Baozun chief strategy officer buys 30K ADS

Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 30,000 American Depositary Shares on April 2, 2026 at a weighted-average price of $2.4673 per ADS.

Rhea-AI Filing Summary

Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 30,000 American Depositary Shares on April 2, 2026 at a weighted-average price of $2.4673 per ADS. The trades were executed in multiple transactions between $2.4460 and $2.5100 per ADS. Following this transaction, Wu directly owns 91,428 American Depositary Shares.

Insider Trade Summary

Net Buyer: 30,000 shares

Net Buy 1 txn

Insider Wu Junhua

Role Chief Strategy Officer

Bought 30,000 shs ($74K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	30,000	$2.4673	$74K

Holdings After Transaction: American Depositary Shares — 91,428 shares (Direct)

Footnotes (2)

1. F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.4460 to $2.5100, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. F2. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Shares purchased: 30,000 ADS Weighted-average price: $2.4673 per ADS Price range: $2.4460–$2.5100 per ADS +1 more

4 metrics

Shares purchased 30,000 ADS Open-market purchase on April 2, 2026

Weighted-average price $2.4673 per ADS Price for 30,000 ADS purchased

Price range $2.4460–$2.5100 per ADS Range of prices across multiple transactions

Shares owned after transaction 91,428 ADS Direct holdings following April 2, 2026 trade

Key Terms

American Depositary Shares, open-market purchase, weighted-average purchase price

3 terms

American Depositary Shares financial

"Represents all American Depositary Shares directly owned by the reporting person"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open-market purchase financial

"transaction_action": "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted-average purchase price financial

"Represents a weighted-average purchase price. These shares were purchased in multiple transactions"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did BZUN disclose for Wu Junhua?

Baozun disclosed that director and Chief Strategy Officer Wu Junhua bought 30,000 American Depositary Shares in an open-market transaction. The weighted-average purchase price was $2.4673 per ADS across multiple trades executed on April 2, 2026.

At what price did the Baozun (BZUN) insider purchase ADS?

Wu Junhua purchased the ADS at a weighted-average price of $2.4673 per share. The shares were bought in multiple trades, with individual transaction prices ranging from $2.4460 to $2.5100 per American Depositary Share.

How many Baozun (BZUN) shares does Wu Junhua own after the trade?

After the reported open-market purchase, Wu Junhua directly owns 91,428 American Depositary Shares of Baozun Inc. This figure represents all ADS directly owned by the reporting person following the April 2, 2026 transactions disclosed.

Was the Baozun (BZUN) insider trade an open-market purchase?

Yes, the filing identifies the transaction as an open-market purchase of American Depositary Shares. The transaction code was “P,” and the description specifies it as a purchase in an open market or private transaction, with 30,000 ADS acquired.

Did the Baozun (BZUN) insider sale or buy shares overall?

Overall, the insider activity was a net purchase. The Form 4 shows one buy transaction totaling 30,000 shares, no sales, and a net-buy direction, increasing Wu Junhua’s direct holdings of Baozun American Depositary Shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/06/2026 - 08:47 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wu Junhua

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	04/02/2026		P		30,000	A	$2.4673(1)	91,428(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.4460 to $2.5100, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Junhua Wu	04/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)