Baozun grants 18,000 RSUs; 16,809 vest into ADSs

Baozun Inc. (BZUN) reported equity compensation and vesting activity for director Yu Bin Helen.

Rhea-AI Filing Summary

Baozun Inc. (BZUN) reported equity compensation and vesting activity for director Yu Bin Helen. On August 28, 2026, she received a grant of 18,000 Restricted Stock Units (RSUs)16,809 RSUs5,603 American Depositary Shares (ADSs)17,269 ADSs

Insider Trade Summary

16,809 shares exercised/converted

Exercise 3 txns

Insider Yu Bin Helen

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Restricted Stock Unit F2, F3	18,000	$0.00	$0.00
Exercise	Restricted Stock Unit F2, F4	16,809	$0.00	$0.00
Exercise	American Depositary Shares F1	5,603	$0.00	$0.00

Holdings After Transaction: Restricted Stock Unit — 42,000 contracts (Direct); American Depositary Shares — 17,269 shares (Direct)

Footnotes (4)

1. F1. Each of American Depositary Share represents three Class A Ordinary Shares.
2. F2. Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer.
3. F3. 18,000 RUSs were granted to the reporting person pursuant to the 2022 Share Incentive Plan on August 28, 2026, and each of 7,500 RSUs and 10,500 RSUs shall be vested on May 21, 2029 and May 21, 2030, respectively.
4. F4. Of the total 58,809 RSUs, 16,809 RSUs had been fully vested and were converted into 5,603 American Depositary Shares on August 28, 2026.

Key Figures

RSUs granted: 18,000 RSUs RSUs vesting May 21, 2029: 7,500 RSUs RSUs vesting May 21, 2030: 10,500 RSUs +5 more

8 metrics

RSUs granted 18,000 RSUs Grant to Yu Bin Helen on August 28, 2026 under the 2022 Share Incentive Plan

RSUs vesting May 21, 2029 7,500 RSUs Portion of the 18,000 RSU grant scheduled to vest on May 21, 2029

RSUs vesting May 21, 2030 10,500 RSUs Portion of the 18,000 RSU grant scheduled to vest on May 21, 2030

Total RSUs referenced 58,809 RSUs Total RSUs mentioned in footnote F4 related to the reporting person

RSUs vested and converted 16,809 RSUs RSUs that fully vested and were converted into ADSs on August 28, 2026

ADSs acquired on conversion 5,603 ADSs ADSs received from converting 16,809 RSUs on August 28, 2026

ADSs held after transactions 17,269 ADSs Direct ADS holdings of Yu Bin Helen following the August 28, 2026 transactions

ADS to Class A ratio 1 ADS : 3 Class A ordinary shares Each American Depositary Share represents three Class A ordinary shares

Key Terms

Restricted Stock Unit, American Depositary Shares, Share Incentive Plan

3 terms

Restricted Stock Unit financial

"Each Restricted Stock Unit ("RSU") represents the contingent right"

A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.

American Depositary Shares financial

"Each of American Depositary Share represents three Class A"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

Share Incentive Plan financial

"granted to the reporting person pursuant to the 2022 Share Incentive Plan"

A share incentive plan is a company program that gives employees or directors the chance to receive or buy company shares, often after staying with the firm or meeting performance goals. It matters to investors because it’s like giving workers a slice of the company pie to boost performance and loyalty, but issuing those slices can reduce each existing owner’s portion and change metrics such as earnings per share and share count.

FAQ

What equity award did Baozun Inc. (BZUN) grant to Yu Bin Helen on August 28, 2026?

Baozun granted 18,000 Restricted Stock Units (RSUs)2022 Share Incentive Plan. Each RSU represents the contingent right to receive one Class A ordinary share of Baozun Inc.

When do the newly granted RSUs to Yu Bin Helen at BZUN vest?

Of the 18,000 RSUs granted, 7,500 RSUs are scheduled to vest on May 21, 2029 and 10,500 RSUs are scheduled to vest on May 21, 2030, as disclosed in the Form 4 footnotes.

How many RSUs vested and converted into ADSs for Yu Bin Helen of BZUN on August 28, 2026?

Footnotes state that 16,809 RSUs had fully vested and were converted into 5,603 American Depositary Shares (ADSs) on August 28, 2026 for director Yu Bin Helen.

What are Yu Bin Helen’s ADS holdings in Baozun Inc. (BZUN) after the August 28, 2026 transactions?

After the August 28, 2026 transactions, Yu Bin Helen directly held 17,269 American Depositary Shares (ADSs) of Baozun Inc., according to the reported post-transaction holdings figure.

What is the relationship between BZUN’s ADSs, Class A shares, and RSUs?

Each American Depositary Share (ADS) represents three Class A ordinary shares of Baozun Inc., and each Restricted Stock Unit (RSU) represents the contingent right to receive one Class A ordinary share, as described in the footnotes.

How many total RSUs related to Yu Bin Helen are mentioned in the BZUN Form 4 footnotes?

The footnotes mention a total of 58,809 RSUs related to Yu Bin Helen, of which 16,809 RSUs had fully vested and were converted into 5,603 ADSs on August 28, 2026.

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Available on EDGAR 09/01/2026 - 06:27 AM Accepted by SEC EDGAR 09/01/2026 - 06:26 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Yu Bin Helen

(Last) (First) (Middle)

LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares(1)	08/28/2026		M		5,603	A	$0	17,269	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	$0(2)	08/28/2026		A		18,000		(3)	(3)	Class A Ordinary Shares	18,000	$0	58,809	D
Restricted Stock Unit	$0(2)	08/28/2026		M			16,809(4)	(4)	(4)	Class A Ordinary Shares	16,809	$0	42,000	D

Explanation of Responses:

1. Each of American Depositary Share represents three Class A Ordinary Shares.

2. Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer.

3. 18,000 RUSs were granted to the reporting person pursuant to the 2022 Share Incentive Plan on August 28, 2026, and each of 7,500 RSUs and 10,500 RSUs shall be vested on May 21, 2029 and May 21, 2030, respectively.

4. Of the total 58,809 RSUs, 16,809 RSUs had been fully vested and were converted into 5,603 American Depositary Shares on August 28, 2026.

	/s/ Bin Yu	09/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)