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Baozun (NASDAQ: BZUN) director discloses 26.47M share position

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
3

Rhea-AI Filing Summary

Baozun Inc. director Wang Jun (John) has filed an initial ownership report showing control of 26,469,422 Class A Ordinary Shares. These shares are held indirectly through Champion Kerry Inc., a BVI company that is ultimately wholly owned by him. The filing does not report any new purchases or sales, only existing holdings.

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SEC Form 3
FORM 3UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0104
Estimated average burden
hours per response:0.5
1. Name and Address of Reporting Person*
Wang Jun (John)

(Last)(First)(Middle)
NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)
SHANGHAI200436

(City)(State)(Zip)

CHINA

(Country)
2. Date of Event Requiring Statement (Month/Day/Year)
03/23/2026
3. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]
3a. Foreign Trading Symbol
5. If Amendment, Date of Original Filed (Month/Day/Year)
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Ordinary Shares26,469,422IHeld by Champion Kerry Inc., a BVI company ultimately wholly owned by the reporting person
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year)3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
/s/ Jun Wang03/23/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)

FAQ

How many Baozun (BZUN) shares does Wang Jun report on this Form 3?

The Form 3 shows that Wang Jun has indirect ownership of 26,469,422 Class A Ordinary Shares of Baozun Inc. This figure represents his reported existing holdings at the time of the initial insider ownership filing.

Is Wang Jun’s Baozun (BZUN) ownership held directly or indirectly?

Wang Jun’s reported Baozun ownership is held indirectly. The filing states the 26,469,422 Class A Ordinary Shares are held through Champion Kerry Inc., a BVI company that is ultimately wholly owned by him.

What is Champion Kerry Inc.’s role in Wang Jun’s Baozun (BZUN) holdings?

Champion Kerry Inc. is the entity that directly holds the 26,469,422 Class A Ordinary Shares of Baozun. According to the filing, it is a BVI company ultimately wholly owned by Wang Jun, giving him indirect beneficial ownership of these shares.

Does this Baozun (BZUN) Form 3 report any insider buying or selling?

The Form 3 does not report any insider purchases or sales of Baozun shares. It functions as an initial ownership statement, listing Wang Jun’s existing indirect holdings of 26,469,422 Class A Ordinary Shares through Champion Kerry Inc.

What insider role does Wang Jun have at Baozun (BZUN) in this filing?

The filing identifies Wang Jun (John) as a director of Baozun Inc. His Form 3 serves to disclose his existing indirect ownership of 26,469,422 Class A Ordinary Shares as part of his obligations as a company director.
Baozun Inc

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