Welcome to our dedicated page for Baozun SEC filings (Ticker: BZUN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Baozun Inc. (BZUN) is a foreign private issuer that reports to the U.S. Securities and Exchange Commission primarily through annual reports on Form 20-F and current reports on Form 6-K. As a company also listed on The Stock Exchange of Hong Kong, Baozun uses its SEC filings to furnish key documents such as press releases on financial results, interim and annual reports prepared for Hong Kong, monthly returns on share capital movements and other corporate announcements.
For investors analyzing Baozun’s brand e-commerce and digital commerce business, these filings provide segment information for its E-Commerce and Brand Management operations, including adjusted operating profits or losses, and revenue breakdowns by product sales and services. The company’s 6-K submissions often attach detailed earnings releases that discuss categories like appliances, beauty and cosmetics, home and furnishing, health and nutrition, apparel and accessories, luxury and sportswear, as well as services such as online store operations, warehousing and fulfillment, and digital marketing and IT solutions.
This page centralizes Baozun’s SEC disclosures, including Form 20-F annual reports, interim results announcements, Hong Kong interim reports furnished on Form 6-K, and other current reports such as notices of board meetings, director changes, grants of restricted share unit awards and monthly returns on share capital. Real-time updates from EDGAR ensure that new filings appear promptly.
Stock Titan’s platform adds AI-powered summaries to Baozun’s filings, helping readers interpret complex sections, segment data and non-GAAP reconciliations more quickly. Users can review historical filings to track Baozun’s strategic transformation, segment performance and capital structure developments over time, and use the structured access to understand how management presents its brand e-commerce, brand management and international initiatives in official regulatory documents.
Baozun Inc. Chief Financial Officer Zhu Yanjie filed an initial ownership report showing existing equity holdings, rather than new market transactions. The filing lists 118,503 Restricted Stock Units (RSUs) that are fully vested, each representing one Class A ordinary share.
The report also shows 14,850 unvested RSUs that were granted under Baozun’s 2022 Share Incentive Plan. These are scheduled to vest in two installments of 8,100 and 6,750 RSUs in June 2026 and December 2026. In addition, Zhu directly holds 3,137 American Depositary Shares, giving investors a clearer view of the CFO’s current equity stake.
Baozun Inc. director Hsia Hsien-Chieng Steve filed an initial statement of beneficial ownership. The filing reports direct holdings of 16,809 restricted stock units, each representing one Class A ordinary share, which were granted in August 2021 under the 2015 Share Incentive Plan and are fully vested, plus 24,679 American Depositary Shares.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin filed an initial ownership report detailing his equity stake in the company. The filing shows he holds 405,000 Restricted Stock Units that were granted on April 1, 2023 under Baozun’s 2022 Share Incentive Plan and are scheduled to vest on December 1, 2026. Each RSU represents the contingent right to receive one Class A ordinary share of Baozun.
In addition to RSUs, he directly owns 20,000 American Depositary Shares and 10,000 Class A ordinary shares. Indirectly, he is reported as the owner of 1,318,122 American Depositary Shares through JESFUND (Singapore) Pte. Ltd., and 10 Class A ordinary shares plus 9,410,369 Class B ordinary shares through Jesvinco Holdings Limited, both wholly owned entities.
Baozun Inc. has scheduled a board meeting on March 25, 2026 (Hong Kong time) to approve its financial results for the fourth quarter and full year ended December 31, 2025, prepared under U.S. GAAP and applicable SEC rules.
If approved, Baozun plans to publish these results on March 25, 2026 before the U.S. market opens and after Hong Kong trading hours, and to host an earnings conference call at 7:30 p.m. Hong Kong time the same day, with live and replay access for investors.
Baozun Inc. filed a Form 6-K to furnish its March 2026 monthly return, detailing movements in share capital for February 2026 as reported to the Hong Kong Stock Exchange. Authorised share capital for Class A WVR ordinary shares remained at 470,000,000 shares with a par value of USD 0.0001, and Class B WVR ordinary shares remained at 30,000,000 shares with the same par value. Issued Class A WVR shares totaled 174,284,503 as of month-end, including 161,015,878 issued shares and 13,268,625 treasury shares, unchanged during the month. Issued Class B WVR shares also stayed at 13,300,738 with no treasury shares. The company confirmed compliance with the applicable 25% minimum public float requirement for the listed Class A shares. No new shares were issued and no treasury shares were transferred during the month under share option schemes. Under other share-based arrangements, Baozun reported that up to 1,056,600 Class A shares may be issued or transferred pursuant to its 2022 Share Incentive Plan restricted share units, but there were no related issuances in February 2026.
Baozun Inc. received an updated ownership report from director Vincent Wenbin Qiu and Jesvinco Holdings Limited. As of December 31, 2025, Jesvinco beneficially owned 9,410,379 shares, representing 5.4% of Baozun’s Class A ordinary shares on an as-converted basis.
Qiu is the sole shareholder of Jesvinco and is deemed to beneficially own a total of 13,434,745 shares, or 7.7% of the Class A ordinary shares on an as-converted basis. Baozun has dual-class stock: each Class A share carries one vote and each Class B share carries ten votes and can convert one-for-one into Class A shares.
Baozun Inc. filed a Form 6-K to furnish its Hong Kong monthly return for January 2026, showing that its authorized and issued share capital remained unchanged during the month. Authorized WVR Class A ordinary shares stayed at 470,000,000 with share capital of USD 47,000, and authorized WVR Class B ordinary shares stayed at 30,000,000 with share capital of USD 3,000.
Issued WVR Class A shares remained at 161,015,878 (excluding 13,268,625 treasury shares, for a total of 174,284,503), while issued WVR Class B shares stayed at 13,300,738 with no treasury shares. The company confirmed that the applicable Hong Kong public float requirement for its listed Class A shares was complied with, and disclosed outstanding share-based incentives including 70,335 options under the 2014 Share Incentive Plan and 1,056,600 restricted share units under the 2022 Share Incentive Plan.
Baozun Inc. filed a Form 6-K to furnish its Hong Kong monthly return showing movements in share capital for December 2025. The company’s authorised share capital remained unchanged at 470,000,000 WVR Class A ordinary shares and 30,000,000 WVR Class B ordinary shares, each with a par value of USD 0.0001.
Issued WVR Class A ordinary shares (excluding treasury shares) increased from 160,280,128 to 161,015,878, while total Class A issued shares including treasury rose from 173,548,753 to 174,284,503. Treasury shares for Class A stayed at 13,268,625. The increase of 735,750 Class A shares came from restricted share units vesting under the 2022 Share Incentive Plan, with 1,056,600 shares still available to be issued under that plan. WVR Class B issued shares remained at 13,300,738 with no treasury shares.
Baozun Inc. (BZUN) filed a Form 6-K announcing that it has released a press release with its unaudited financial results for the third quarter of 2025, furnished as an exhibit to this report. The filing also discloses that director OKADA SATOSHI has resigned from the Company’s Board of Directors, effective as of December 31, 2025. The Company states that his resignation is not due to any dispute or disagreement with Baozun or its Board. The announcement also includes a standard safe harbor statement noting that forward-looking statements are subject to risks and uncertainties.