Baozun CEO's entity buys 5,800 depositary shares

The purchases were held through a Singapore company wholly owned by Baozun's chief executive officer.

Rhea-AI Filing Summary

Baozun Inc. CEO Wenbin Qiu reported purchases of American Depositary Shares held by Jesfund (Singapore) Pte. Ltd., a Singapore company wholly owned by him. The entity purchased 5,800 ADSs on October 13, 2026, at a weighted-average price of $3.47 per share, with transaction prices ranging from $3.47 to $3.48. On October 12, it purchased 6,000 ADSs at a weighted-average price of $3.34 per share, with transaction prices ranging from $3.34 to $3.35. No Rule 10b5-1 plan is reported.

Insider Trade Summary

Net Buyer: 11,800 shares

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 11,800 shs ($40K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares F2, F3	5,800	$3.47	$20K
Purchase	American Depositary Shares F1, F3	6,000	$3.34	$20K

Holdings After Transaction: American Depositary Shares — 1,678,572 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (3)

1. F1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $3.34 to $3.35, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
2. F2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $3.47 to $3.48, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
3. F3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

American Depositary Shares purchased: 5,800 shares Weighted-average purchase price: $3.47 per share American Depositary Shares purchased: 6,000 shares +1 more

4 metrics

American Depositary Shares purchased 5,800 shares October 13, 2026

Weighted-average purchase price $3.47 per share October 13, 2026; transaction prices ranged from $3.47 to $3.48

American Depositary Shares purchased 6,000 shares October 12, 2026

Weighted-average purchase price $3.34 per share October 12, 2026; transaction prices ranged from $3.34 to $3.35

Key Terms

American Depositary Shares, weighted-average purchase price, Rule 10b5-1 plan

3 terms

American Depositary Shares financial

"American Depositary Shares held by Jesfund"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

weighted-average purchase price financial

"Represents a weighted-average purchase price"

Rule 10b5-1 plan financial

"No Rule 10b5-1 plan is reported"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many BZUN ADSs did the CEO's entity purchase, and at what prices?

Jesfund (Singapore) Pte. Ltd. purchased 5,800 ADSs on October 13, 2026, at a weighted-average $3.47 per share, with transaction prices from $3.47 to $3.48; on October 12, it purchased 6,000 ADSs at a weighted-average $3.34 per share, with prices from $3.34 to $3.35. No Rule 10b5-1 plan is reported.

Can BZUN shareholders request details of the prices in these purchases?

Yes. Upon request, Wenbin Qiu will provide Baozun Inc., any of its security holders, or SEC staff with information about the number of shares purchased at each price within the disclosed ranges.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 10/14/2026 - 06:21 AM EDT Accepted by SEC EDGAR 10/14/2026 - 06:20 AM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last) (First) (Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG

ROAD

(Street)

SHANGHAI F4 200346

(City) (State) (Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
American Depositary Shares	10/12/2026		P		6,000	A	$3.34(1)	1,672,772(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	10/13/2026		P		5,800	A	$3.47(2)	1,678,572(3)	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $3.34 to $3.35, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $3.47 to $3.48, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	10/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)