Welcome to our dedicated page for Baozun SEC filings (Ticker: BZUN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc. furnished a Form 6-K presenting its Hong Kong monthly return on share capital movements for April 2026.
The company’s authorised capital for WVR Class A and B shares remained unchanged, while 68,550 Class A shares were added to issued shares and an equal number were transferred out of treasury, mainly to satisfy vested restricted share units. Baozun confirmed compliance with the applicable minimum public float requirement and stated that all share issues and treasury share transfers were duly authorised and carried out in accordance with Hong Kong listing rules and other legal requirements.
Baozun Inc. has set the record dates for its forthcoming annual general meeting of shareholders. Holders of ordinary shares with par value US$0.0001 per share will be eligible to attend and vote if they are on the register as of close of business on May 15, 2026, Hong Kong time.
The register of members will be closed from May 12 to May 15, 2026, and transfers of Class A ordinary shares must reach the Hong Kong branch share registrar by 4:30 p.m. on May 11, 2026. Holders of ADSs as of close of business on May 15, 2026, New York time, may instruct JP Morgan Chase Bank, N.A. how to vote the underlying Class A ordinary shares.
Baozun Inc. submitted a Form 6-K highlighting that it has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. SEC and published its 2025 annual report in Hong Kong. The company also released its 2025 Annual Sustainability Report, outlining achievements in environmental sustainability, social responsibility, and corporate governance. Baozun has adopted new electronic delivery arrangements for annual reports as part of its ESG initiatives, while shareholders and ADS holders may still request printed copies. The filing also reiterates Baozun’s role as a technology-driven brand e-commerce and digital commerce service provider in China.
Baozun Inc., a Cayman holding company for China e‑commerce operations, filed its Form 20‑F reporting continued losses and detailed PRC and U.S. regulatory risks. For 2025, total net revenues were RMB9,945.5 million, up from RMB8,812.0 million in 2023, but the group recorded a net loss of RMB199.6 million, driven in part by investment impairments and earlier integration costs from the Gap Greater China acquisition.
The company operates mainly through PRC subsidiaries and a VIE, Shanghai Zunyi, which supplied 4.4% of 2025 net revenues under contractual arrangements that may be less effective than direct ownership and are exposed to PRC policy uncertainty. Management highlights risks from dependence on major marketplace platforms such as Tmall, high brand‑partner concentration (top 10 partners contributed about 35.0% of 2025 net revenues), intense competition, accounts‑receivable collection issues and a substantial short‑term debt load. Baozun also discusses prior identification under the HFCAA; while current PCAOB access means it does not expect to be a Commission‑Identified Issuer after this filing, future inspection limits could again put its ADS trading at risk.
Baozun Inc. director Hsia Hsien-Chieng Steve filed an amended initial ownership report listing his equity position in the company. He directly holds 27,649 American Depositary Shares.
He also holds 16,809 restricted stock units (RSUs) granted under Baozun’s 2015 Share Incentive Plan in August 2021, which the filing notes have fully vested. Each RSU represents the contingent right to receive one Class A ordinary share of Baozun.
The filing does not report any new purchases or sales, but updates the total share and RSU holdings attributed to this director.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made an open-market purchase of 16,000 American Depositary Shares at $3.14 per ADS. Following this transaction, JESFUND, which is wholly owned by Qiu Wenbin, holds 1,433,872 ADS indirectly on his behalf.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of the company’s American Depositary Shares. JESFUND bought 11,000 ADS on April 15 at about $2.71 per ADS and 17,500 ADS on April 16 at about $2.84 per ADS, using weighted-average pricing ranges disclosed in the footnotes.
Following these transactions, JESFUND holds 1,417,872 American Depositary Shares associated with Qiu Wenbin. All reported holdings are indirect, as the Singapore company is wholly owned by the reporting person.
Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of American Depositary Shares made through JESFUND (SINGAPORE) PTE. LTD., a company he wholly owns. He bought 12,100 ADS on April 13, 2026 at a weighted-average price of $2.48 per ADS and 11,500 ADS on April 14, 2026 at a weighted-average price of $2.63 per ADS. Following these transactions, his indirect holdings through JESFUND total 1,389,372 ADS.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported open-market purchases of American Depositary Shares. On April 13, 2026, Wu bought 11,084 ADS at $2.49 per share, and on April 10, 2026, bought 5,372 ADS at $2.40 per share. Following these transactions, Wu directly owns 138,770 ADS, as noted in the filing footnote.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., reported two open-market purchases of American Depositary Shares. On April 9, 2026, JESFUND bought 11,650 ADS at a weighted-average price of $2.58 per ADS. On April 10, 2026, it bought an additional 12,400 ADS at a weighted-average price of $2.43 per ADS. After these transactions, JESFUND, which is wholly owned by Qiu Wenbin, holds a total of 1,365,772 ADS.