Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc. filed a Form 6-K providing its Hong Kong monthly return for May 2026. The filing shows no changes in authorised share capital or issued shares for either Class A or Class B WVR ordinary shares during the month.
Authorised share capital remained at 470,000,000 Class A WVR ordinary shares and 30,000,000 Class B WVR ordinary shares, each with a par value of USD 0.0001. Issued Class A WVR ordinary shares totaled 174,284,503, including 13,200,075 treasury shares, and issued Class B WVR ordinary shares totaled 13,300,738. The company confirms that the public float requirement of at least 25% of issued Class A WVR ordinary shares (excluding treasury shares) was met as at month-end.
The filing also notes 70,335 share options outstanding under the 2014 Share Incentive Plan and that up to 4,518,657 Class A ordinary shares may be issued or transferred under the 2022 Share Incentive Plan’s restricted share units. No new shares or treasury share transfers were recorded under these arrangements in May 2026.
Baozun Inc. director and Chief Strategy Officer Junhua Wu reported an open-market purchase of 19,500 American Depositary Shares at $2.56 per share on May 28, 2026. Following this transaction, Wu directly owns 168,270 American Depositary Shares, as reflected in the filing’s footnote.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him, executed open-market purchases of American Depositary Shares. JESFUND bought 10,000 ADS at $2.57 per share on May 29, 2026 and 10,000 ADS at $2.56 per share on May 28, 2026, for a total of 20,000 ADS. Following these transactions, JESFUND holds 1,473,872 ADS indirectly attributable to Qiu Wenbin.
Baozun Inc. director and Chief Executive Officer Wenbin Qiu, through his wholly owned Singapore entity JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of a total of 20,000 American Depositary Shares over two days at prices around $2.55–$2.58 per share.
Following these transactions, JESFUND holds 1,453,872 American Depositary Shares indirectly attributable to Qiu. One trade used a weighted-average price within a disclosed range, and the reporting person has offered to provide the detailed breakdown of share counts by price upon request.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 10,000 American Depositary Shares at $2.55 per ADS. After this transaction, he directly owns 148,770 ADS, according to the filing’s ownership totals.
Ye Changqing reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Ye Changqing received a grant of 42,000 Restricted Stock Units on May 21, 2026 under the company’s 2022 Share Incentive Plan. Each RSU represents one Class A ordinary share. The grant vests in four equal installments of 10,500 RSUs on each anniversary of the grant date over four years. Following this award, Ye holds 93,809 RSUs directly, reflecting a compensation-related equity grant rather than any open-market share purchase or sale.
YU BIN reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Yu Bin received a grant of 24,000 Restricted Stock Units (RSUs) on May 21, 2026 under the 2022 Share Incentive Plan. Each RSU represents the right to receive one Class A ordinary share.
The award vests over three years: 10,500 RSUs on May 21, 2027, 10,500 RSUs on May 21, 2028, and 3,000 RSUs on May 21, 2029. After this grant, Yu Bin holds 40,809 RSUs in total, reflecting equity-based compensation rather than an open-market share purchase or sale.
Hsia Hsien-Chieng Steve reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Hsia Hsien-Chieng Steve received a grant of 42,000 Restricted Stock Units (RSUs), each representing one Class A ordinary share. The RSUs were granted under the company’s 2022 Share Incentive Plan, with 10,500 RSUs scheduled to vest on each anniversary of the May 21, 2026 grant date over four years. Following this award, the reporting person holds 58,809 RSUs directly.
Chan Yiu Pong reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Chan Yiu Pong received a grant of 42,000 Restricted Stock Units (RSUs) on May 21, 2026 as equity compensation. Each RSU represents the right to receive one Class A ordinary share. The grant was made under Baozun’s 2022 Share Incentive Plan.
According to the vesting schedule, 10,500 RSUs vest on each anniversary of the grant date over four years. After this award, Chan holds a total of 58,809 RSUs, reflecting a non‑cash, stock-based compensation grant rather than an open‑market share purchase or sale.
Baozun Inc. granted a total of 150,000 restricted share units (RSUs) under its 2022 share incentive plan on May 21, 2026 to four directors. The awards equal 0.09% of issued shares (excluding treasury shares) and are settled in 150,000 Class A ordinary shares or 50,000 ADSs.
Independent directors Yiu Pong Chan, Steve Hsien-Chieng Hsia and Benjamin Changqing Ye each received 42,000 RSUs (0.02% of issued shares each), while executive director Bin Yu received 24,000 RSUs (0.01%). Grants are at no purchase price and vest over four years, subject to individual performance reviews and Group milestones, as part of the directors’ remuneration and retention packages.