Welcome to our dedicated page for Baozun SEC filings (Ticker: BZUN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of the company’s American Depositary Shares. JESFUND bought 11,000 ADS on April 15 at about $2.71 per ADS and 17,500 ADS on April 16 at about $2.84 per ADS, using weighted-average pricing ranges disclosed in the footnotes.
Following these transactions, JESFUND holds 1,417,872 American Depositary Shares associated with Qiu Wenbin. All reported holdings are indirect, as the Singapore company is wholly owned by the reporting person.
Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of American Depositary Shares made through JESFUND (SINGAPORE) PTE. LTD., a company he wholly owns. He bought 12,100 ADS on April 13, 2026 at a weighted-average price of $2.48 per ADS and 11,500 ADS on April 14, 2026 at a weighted-average price of $2.63 per ADS. Following these transactions, his indirect holdings through JESFUND total 1,389,372 ADS.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported open-market purchases of American Depositary Shares. On April 13, 2026, Wu bought 11,084 ADS at $2.49 per share, and on April 10, 2026, bought 5,372 ADS at $2.40 per share. Following these transactions, Wu directly owns 138,770 ADS, as noted in the filing footnote.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., reported two open-market purchases of American Depositary Shares. On April 9, 2026, JESFUND bought 11,650 ADS at a weighted-average price of $2.58 per ADS. On April 10, 2026, it bought an additional 12,400 ADS at a weighted-average price of $2.43 per ADS. After these transactions, JESFUND, which is wholly owned by Qiu Wenbin, holds a total of 1,365,772 ADS.
Baozun Inc. director and Chief Strategy Officer Wu Junhua made an open-market purchase of 30,886 American Depositary Shares at $2.54 per ADS. After this transaction, Wu directly owns 122,314 American Depositary Shares, according to the Form 4 filing.
Baozun Inc. filed a foreign issuer report mainly to furnish its Hong Kong monthly return on share capital for March 2026. The filing shows no changes in authorised or issued share capital during the month. Class A WVR ordinary shares remained at 470,000,000 authorised with a par value of USD 0.0001, and 174,284,503 total issued shares, including 13,268,625 treasury shares. Class B WVR ordinary shares stayed at 30,000,000 authorised and 13,300,738 issued, with no treasury shares. The company confirms it complied with the minimum public float requirement, which is 25% of issued shares in the relevant class excluding treasury shares. The filing also notes 70,335 outstanding share options under the 2014 Share Incentive Plan and up to 4,434,957 Class A ordinary shares issuable under the 2022 Share Incentive Plan’s restricted share units.
Baozun Inc. Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of American Depositary Shares. On April 7, JESFUND bought 12,000 ADS at a weighted-average price of $2.51. On April 8, it bought 11,600 ADS at a weighted-average price of $2.58. Following these transactions, JESFUND holds 1,341,722 ADS on behalf of the CEO.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 30,000 American Depositary Shares on April 2, 2026 at a weighted-average price of $2.4673 per ADS. The trades were executed in multiple transactions between $2.4460 and $2.5100 per ADS. Following this transaction, Wu directly owns 91,428 American Depositary Shares.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On March 31, 2026, Wu bought 14,000 ADS at $2.3998 per ADS, bringing direct ownership to 61,428 ADS, as reflected in the filing footnote.
Zhu Yanjie reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. reported that its Chief Financial Officer, Zhu Yanjie, received a grant of 300,000 Restricted Stock Units (RSUs) tied to Class A ordinary shares. Following this award, Zhu holds 433,353 shares-related interests directly. Each RSU represents the right to receive one Class A ordinary share.
According to the vesting schedule, 75% of the RSUs will vest on January 1, 2029, and the remaining 25% will vest on January 1, 2030, aligning the CFO’s compensation with longer-term company performance.