Baozun director reports initial share holdings

Baozun Inc. director Hsia Hsien-Chieng Steve filed an initial statement of beneficial ownership.

Rhea-AI Filing Summary

Baozun Inc. director Hsia Hsien-Chieng Steve filed an initial statement of beneficial ownership. The filing reports direct holdings of 16,809 restricted stock units, each representing one Class A ordinary share, which were granted in August 2021 under the 2015 Share Incentive Plan and are fully vested, plus 24,679 American Depositary Shares.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Hsia Hsien-Chieng Steve

Role Director

Type	Security	Shares	Price	Value
holding	Restricted Stock Unit	--	--	--
holding	American Depositary Shares	--	--	--

Holdings After Transaction: Restricted Stock Unit — 16,809 contracts (Direct); American Depositary Shares — 24,679 shares (Direct)

Footnotes (2)

1. F1. The 16,809 RSUs were granted to the reporting person pursuant to the 2015 Share Incentive Plan in August 2021 and have been fully vested.
2. F2. Each RSU represents the contingent right to receive one Class A ordinary share of the Company.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Baozun (BZUN) Form 3 filing by Hsia Hsien-Chieng Steve show?

The Form 3 shows director Hsia Hsien-Chieng Steve’s existing Baozun holdings. It reports 16,809 fully vested restricted stock units tied to Class A ordinary shares and 24,679 American Depositary Shares, all held directly, with no buy or sell transactions disclosed.

How many restricted stock units does Baozun (BZUN) director Hsia Hsien-Chieng Steve hold?

He holds 16,809 restricted stock units. These RSUs were granted under Baozun’s 2015 Share Incentive Plan in August 2021 and are fully vested. Each RSU represents the contingent right to receive one Class A ordinary share of Baozun Inc.

What are the American Depositary Share holdings reported in the Baozun (BZUN) Form 3?

The Form 3 reports direct ownership of 24,679 American Depositary Shares. These ADS holdings are reported as existing positions, with no transaction price or recent trade code indicated, reflecting current beneficial ownership rather than new market activity.

Are Baozun (BZUN) director Hsia Hsien-Chieng Steve’s RSUs fully vested?

Yes, all 16,809 restricted stock units are fully vested. The footnotes explain they were granted in August 2021 under the 2015 Share Incentive Plan and have since fully vested, each corresponding to one Class A ordinary share of Baozun Inc.

Does the Baozun (BZUN) Form 3 indicate recent share purchases or sales by the director?

No, it does not indicate recent purchases or sales. The entries are categorized as holdings with unknown transaction codes, meaning the filing records existing beneficial ownership of RSUs and ADS rather than reporting new buy or sell transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/17/2026 - 08:16 AM Learn about SEC filing dates

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Hsia Hsien-Chieng Steve

(Last) (First) (Middle)

LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200436

(City) (State) (Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
03/17/2026

3. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
American Depositary Shares	24,679	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(1)	(1)	Class A Ordinary Shares	16,809	(2)	D

Explanation of Responses:

1. The 16,809 RSUs were granted to the reporting person pursuant to the 2015 Share Incentive Plan in August 2021 and have been fully vested.

2. Each RSU represents the contingent right to receive one Class A ordinary share of the Company.

	/s/ Steve Hsien-Chieng Hsia	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.