Every Form 4 that Baozun Inc. (BZUN) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow BZUN and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full BZUN filings page.
Baozun Inc. (BZUN) reports that Chief Executive Officer and director Wenbin Qiu, through JESFUND (SINGAPORE) PTE. LTD., indirectly purchased a total of 13,900 American Depositary Shares in open-market transactions. On September 18, 2026, JESFUND bought 7,000 ADS at a weighted-average price of $2.88 (range $2.878–$2.890) per ADS, and on September 21, 2026 it bought 6,900 ADS at a weighted-average price of $2.85 (range $2.854–$2.850) per ADS. These holdings are reported as indirect ownership, and no Rule 10b5-1 trading plan is indicated.
Baozun Inc. (BZUN) director and Chief Executive Officer Qiu Wenbin reported open-market purchases of American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him. On September 16 and 17, 2026, JESFUND purchased a total of 14,400 ADS at prices around $2.74–$2.84 per ADS, reported as indirect ownership, and no Rule 10b5-1 trading plan is indicated.
Baozun Inc. (BZUN) director and Chief Strategy Officer Wu Junhua purchased 13,900 American Depositary Shares on September 15, 2026 at an average price of $2.73 per ADS in an open-market or private transaction. Following this purchase, Wu directly owns 281,170 ADSs, representing all of his directly held American Depositary Shares reported in this filing.
Baozun Inc. (BZUN) reported that Chief Executive Officer and director Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., a company he wholly owns, purchased a total of 14,600 American Depositary Shares in open-market transactions on September 14 and 15, 2026 at weighted-average prices around $2.73 per ADS.
The September 14 purchase of 7,300 ADS used a weighted-average price with individual trades between $2.740 and $2.742, and the September 15 purchase of 7,300 ADS used a weighted-average price with trades between $2.723 and $2.740. No Rule 10b5-1 trading plan is reported.
Baozun Inc. (BZUN) reported that director and Chief Strategy Officer Wu Junhua13,500 American Depositary Shares$2.85 per share in an open-market or private transaction. Following this trade, Wu directly owns 267,270 American Depositary Shares
Baozun Inc. (BZUN) reported equity compensation and vesting activity for director Yu Bin Helen. On August 28, 2026, she received a grant of 18,000 Restricted Stock Units (RSUs)16,809 RSUs5,603 American Depositary Shares (ADSs)17,269 ADSs
Baozun Inc. (symbol: BZUN) is the issuer of record for a Form 4 filing submitted to the SEC.
Baozun Inc. director Ye Changqing reported an exercise of equity awards. On June 30, 2026, Ye exercised 51,809 restricted stock units (RSUs), which were converted into 17,269 American Depositary Shares (ADSs), with each ADS representing three Class A ordinary shares.
Following this transaction, Ye directly holds 17,269 ADSs and 42,000 RSUs. In total, the footnotes indicate there were 93,809 RSUs before the exercise, of which 51,809 had fully vested and were converted into ADSs on the same date.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 29,000 American Depositary Shares of the company on June 24, 2026 at a price of $2.85 per ADS. Following this transaction, Wu directly owns 253,770 ADS, representing his entire reported direct holding in Baozun’s shares.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported an open-market purchase of 10,000 American Depositary Shares on 2026-06-22. The shares were bought at a weighted-average price of $2.810 per ADS, with individual trade prices ranging from $2.807 to $2.810.
The transaction was executed through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Qiu Wenbin, and is therefore reported as indirect ownership. Following this purchase, JESFUND (SINGAPORE) PTE. LTD. holds a total of 1,623,872 American Depositary Shares on behalf of the reporting person.
Baozun Inc. Chief Executive Officer Wenbin Qiu, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases totaling 20,000 American Depositary Shares over two days. On June 17, 2026, JESFUND bought 10,000 ADS at a weighted-average price of $2.83 per share, in multiple trades between $2.83 and $2.84. On June 18, 2026, it bought another 10,000 ADS at a weighted-average price of $2.77, in trades between $2.77 and $2.79. Following these transactions, JESFUND holds 1,613,872 ADS on behalf of the CEO.
Baozun Inc. director and Chief Strategy Officer Wu Junhua purchased 18,500 American Depositary Shares in an open-market transaction at a price of $2.84 per ADS on June 17, 2026. This is a direct ownership transaction, not through an intermediary entity.
Following this purchase, Wu directly owns a total of 224,770 American Depositary Shares, as noted in the filing footnote. The transaction represents a net increase in his holdings, with no sales, option exercises, or derivative positions reported in this filing.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported indirect open-market purchases of American Depositary Shares through an affiliated entity. On two consecutive days, an entity wholly owned by him, JESFUND (SINGAPORE) PTE. LTD., bought a total of 20,000 ADS at prices between $2.72 and $2.79 per share. Following these purchases, JESFUND holds 1,593,872 ADS on an indirect basis for the reporting person.
Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of the company’s American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him. JESFUND bought 10,000 ADS on June 11 at about $2.67 per share and another 10,000 ADS on June 12 at about $2.72 per share, for a total of 20,000 ADS. Following these transactions, JESFUND holds 1,573,872 ADS on an indirect basis for the CEO.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On June 11, 2026, Wu bought 18,000 ADS at $2.69 per share. Following this transaction, Wu directly owns 206,270 ADS, as reflected in the Form 4 filing.
Baozun Inc. Chief Executive Officer Qiu Wenbin reported two open-market purchases of the company’s American Depositary Shares through an indirectly owned entity. On June 9, 2026, 10,000 ADS were bought at a weighted-average price of $2.72 per share. On June 10, 2026, a further 10,000 ADS were bought at a weighted-average price of $2.64 per share. After these transactions, JESFUND (SINGAPORE) PTE. LTD., which is wholly owned by Qiu Wenbin, held 1,553,872 ADS in total. Each reported price represents a weighted average of multiple trades within a narrow range.
Baozun Inc. Chief Executive Officer Qiu Wenbin, through JESFUND (Singapore) Pte. Ltd., reported open-market purchases of a total of 20,000 American Depositary Shares. The ADS were bought in two transactions at weighted-average prices of $2.65 and $2.77 per ADS, within disclosed intraday price ranges.
After these purchases, JESFUND, which is wholly owned by Qiu Wenbin, held 1,533,872 ADS indirectly for him. The added shares represent a small portion of his reported indirect holdings and indicate additional personal capital committed to Baozun at recent market prices.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., reported open-market purchases of American Depositary Shares. JESFUND bought a total of 20,000 ADS across two days at prices around $2.63–$2.67 per ADS. Following these transactions, JESFUND holds 1,513,872 Baozun ADS on an indirect basis for Qiu Wenbin.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On June 1, 2026, Wu bought 20,000 American Depositary Shares at $2.70 per share.
Following this transaction, Wu directly owns 188,270 American Depositary Shares, which the disclosure states represents all American Depositary Shares directly owned after the reported trade.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin reported open-market purchases of American Depositary Shares through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him.
On June 1, 2026, JESFUND bought 10,000 ADS at a weighted-average price of $2.73 per ADS, in multiple trades within a $2.73–$2.74 range. On June 2, 2026, JESFUND bought another 10,000 ADS at a weighted-average price of $2.69, in trades within a $2.69–$2.71 range.
Following these transactions, JESFUND holds 1,493,872 American Depositary Shares of Baozun Inc., all indirectly owned by Qiu Wenbin.
Baozun Inc. director and Chief Strategy Officer Junhua Wu reported an open-market purchase of 19,500 American Depositary Shares at $2.56 per share on May 28, 2026. Following this transaction, Wu directly owns 168,270 American Depositary Shares, as reflected in the filing’s footnote.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by him, executed open-market purchases of American Depositary Shares. JESFUND bought 10,000 ADS at $2.57 per share on May 29, 2026 and 10,000 ADS at $2.56 per share on May 28, 2026, for a total of 20,000 ADS. Following these transactions, JESFUND holds 1,473,872 ADS indirectly attributable to Qiu Wenbin.
Baozun Inc. director and Chief Executive Officer Wenbin Qiu, through his wholly owned Singapore entity JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of a total of 20,000 American Depositary Shares over two days at prices around $2.55–$2.58 per share.
Following these transactions, JESFUND holds 1,453,872 American Depositary Shares indirectly attributable to Qiu. One trade used a weighted-average price within a disclosed range, and the reporting person has offered to provide the detailed breakdown of share counts by price upon request.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 10,000 American Depositary Shares at $2.55 per ADS. After this transaction, he directly owns 148,770 ADS, according to the filing’s ownership totals.
Ye Changqing reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Ye Changqing received a grant of 42,000 Restricted Stock Units on May 21, 2026 under the company’s 2022 Share Incentive Plan. Each RSU represents one Class A ordinary share. The grant vests in four equal installments of 10,500 RSUs on each anniversary of the grant date over four years. Following this award, Ye holds 93,809 RSUs directly, reflecting a compensation-related equity grant rather than any open-market share purchase or sale.
YU BIN reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Yu Bin received a grant of 24,000 Restricted Stock Units (RSUs) on May 21, 2026 under the 2022 Share Incentive Plan. Each RSU represents the right to receive one Class A ordinary share.
The award vests over three years: 10,500 RSUs on May 21, 2027, 10,500 RSUs on May 21, 2028, and 3,000 RSUs on May 21, 2029. After this grant, Yu Bin holds 40,809 RSUs in total, reflecting equity-based compensation rather than an open-market share purchase or sale.
Hsia Hsien-Chieng Steve reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Hsia Hsien-Chieng Steve received a grant of 42,000 Restricted Stock Units (RSUs), each representing one Class A ordinary share. The RSUs were granted under the company’s 2022 Share Incentive Plan, with 10,500 RSUs scheduled to vest on each anniversary of the May 21, 2026 grant date over four years. Following this award, the reporting person holds 58,809 RSUs directly.
Chan Yiu Pong reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. director Chan Yiu Pong received a grant of 42,000 Restricted Stock Units (RSUs) on May 21, 2026 as equity compensation. Each RSU represents the right to receive one Class A ordinary share. The grant was made under Baozun’s 2022 Share Incentive Plan.
According to the vesting schedule, 10,500 RSUs vest on each anniversary of the grant date over four years. After this award, Chan holds a total of 58,809 RSUs, reflecting a non‑cash, stock-based compensation grant rather than an open‑market share purchase or sale.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made an open-market purchase of 16,000 American Depositary Shares at $3.14 per ADS. Following this transaction, JESFUND, which is wholly owned by Qiu Wenbin, holds 1,433,872 ADS indirectly on his behalf.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of the company’s American Depositary Shares. JESFUND bought 11,000 ADS on April 15 at about $2.71 per ADS and 17,500 ADS on April 16 at about $2.84 per ADS, using weighted-average pricing ranges disclosed in the footnotes.
Following these transactions, JESFUND holds 1,417,872 American Depositary Shares associated with Qiu Wenbin. All reported holdings are indirect, as the Singapore company is wholly owned by the reporting person.
Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of American Depositary Shares made through JESFUND (SINGAPORE) PTE. LTD., a company he wholly owns. He bought 12,100 ADS on April 13, 2026 at a weighted-average price of $2.48 per ADS and 11,500 ADS on April 14, 2026 at a weighted-average price of $2.63 per ADS. Following these transactions, his indirect holdings through JESFUND total 1,389,372 ADS.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported open-market purchases of American Depositary Shares. On April 13, 2026, Wu bought 11,084 ADS at $2.49 per share, and on April 10, 2026, bought 5,372 ADS at $2.40 per share. Following these transactions, Wu directly owns 138,770 ADS, as noted in the filing footnote.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., reported two open-market purchases of American Depositary Shares. On April 9, 2026, JESFUND bought 11,650 ADS at a weighted-average price of $2.58 per ADS. On April 10, 2026, it bought an additional 12,400 ADS at a weighted-average price of $2.43 per ADS. After these transactions, JESFUND, which is wholly owned by Qiu Wenbin, holds a total of 1,365,772 ADS.
Baozun Inc. director and Chief Strategy Officer Wu Junhua made an open-market purchase of 30,886 American Depositary Shares at $2.54 per ADS. After this transaction, Wu directly owns 122,314 American Depositary Shares, according to the Form 4 filing.
Baozun Inc. Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of American Depositary Shares. On April 7, JESFUND bought 12,000 ADS at a weighted-average price of $2.51. On April 8, it bought 11,600 ADS at a weighted-average price of $2.58. Following these transactions, JESFUND holds 1,341,722 ADS on behalf of the CEO.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 30,000 American Depositary Shares on April 2, 2026 at a weighted-average price of $2.4673 per ADS. The trades were executed in multiple transactions between $2.4460 and $2.5100 per ADS. Following this transaction, Wu directly owns 91,428 American Depositary Shares.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On March 31, 2026, Wu bought 14,000 ADS at $2.3998 per ADS, bringing direct ownership to 61,428 ADS, as reflected in the filing footnote.
Zhu Yanjie reported acquisition or exercise transactions in this Form 4 filing.
Baozun Inc. reported that its Chief Financial Officer, Zhu Yanjie, received a grant of 300,000 Restricted Stock Units (RSUs) tied to Class A ordinary shares. Following this award, Zhu holds 433,353 shares-related interests directly. Each RSU represents the right to receive one Class A ordinary share.
According to the vesting schedule, 75% of the RSUs will vest on January 1, 2029, and the remaining 25% will vest on January 1, 2030, aligning the CFO’s compensation with longer-term company performance.