Baozun (BZUN) strategy chief lifts stake with 14,000 ADS buy

Rhea-AI Filing Summary

Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On March 31, 2026, Wu bought 14,000 ADS at $2.3998 per ADS, bringing direct ownership to 61,428 ADS, as reflected in the filing footnote.

Insider Trade Summary

Net Buyer: 14,000 shares ($33,597)

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 14,000 shs ($34K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	14,000	$2.3998	$34K

Holdings After Transaction: American Depositary Shares — 61,428 shares (Direct)

Footnotes (1)

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Key Figures

ADS purchased: 14,000 ADS Purchase price: $2.3998 per ADS Holdings after transaction: 61,428 ADS

3 metrics

ADS purchased 14,000 ADS Open-market purchase on March 31, 2026

Purchase price $2.3998 per ADS Open-market transaction price

Holdings after transaction 61,428 ADS Direct ownership following March 31, 2026 trade

Key Terms

American Depositary Shares, open-market purchase, Form 4, Chief Strategy Officer

4 terms

American Depositary Shares financial

"Represents all American Depositary Shares directly owned by the reporting person"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"transaction(s) reported under this Form 4"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Chief Strategy Officer financial

"officer_title: Chief Strategy Officer"

A chief strategy officer (CSO) is the senior executive who crafts a company’s long-term plan and decides which markets, products, partnerships, or investments to prioritize—think of them as the company’s navigator plotting the course. Investors pay attention because the CSO shapes where the company will grow, what risks it will take, and how it will deploy resources; strong strategic direction can improve future revenue and value, while poor choices can weigh on returns.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	03/31/2026		P		14,000	A	$2.3998	61,428(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	04/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider trade did Baozun (BZUN) report for Wu Junhua?

Baozun reported that director and Chief Strategy Officer Wu Junhua made an open-market purchase of 14,000 American Depositary Shares at $2.3998 per ADS. Following this transaction, Wu directly owns 61,428 American Depositary Shares according to the Form 4 disclosure.

How many Baozun (BZUN) ADS does Wu Junhua hold after this transaction?

After the reported transaction, Wu Junhua directly holds 61,428 American Depositary Shares of Baozun. A Form 4 footnote clarifies that this figure represents all ADS directly owned by the reporting person following the March 31, 2026 open-market purchase of 14,000 ADS.

At what price did Wu Junhua buy Baozun (BZUN) American Depositary Shares?

Wu Junhua bought Baozun American Depositary Shares at a price of $2.3998 per ADS in an open-market purchase. The transaction took place on March 31, 2026 and involved 14,000 ADS, as detailed in the Form 4 insider trading report.

Was the Baozun (BZUN) insider transaction a purchase or a sale?

The Baozun insider transaction was a purchase. The Form 4 lists transaction code “P” and describes it as an open-market purchase, with Wu Junhua acquiring 14,000 American Depositary Shares at $2.3998 each and increasing direct holdings to 61,428 ADS.

Does the Baozun (BZUN) Form 4 show direct or indirect ownership for Wu Junhua?

The Form 4 shows that Wu Junhua’s ownership is direct, using ownership code “D” for the 61,428 American Depositary Shares. A footnote states that this amount represents all ADS directly owned by the reporting person after the March 31, 2026 purchase transaction.