at $2.56 per share on May 28, 2026, for a total of 20,000 ADS. Following these transactions, JESFUND holds 1,473,872 ADS indirectly attributable to Qiu Wenbin.