Baozun CEO buys 23,600 ADS in open market

Baozun Inc. Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE.

Rhea-AI Filing Summary

Baozun Inc. Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of American Depositary Shares. On April 7, JESFUND bought 12,000 ADS at a weighted-average price of $2.51. On April 8, it bought 11,600 ADS at a weighted-average price of $2.58. Following these transactions, JESFUND holds 1,341,722 ADS on behalf of the CEO.

Insider Trade Summary

Net Buyer: 23,600 shares

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 23,600 shs ($60K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	11,600	$2.58	$30K
Purchase	American Depositary Shares	12,000	$2.51	$30K

Holdings After Transaction: American Depositary Shares — 1,341,722 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (3)

1. F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.50 to $2.51, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. F2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.57 to $2.58, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
3. F3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

ADS bought on April 7: 12,000 ADS at $2.51 ADS bought on April 8: 11,600 ADS at $2.58 Total ADS bought: 23,600 ADS +1 more

4 metrics

ADS bought on April 7 12,000 ADS at $2.51 Open-market purchase, weighted-average price

ADS bought on April 8 11,600 ADS at $2.58 Open-market purchase, weighted-average price

Total ADS bought 23,600 ADS Sum of two open-market purchases

Indirect ADS holdings after trades 1,341,722 ADS Held by JESFUND (SINGAPORE) PTE. LTD. after transactions

Key Terms

American Depositary Shares, open-market purchase, weighted-average purchase price, indirect ownership

4 terms

American Depositary Shares financial

"security_title: "American Depositary Shares""

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action: "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased..."

indirect ownership financial

"ownership_type: "indirect" and "Held by JESFUND (SINGAPORE) PTE. LTD.""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Baozun (BZUN) report for CEO Qiu Wenbin?

Baozun reported that CEO Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., completed two open-market purchases of American Depositary Shares, totaling 23,600 ADS. These transactions occurred on April 7 and April 8 at weighted-average prices near the disclosed levels.

How many Baozun (BZUN) ADS did the CEO-associated entity buy on each date?

On April 7, JESFUND purchased 12,000 ADS. On April 8, it purchased an additional 11,600 ADS. Both transactions were reported as open-market purchases of American Depositary Shares indirectly owned through the CEO’s wholly owned Singapore company.

What prices were paid for the Baozun (BZUN) ADS in these insider purchases?

The filing shows a weighted-average price of $2.51 per ADS for the April 7 purchase and $2.58 per ADS for the April 8 purchase. Footnotes state actual trade prices ranged within narrow bands around these averages.

How many Baozun (BZUN) ADS does JESFUND hold after these transactions?

After completing the reported trades, JESFUND (SINGAPORE) PTE. LTD. holds 1,341,722 American Depositary Shares. The filing explains this figure represents all ADS held by JESFUND following the transactions, with JESFUND being wholly owned by CEO Qiu Wenbin.

Are the Baozun (BZUN) insider purchases direct or indirect holdings for the CEO?

The purchases are reported as indirect holdings. All acquired American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., which the filing describes as a Singapore company wholly owned by CEO Qiu Wenbin, rather than shares held in his own name.

Were Baozun (BZUN) CEO purchases executed as open-market transactions?

Yes. Each transaction is coded P and described as an open-market purchase of American Depositary Shares. The weighted-average prices and narrow trading ranges indicate multiple small trades were combined and reported as single line items in the Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/09/2026 - 06:31 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	04/07/2026		P		12,000	A	$2.51(1)	1,330,122(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	04/08/2026		P		11,600	A	$2.58(2)	1,341,722(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.50 to $2.51, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.57 to $2.58, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	04/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)