Welcome to our dedicated page for Baozun SEC filings (Ticker: BZUN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Baozun Inc. filings document foreign-issuer reporting for a Cayman Islands company controlled through weighted voting rights and operating brand e-commerce, brand management, and digital commerce businesses in China. The record includes Form 20-F annual reporting and Form 6-K current reports with U.S. GAAP results announcements, annual and Hong Kong reports, sustainability report exhibits, board-meeting notices, annual general meeting materials, and HKEX monthly returns.
Regulatory disclosures also describe Baozun's Class A and Class B ordinary share structure, voting rights, ADS relationship, HKEX Chapter 19B securities movements, restricted share unit awards under the 2022 share incentive plan, board composition, and governance matters tied to its Nasdaq and Hong Kong listings.
Baozun Inc. director Yu Bin Helen has filed an initial ownership report showing her current equity interests in the company. She directly holds 16,809 Restricted Stock Units (RSUs), which were granted under the 2015 Share Incentive Plan in August 2021 and are now fully vested. Each RSU represents the right to receive one Class A ordinary share. She also directly holds 11,666 American Depositary Shares, providing additional exposure to Baozun’s equity. This filing reflects ownership positions rather than new share purchases or sales.
Baozun Inc. director Chan Yiu Pong filed an initial ownership report showing holdings of 16,809 restricted stock units. These RSUs were granted under the 2015 Share Incentive Plan in August 2021 and are fully vested. Each RSU represents the right to receive one Class A ordinary share.
Baozun Inc. director and Chief Strategy Officer Wu Junhua filed an initial ownership report showing existing equity holdings. Wu directly holds restricted stock units representing 46,347 Class A ordinary shares and directly holds 47,428 American Depositary Shares (ADSs).
Indirectly, through Casvendino Holdings Limited, a BVI company wholly owned by Wu, there are 921,569 ADSs and 3,890,369 Class B ordinary shares reported. Footnotes state that 37,500 and 8,847 of the RSUs were granted under the 2015 Share Incentive Plan and are fully vested, and each RSU gives the right to receive one Class A ordinary share.
Baozun Inc. director Ye Changqing filed an initial ownership report showing holdings of restricted stock units (RSUs) tied to the company’s Class A ordinary shares. The filing lists RSUs covering 51,809 underlying shares, representing fully vested grants of 35,000 RSUs from May 2016 and 16,809 RSUs from August 2021 under the 2015 Share Incentive Plan. Each RSU corresponds to the right to receive one Class A ordinary share.
Baozun Inc. Chief Financial Officer Zhu Yanjie filed an initial ownership report showing existing equity holdings, rather than new market transactions. The filing lists 118,503 Restricted Stock Units (RSUs) that are fully vested, each representing one Class A ordinary share.
The report also shows 14,850 unvested RSUs that were granted under Baozun’s 2022 Share Incentive Plan. These are scheduled to vest in two installments of 8,100 and 6,750 RSUs in June 2026 and December 2026. In addition, Zhu directly holds 3,137 American Depositary Shares, giving investors a clearer view of the CFO’s current equity stake.
Baozun Inc. director Hsia Hsien-Chieng Steve filed an initial statement of beneficial ownership. The filing reports direct holdings of 16,809 restricted stock units, each representing one Class A ordinary share, which were granted in August 2021 under the 2015 Share Incentive Plan and are fully vested, plus 24,679 American Depositary Shares.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin filed an initial ownership report detailing his equity stake in the company. The filing shows he holds 405,000 Restricted Stock Units that were granted on April 1, 2023 under Baozun’s 2022 Share Incentive Plan and are scheduled to vest on December 1, 2026. Each RSU represents the contingent right to receive one Class A ordinary share of Baozun.
In addition to RSUs, he directly owns 20,000 American Depositary Shares and 10,000 Class A ordinary shares. Indirectly, he is reported as the owner of 1,318,122 American Depositary Shares through JESFUND (Singapore) Pte. Ltd., and 10 Class A ordinary shares plus 9,410,369 Class B ordinary shares through Jesvinco Holdings Limited, both wholly owned entities.
Baozun Inc. has scheduled a board meeting on March 25, 2026 (Hong Kong time) to approve its financial results for the fourth quarter and full year ended December 31, 2025, prepared under U.S. GAAP and applicable SEC rules.
If approved, Baozun plans to publish these results on March 25, 2026 before the U.S. market opens and after Hong Kong trading hours, and to host an earnings conference call at 7:30 p.m. Hong Kong time the same day, with live and replay access for investors.
Baozun Inc. filed a Form 6-K to furnish its March 2026 monthly return, detailing movements in share capital for February 2026 as reported to the Hong Kong Stock Exchange. Authorised share capital for Class A WVR ordinary shares remained at 470,000,000 shares with a par value of USD 0.0001, and Class B WVR ordinary shares remained at 30,000,000 shares with the same par value. Issued Class A WVR shares totaled 174,284,503 as of month-end, including 161,015,878 issued shares and 13,268,625 treasury shares, unchanged during the month. Issued Class B WVR shares also stayed at 13,300,738 with no treasury shares. The company confirmed compliance with the applicable 25% minimum public float requirement for the listed Class A shares. No new shares were issued and no treasury shares were transferred during the month under share option schemes. Under other share-based arrangements, Baozun reported that up to 1,056,600 Class A shares may be issued or transferred pursuant to its 2022 Share Incentive Plan restricted share units, but there were no related issuances in February 2026.
Baozun Inc. received an updated ownership report from director Vincent Wenbin Qiu and Jesvinco Holdings Limited. As of December 31, 2025, Jesvinco beneficially owned 9,410,379 shares, representing 5.4% of Baozun’s Class A ordinary shares on an as-converted basis.
Qiu is the sole shareholder of Jesvinco and is deemed to beneficially own a total of 13,434,745 shares, or 7.7% of the Class A ordinary shares on an as-converted basis. Baozun has dual-class stock: each Class A share carries one vote and each Class B share carries ten votes and can convert one-for-one into Class A shares.