Baozun director Yu Bin Helen reports share holdings

Baozun Inc. director Yu Bin Helen has filed an initial ownership report showing her current equity interests in the company.

Rhea-AI Filing Summary

Baozun Inc. director Yu Bin Helen has filed an initial ownership report showing her current equity interests in the company. She directly holds 16,809 Restricted Stock Units (RSUs), which were granted under the 2015 Share Incentive Plan in August 2021 and are now fully vested. Each RSU represents the right to receive one Class A ordinary share. She also directly holds 11,666 American Depositary Shares, providing additional exposure to Baozun’s equity. This filing reflects ownership positions rather than new share purchases or sales.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Yu Bin Helen

Role Director

Type	Security	Shares	Price	Value
holding	Restricted Stock Unit	--	--	--
holding	American Depositary Shares	--	--	--

Holdings After Transaction: Restricted Stock Unit — 16,809 contracts (Direct); American Depositary Shares — 11,666 shares (Direct)

Footnotes (2)

1. F1. The 16,809 RSUs were granted to the reporting person pursuant to the 2015 Share Incentive Plan in August 2021 and have been fully vested.
2. F2. Each RSU represents the contingent right to receive one Class A ordinary share of the Company.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider holdings did Baozun (BZUN) director Yu Bin Helen report?

Yu Bin Helen reported holding 16,809 fully vested Restricted Stock Units and 11,666 American Depositary Shares of Baozun. The RSUs and ADSs together show her current equity stake, as disclosed in this initial ownership filing.

What do the 16,809 RSUs reported by Baozun (BZUN) represent?

The 16,809 RSUs each represent a contingent right to receive one Class A ordinary share of Baozun. They were granted under the 2015 Share Incentive Plan in August 2021 and have fully vested, meaning the service conditions have been satisfied.

Are there any buy or sell transactions in this Baozun (BZUN) Form 3?

No, the Form 3 does not show any buy or sell transactions. It is an initial ownership report listing existing holdings in RSUs and American Depositary Shares, rather than recording new market trades or option exercises.

What is the significance of Baozun (BZUN) RSUs having a zero exercise price?

The RSUs carry an exercise price of 0.0000, meaning the holder does not pay cash to receive the underlying Class A ordinary shares. Once vested, the units can settle into shares without additional purchase cost, subject to plan and company procedures.

Under which plan were Baozun (BZUN) director Yu Bin Helen’s RSUs granted?

Her 16,809 RSUs were granted under Baozun’s 2015 Share Incentive Plan in August 2021. The filing notes that these RSUs have fully vested, indicating the required service or performance conditions have already been met.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/20/2026 - 08:36 AM Learn about SEC filing dates

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Yu Bin Helen

(Last) (First) (Middle)

LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI 200436

(City) (State) (Zip)

CHINA

(Country)

2. Date of Event Requiring Statement (Month/Day/Year)
03/20/2026

3. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

3a. Foreign Trading Symbol

5. If Amendment, Date of Original Filed (Month/Day/Year)

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
American Depositary Shares	11,666	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(1)	(1)	Class A Ordinary Shares	16,809	(2)	D

Explanation of Responses:

1. The 16,809 RSUs were granted to the reporting person pursuant to the 2015 Share Incentive Plan in August 2021 and have been fully vested.

2. Each RSU represents the contingent right to receive one Class A ordinary share of the Company.

	/s/ Bin Yu	03/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)