Welcome to our dedicated page for Baozun SEC filings (Ticker: BZUN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc. director and Chief Executive Officer Wenbin Qiu, through his wholly owned Singapore entity JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of a total of 20,000 American Depositary Shares over two days at prices around $2.55–$2.58 per share.
Following these transactions, JESFUND holds 1,453,872 American Depositary Shares indirectly attributable to Qiu. One trade used a weighted-average price within a disclosed range, and the reporting person has offered to provide the detailed breakdown of share counts by price upon request.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 10,000 American Depositary Shares at $2.55 per ADS. After this transaction, he directly owns 148,770 ADS, according to the filing’s ownership totals.
Ye Changqing reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Ye Changqing received a grant of 42,000 Restricted Stock Units on May 21, 2026 under the company’s 2022 Share Incentive Plan. Each RSU represents one Class A ordinary share. The grant vests in four equal installments of 10,500 RSUs on each anniversary of the grant date over four years. Following this award, Ye holds 93,809 RSUs directly, reflecting a compensation-related equity grant rather than any open-market share purchase or sale.
YU BIN reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Yu Bin received a grant of 24,000 Restricted Stock Units (RSUs) on May 21, 2026 under the 2022 Share Incentive Plan. Each RSU represents the right to receive one Class A ordinary share.
The award vests over three years: 10,500 RSUs on May 21, 2027, 10,500 RSUs on May 21, 2028, and 3,000 RSUs on May 21, 2029. After this grant, Yu Bin holds 40,809 RSUs in total, reflecting equity-based compensation rather than an open-market share purchase or sale.
Hsia Hsien-Chieng Steve reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Hsia Hsien-Chieng Steve received a grant of 42,000 Restricted Stock Units (RSUs), each representing one Class A ordinary share. The RSUs were granted under the company’s 2022 Share Incentive Plan, with 10,500 RSUs scheduled to vest on each anniversary of the May 21, 2026 grant date over four years. Following this award, the reporting person holds 58,809 RSUs directly.
Chan Yiu Pong reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Chan Yiu Pong received a grant of 42,000 Restricted Stock Units (RSUs) on May 21, 2026 as equity compensation. Each RSU represents the right to receive one Class A ordinary share. The grant was made under Baozun’s 2022 Share Incentive Plan.
According to the vesting schedule, 10,500 RSUs vest on each anniversary of the grant date over four years. After this award, Chan holds a total of 58,809 RSUs, reflecting a non‑cash, stock-based compensation grant rather than an open‑market share purchase or sale.
Baozun Inc. granted a total of 150,000 restricted share units (RSUs) under its 2022 share incentive plan on May 21, 2026 to four directors. The awards equal 0.09% of issued shares (excluding treasury shares) and are settled in 150,000 Class A ordinary shares or 50,000 ADSs.
Independent directors Yiu Pong Chan, Steve Hsien-Chieng Hsia and Benjamin Changqing Ye each received 42,000 RSUs (0.02% of issued shares each), while executive director Bin Yu received 24,000 RSUs (0.01%). Grants are at no purchase price and vest over four years, subject to individual performance reviews and Group milestones, as part of the directors’ remuneration and retention packages.
Baozun Inc. reported a sharp improvement in first quarter 2026 results. Net revenues reached RMB2,381.1 million, up 15.3% year over year, driven by 10.4% growth in Baozun e-Commerce and 38.8% growth in Baozun Brand Management.
Income from operations swung to a small profit of RMB0.3 million, compared with a RMB84.0 million loss a year earlier, while non-GAAP income from operations improved to RMB8.1 million from a RMB66.9 million loss. Net loss attributable to ordinary shareholders narrowed to RMB7.5 million from RMB63.1 million, and non-GAAP net income attributable to shareholders turned positive at RMB1.4 million. Working capital turnover days improved significantly to 109 from 193, and the group ended March 31, 2026 with RMB1,149.7 million in cash and cash equivalents.
Baozun Inc. is convening its annual general meeting on June 16, 2026 in Hong Kong to seek shareholder approval for several key authorizations and governance items. Agenda proposals include a 10% Share Buy-back Mandate and a 20% Issue and Resale Mandate based on shares outstanding (excluding treasury shares) as of the meeting date.
The company proposes performance-based RSU grants of 1,678,320 units to CEO and founder Vincent Wenbin Qiu and 1,110,447 units to chief strategy officer Junhua Wu, together representing about 1.6% of current share capital, with vesting tied to revenue, non-GAAP operating income, cash flow and strategic KPIs through 2030.
Baozun also seeks to refresh its 2022 equity incentive scheme mandate to up to 10% of outstanding shares and a 3% Service Provider Sublimit, and to re-appoint KPMG as auditor for 2026 with audit fees capped at RMB8 million. Holders of ordinary shares and ADSs of record on May 15, 2026 can participate through direct voting or instructions to JPMorgan Chase Bank, N.A., the ADS depositary.
Baozun Inc. will hold a board meeting on May 20, 2026 (Hong Kong time) to approve unaudited financial results for the first quarter ended March 31, 2026 and their public announcement. If approved, the company plans to release these results the same day before the U.S. market opens and after Hong Kong trading hours, alongside an earnings conference call at 7:30 p.m. Hong Kong time. The call will feature management discussing the results, with global dial-in numbers, replay access through May 26, 2026, and a live and archived webcast on the investor relations section of Baozun’s website.