Baozun CEO Qiu Wenbin discloses shareholdings

Baozun Inc. director and Chief Executive Officer Qiu Wenbin filed an initial ownership report detailing his equity stake in the company.

Rhea-AI Filing Summary

Baozun Inc. director and Chief Executive Officer Qiu Wenbin filed an initial ownership report detailing his equity stake in the company. The filing shows he holds 405,000 Restricted Stock Units that were granted on April 1, 2023 under Baozun’s 2022 Share Incentive Plan and are scheduled to vest on December 1, 2026. Each RSU represents the contingent right to receive one Class A ordinary share of Baozun.

In addition to RSUs, he directly owns 20,000 American Depositary Shares and 10,000 Class A ordinary shares. Indirectly, he is reported as the owner of 1,318,122 American Depositary Shares through JESFUND (Singapore) Pte. Ltd., and 10 Class A ordinary shares plus 9,410,369 Class B ordinary shares through Jesvinco Holdings Limited, both wholly owned entities.

Insider Trade Summary

6 transactions reported

Mixed 6 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Type	Security	Shares	Price	Value
holding	Restricted Stock Unit	--	--	--
holding	American Depositary Shares	--	--	--
holding	American Depositary Shares	--	--	--
holding	Class A Ordinary Shares	--	--	--
holding	Class A Ordinary Shares	--	--	--
holding	Class B Ordinary Shares	--	--	--

Holdings After Transaction: Restricted Stock Unit — 405,000 contracts (Direct); American Depositary Shares — 20,000 shares (Direct); American Depositary Shares — 1,318,122 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD, a Singapore company wholly owned by the reporting person); Class A Ordinary Shares — 10,000 shares (Direct); Class A Ordinary Shares — 10 shares (Indirect, Held by Jesvinco Holdings Limited, a BVI company wholly owned by the reporting person); Class B Ordinary Shares — 9,410,369 shares (Indirect, Held by Jesvinco Holdings Limited, a BVI company wholly owned by the reporting person)

Footnotes (2)

1. F1. 405,000 Restricted Stock Units ("RSUs") were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan on April 1, 2023, and such RSUs will vest on December 1, 2026.
2. F2. Each RSU represents the contingent right to receive one Class A ordinary share of the Issuer.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Baozun (BZUN) CEO Qiu Wenbin report owning in this Form 3?

The CEO reports ownership of RSUs, American Depositary Shares, and ordinary shares. This includes 405,000 Restricted Stock Units and both direct and indirect holdings of Class A and Class B ordinary shares through entities he wholly owns.

How many Restricted Stock Units does Baozun (BZUN) grant to its CEO in this filing?

The filing shows 405,000 Restricted Stock Units granted to the CEO under the 2022 Share Incentive Plan. These RSUs represent a contingent right to receive an equal number of Class A ordinary shares upon vesting on December 1, 2026.

When do the Baozun (BZUN) RSUs held by the CEO vest?

The 405,000 Restricted Stock Units granted to the CEO vest on December 1, 2026. Until vesting, they represent a contingent right to receive Class A ordinary shares rather than current share ownership in the traditional sense.

What direct shareholdings in Baozun (BZUN) does the CEO report?

The CEO directly holds 20,000 American Depositary Shares and 10,000 Class A ordinary shares. These are in addition to his unvested Restricted Stock Units and separate from his indirect holdings through wholly owned entities.

What indirect Baozun (BZUN) holdings does the CEO report through related entities?

Indirectly, the CEO’s holdings include 1,318,122 American Depositary Shares via JESFUND (Singapore) Pte. Ltd. and 10 Class A plus 9,410,369 Class B ordinary shares via Jesvinco Holdings Limited, both described as wholly owned by him.

Does this Baozun (BZUN) Form 3 show any insider buying or selling activity?

The Form 3 serves as an initial statement of beneficial ownership and lists existing positions. It does not report any specific buy or sell transactions; it simply discloses current RSU, ADS, and share holdings for the CEO and related entities.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/17/2026 - 08:12 AM Learn about SEC filing dates

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200436

(City) (State) (Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
03/17/2026

3. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
American Depositary Shares	20,000	D
American Depositary Shares	1,318,122	I	Held by JESFUND (SINGAPORE) PTE. LTD, a Singapore company wholly owned by the reporting person
Class A Ordinary Shares	10,000	D
Class A Ordinary Shares	10	I	Held by Jesvinco Holdings Limited, a BVI company wholly owned by the reporting person
Class B Ordinary Shares	9,410,369	I	Held by Jesvinco Holdings Limited, a BVI company wholly owned by the reporting person

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(1)	(1)	Class A Ordinary Shares	405,000	(2)	D

Explanation of Responses:

1. 405,000 Restricted Stock Units ("RSUs") were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan on April 1, 2023, and such RSUs will vest on December 1, 2026.

2. Each RSU represents the contingent right to receive one Class A ordinary share of the Issuer.

	/s/ Vincent Wenbin Qiu	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.